Category Archives: Research

How GeoMarketing Changes Everything

Consumers are on the go and more connected than ever. Forecasts predict 90% smartphone penetration in the US market in the next two years, and by the end of this year mobile search query volume is expected to exceed PC volume on a global basis.

But 94% of all retail spending still happens in physical locations. This means that businesses have revolutionary opportunity to leverage online tools to drive customers into their brick and mortar locations.

To help you better understand this opportunity , we teamed up with Greg Sterling, VP of Strategy and Insights for the Local Search Association, to create “How GeoMarketing Changes Everything,” a guide for GeoMarketers. Whether you are taking control of your business’s digital presence for the first time or a seasoned pro, this guide has something for you.

How GeoMarketing Changes Everything covers:

  • Post-PC, Mobile First and Multi-platform
  • The Move Toward Mobile
  • The Web’s Offline Impact
  • Location: The New Cookie
  • Using Mobile to Close the Loop

Download the full paper to get all the GeoMarketing tips and tricks, case studies from top brands, and Greg’s 9 Recommendations for Marketers.

The Yext Quarterly: Local & Mobile

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Mobile and local and inherently linked. Mobile allows us to step away from our computers and experience the world around us through technology. By 2020 there will be 50 billion ‘connected things’, so local is only becoming more important for marketers – and that’s why we chose to focus on local and mobile for this issue of the Yext Quarterly.

We’ve already discussed the state of location, social in previous issues. For this issue we again worked with Greg Sterling and Andrew Shotland to bring you some useful articles, insights, and original research about local and mobile, including:

  • How to do mobile keyword research
  • Demand for wearables
  • The trend of going to mobile first for local information
  • An infographic about growth of mobile local services over the past year

Take a look, read it through and let us know what you think at YQ@yext.com. We hope it’s a useful resource for you and your teams as you think about local and mobile.

Download the full issue of the Yext Quarterly: Local & Mobile here

 

The Yext Quarterly: Social & Local

Places are where people go. And today with the rise of mobile, it’s never been more true. As we were putting together this issue of the Yext Quarterly, we wanted to explore how local connects to social.

The innovation in recent years shows how important people and social are to local, like Facebook’s Graph Search, or Foursquare’s explore. In fact, a recent study found that 13% of local search happens on Facebook today – before the full Graph Search rollout. So now, your business information is linked to (and affected by) your customers’ social engagement.

We again worked with Greg Sterling and Andrew Shotland to look at how local is going social. There’s been a lot written about social, so we wanted to take a different look – and today we’re excited to bring you exclusive articles, op-eds, research and graphics, including:

  • Search’s social past and future

  • Tips for multi-location businesses and Graph Search

  • Challenges and opportunities for small businesses and social media

  • How local fuels authentic social interactions infographic

We created the Yext Quarterly as a resource for you. So after you read through this issue, or the previous one, let us know what you think. We want to hear from you, really. Send us an email at YQ@yext.com so we can make the next issue even more useful.

Hope you enjoy the Social & Local issue, which you can download here.