Industry Insights

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2016 Predictions: No.6 – R.I.P. Omnichannel

Buzzwords tend to have a short shelf life. In 2015, major retailers realized they had to connect their offline-and-offline customer services, including e-commerce, in-store pickup, social sharing, and mobile pay. Above all, stores needed to represent the “connected customer experience” via branded apps that would receive notifications and information via beacons.

Dec 11, 2015
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2016 Predictions: No.5 – Customer Centricity Rules

2016 is will be dominated by more customer centric methods that many companies will utilize to create a better experience for their (potential) users. The times where it was enough to just be online, to have just a mobile friendly page are over. The diversity and redundancy of available products and services is enormous. The user has many more options than ever before

Dec 10, 2015
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2016 Predictions: No.4 – Apple Becomes a Major Search Platform

SEO's are going to start paying attention to Apple. Here's why: Apple has become a both a major local search platform and now with the launch of iOS 9 a major search engine. With Local Search, it's almost as if Apple assembled all of the building blocks in plain sight (Apple Maps, MapsConnect, iBeacons, ApplePay, Apple Watch, etc.) and they have coalesced over the past year into a source of local search traffic that can't be ignored.

Dec 9, 2015
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2016 Predictions: No.2 – The Multichannel Shopper

Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.

Dec 7, 2015