May 8th, 2015

SmartProfile: Eric Rohrback, HubShout

We recently sat down with Eric Rohrback, the team lead for SEO and PPC at HubShout, to talk about what’s next in local and mobile, and how he finds ways to make his clients the priority. Tell us a bit about HubShout — how did you start? What inspired you to strike out on your […]

March 24th, 2015

Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online

Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.

March 16th, 2015

Best Practices for Effective Digital Presence Management

Our recent whitepaper, “The Guide to Digital Presence Management,” explores the fragmentation of the local search market, the complex problems this creates for both business and consumers, and best practices for overcoming these challenges and ensuring an effective digital presence. When considering best practices, there are four key areas that businesses need to address: Listings […]

March 11th, 2015

The Guide to Digital Presence Management

Today we’re introducing our new whitepaper, “The Guide to Digital Presence Management,” which explains in detail what local digital presence management is, why businesses should care, and best practices for creating a strong digital presence for business locations that effectively drives both online and offline store traffic. This paper is intended to be a resource […]

January 26th, 2015

How to Prepare Your Business for Winter Storm Juno

In emergency situations like Winter Storm Juno, customers need information about businesses immediately so it’s more important than ever to ensure it’s updated. If your business is going to be affected by Winter Storm Juno, you should update your digital presence to share essential info with your local community. To prepare your business for winter […]

October 8th, 2014

Yext at SMX East: The Truth About Duplicates

Everyone in the local SEO community knows duplicate listings are bad news, for both your business and your customers. And they happen to be rampant too. Yext recently conducted a study of 2,719 random business listings and uncovered over 44,000 duplicates, with an average of 16.26 duplicates per location across the network.* Duplicates plague the […]