November 19th, 2015

10 Holiday Tips for Location Marketers

We’ve drawn on our expertise from years of helping top brands prepare for the holidays to compile our 10 Holiday Tips for Location Marketers. Download our free guide today to make the most of this holiday season!

September 3rd, 2015

Yext’s Comparative Listings Study Results Show Significant Variation Among Verticals

Yext recently conducted a three-month study of 31,000 businesses using PowerListing Analytics to measure how the completeness of a listing affected impressions, listing views, special offer clicks, and Yelp page views. The results were definitive and showed significant variation when broken down by vertical.

August 18th, 2015

Yext 2015 Comparative Listing Study

In the days of the Yellow Pages, a business needed three pieces of information to get found: name, address, and phone. With a range of search tools at their disposal, the issue for today’s consumers isn’t finding what they need, it’s making a decision about which business to choose. To be successful businesses need to […]

June 25th, 2015

Dupes and Dopps: How Bad Data is Killing Your Business

Yext’s EVP of Partnerships, Christian Ward, and Director of Marketing, Liz Walton, recently hosted a webinar titled, “Dupes and Dopps: How Bad Data is Killing Your Business.” The topic of the webinar was duplicate listings (or as we call them, doppelgängers).

June 18th, 2015

How to Speak Search Engine

Location pages continue to gain importance in Local Search Ranking Factors, as search algorithms prioritize the most authoritative sources of a business’ location information (the business itself). To maximize success, location pages need correct info, clean interfaces, clear calls to action, and compelling visuals. But what the user doesn’t see is equally important. Structured data […]

June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]