Yext on Tour Recap: London

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We closed out our 2017 Yext on Tour events in London, where we spoke with marketers from across Europe about the future of intelligent services. Guests gathered at the St. Pancras Renaissance Hotel to examine AI, voice search, and the importance of digital knowledge management for their brands.

Yext CEO Howard Lerman kicked off the day with a presentation on the rise of connected devices and how search is ultimately getting smarter. Chief Strategy Officer, Marc Ferrentino, joined Yext’s VP of Sales Engineering EMEA, Jimmy Barens on stage to share the latest updates to the Yext Knowledge Engine. Then Co-Founder and President, Brian Distelburger sat down with Crabtree and Evelyn’s Global Chief Experience Officer, Lee Woodard to discuss how the company is harnessing technology to reach its customers in new and innovative ways.

DSCF2935The St. Pancras Renaissance Hotel served as the location
for our final Yext on Tour event

DSCF3082The way consumers seek information is changing. Howard Lerman
shared insights on the rise of AI and connected devices with guests in London

DSCF3144Managing Director, Jon Buss, welcomed guests to the London event

DSCF3227Yext’s Marc Ferrentino and Jimmy Barens provided
an exclusive look at innovations to come

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Our own Brian Distelburger led a fireside chat with
Crabtree and Evelyn’s Lee Woodard

After the break, CMO Jeff Rohrs discussed how intelligent services are demanding new information from brands, and how these advances in technology are changing how marketers do their job. Microsoft Search Evangelist, Christi Olson then shared insight into the rise of voice technologies powered by AI and structured data. Rounding out the event was a panel on the intelligent future. Moderated by Labs for Hire Founder Nicole Yershon, Retail Week’s Chris Brook-Carter, what3words’ Oliva Rzepczynski, Blippar’s Omaid Hiwaizi, and Havas helia’s Tony Hewett, talked emerging technology and how this is changing the way their brands interact with both clients and customers.

DSCF3319Yext CMO Jeff Rohrs discussed how intelligent services are driving rapid
change for today’s search marketer, and how this has created a
brand new career opportunity for today’s SEO

DSCF3359Microsoft’s Christi Olson shared her thoughts on AI and
intelligent services and how they affect brands.

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Labs for Hire Founder Nicole Yershon led a fireside chat with Retail Week’s
Chris Brook-Carter, what3words’ Oliva Rzepczynski, Blippar’s
Omaid Hiwaizi, and Havas helia’s Tony Hewett

DSCF2963During the break, guests mingled with ‘Yextperts’ and learned about
our product offering

DSCF3404We closed out the evening with cocktails and conversation

That’s a wrap for Yext on Tour this year! Stay tuned for more announcements on when we’ll be coming to a city near you.

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