On fourth of July weekend, I went to my favorite farmer’s market, Round Swamp Farm, to pick up a pie for a group of friends. Much to everyone’s dismay, I came back empty-hand, because Round Swamp had closed early due to the heat.
All clear. As a backup, I even checked their web site:
Both Google+ Local and their own web site indicated they were open, so I went on over. But, it turns out I should have checked their Facebook page:
They announced their closure via a social post on Facebook! They didn’t do it on their own web site. They didn’t do it on Google. They did it in Facebook.
Increasingly, I am noticing the richest, best content about a business is on its Facebook page. Not just posts – but pictures (both from users and from the business), updates, and recommendations.
A fun exercise: Compare your favorite businesses Web site, Google+ Local listing and their Facebook page. Which provides the richest experience?