Blog

December 2nd, 2015

iOS 9 Search Progress Report: Universal Links

Consumers spend 87% of their time on mobile in apps, versus just 13% in mobile browsers. In iOS 9, Apple embraces this behavior by driving users who search in Spotlight, Safari, and Siri into mobile apps instead of onto the mobile web, as in previous versions of iOS. This change represents a fundamental shift in […]

September 14th, 2015

Yext Hosts Webinar on the Power of Digital Location Management

Yext is hosting a webinar on Thurs. 9/17, featuring a guest speaker from Forrester Research, to give marketers a deeper look at what goes into Digital Location Management (DLM) and how they can leverage it successfully to reach new customers and drive more business.

September 3rd, 2015

Yext’s Comparative Listings Study Results Show Significant Variation Among Verticals

Yext recently conducted a three-month study of 31,000 businesses using PowerListing Analytics to measure how the completeness of a listing affected impressions, listing views, special offer clicks, and Yelp page views. The results were definitive and showed significant variation when broken down by vertical.

March 24th, 2015

Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online

Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.

September 10th, 2014

How GeoMarketing Changes Everything

Consumers are on the go and more connected than ever. Forecasts predict 90% smartphone penetration in the US market in the next two years, and by the end of this year mobile search query volume is expected to exceed PC volume on a global basis. But 94% of all retail spending still happens in physical […]

October 18th, 2013

The Yext Quarterly: Local & Mobile

Mobile and local and inherently linked. Mobile allows us to step away from our computers and experience the world around us through technology. By 2020 there will be 50 billion ‘connected things’, so local is only becoming more important for marketers – and that’s why we chose to focus on local and mobile for this […]