August 18th, 2015

Yext 2015 Comparative Listing Study

In the days of the Yellow Pages, a business needed three pieces of information to get found: name, address, and phone. With a range of search tools at their disposal, the issue for today’s consumers isn’t finding what they need, it’s making a decision about which business to choose. To be successful businesses need to […]

June 25th, 2015

Dupes and Dopps: How Bad Data is Killing Your Business

Yext’s EVP of Partnerships, Christian Ward, and Director of Marketing, Liz Walton, recently hosted a webinar titled, “Dupes and Dopps: How Bad Data is Killing Your Business.” The topic of the webinar was duplicate listings (or as we call them, doppelgängers).

June 18th, 2015

How to Speak Search Engine

Location pages continue to gain importance in Local Search Ranking Factors, as search algorithms prioritize the most authoritative sources of a business’ location information (the business itself). To maximize success, location pages need correct info, clean interfaces, clear calls to action, and compelling visuals. But what the user doesn’t see is equally important. Structured data […]

June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]

May 8th, 2015

SmartProfile: Eric Rohrback, HubShout

We recently sat down with Eric Rohrback, the team lead for SEO and PPC at HubShout, to talk about what’s next in local and mobile, and how he finds ways to make his clients the priority.

March 24th, 2015

Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online

Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.