Yext Accelerates European Expansion with First International Acquisition

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Yext Acquires European Digital Presence Management Company, InnerBalloons, for $8 million

Yext, the world’s #1 presence management company, today announced that it has acquired InnerBalloons, a leading European presence management company. This acquisition anchors Yext’s European footprint following the company’s international expansion of its product offering in November with the launch of PowerListings Global.

Netherlands-based InnerBalloons provides presence management for 15,000 Dutch businesses, and the team’s extensive experience and deep market knowledge will help Yext bring its patented software to European businesses.

“Digital presence is a basic need for all 50 million business locations in the world” said Howard Lerman, Yext Co-Founder & CEO. “This acquisition accelerates our progress toward bringing our software to all the business locations across the globe and further cements our status as the #1 in presence management.”

InnerBalloons founder, Robin Allenson, will serve as Yext’s SVP of European Partnerships and will continue to expand the team in Holland, which will become the base of Yext’s European operations.

“The entire InnerBalloons team is excited to join Yext in its mission of perfect location information on every device in every hand,” said Allenson. “And we look forward to building on Yext’s significant investment in the European market.”

The announcement comes just weeks after Yext launched PowerListings Global, the world’s first global listings network. Yext will continue to build its exclusive network of global publishing partners along with native country networks in the UK, Germany and Turkey and partnerships to bring Yext products to all European businesses.

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