Industry Insights

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Improving Your Business’ Local Ranking on Google

As a result of Google removing ads from the "right rail," we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, "Improving your local ranking on Google." Find out what 5 steps businesses need to take to ensure a high ranking in Google's local search results.

Apr 7, 2016
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Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers

Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike. Yext's new whitepaper, "Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers," compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.

Mar 22, 2016
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Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.

Mar 21, 2016
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Gain Control of Your Location Data on Google with the Yext Guide to Google My Business

Yext released a new eBook, the Yext Guide to Google My Business, to help marketers understand how to leverage Yext's new Google integration to gain more control over their location data on the world's largest search engine and map provider. Download the eBook now to learn everything you need to know about the integration, what this means for the local search industry, and how you can get your business synced with Google today!

Feb 26, 2016
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2016 Predictions: No.14 – The Rubber Meets the Road on Personalization

2016 is when the rubber is going to meet the road on personalization and targeting based on user context. With so many brands riding the big data wave, so many marketing technology companies pushing personalization as simplified products that don’t require code, and users expecting and reacting to more tailored experiences, we’re going to finally see bigger adoption.

Dec 23, 2015
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2016 Predictions: No.13 – Vertical Directories & Beacons

2016 will be a year of change and a year of new technology adoption. Let's start with the changes. Over the past few years Google has made many changes that have tied organic and local rankings closer together and relying more on their traditional algorithm. This will have several implications for those trying to gain popularity in local search.

Dec 22, 2015
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2016 Predictions: No.12 – Abandoning the Point Solution Model

We'll see a leap forward in the ability of customer acquisition software & services for local small businesses to show they're making money for SMBs. This leap will be driven in large part by growing challenges & competitive pressure from Google, Amazon, and others who are trying to connect local service providers with in-market consumers.

Dec 21, 2015
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2016 Predictions: No.11 – Autonomous Cars and Mapping

In order to deliver passengers safely from Point A to Point B, location mapping services like Google, OpenStreetMap and Here need to form an alliance to share navigational data. The power of a combined dataset and resulting location datapoints will deliver a higher order of accuracy guaranteeing safe transportation while on vacation in the future.

Dec 18, 2015
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2016 Predictions: No.10 – Location and Time Take Over

Naturally, in the world of local information and discovery, there will be a continuous evolution of tools and data sets that help digital marketers and brands reach their audience. When I think about the growth we've seen recently in mobile technology and the spend migration to mobile by brands, agencies, and platforms, it’s obvious that mobile and local usage will continue to increase massively.

Dec 17, 2015