The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Mon, 25 Jul 2016 18:13:30 +0000 en-US hourly 1 Yext Redbutton 1.3 Healthcare How-To: Talking To Your Doctors About Their Listings http://www.yext.com/blog/2016/07/healthcare-talking-doctors-listings/ http://www.yext.com/blog/2016/07/healthcare-talking-doctors-listings/#comments Mon, 25 Jul 2016 18:11:11 +0000 http://www.yext.com/blog/?p=5676 Healthcare is an industry where minutes can mean the difference between life and death. With so much at stake, it’s extremely important that facilities be easy to find, and that doctors be easy to contact. But in reality, close to half of all online local listings for healthcare systems have significant inaccuracies — leaving the […]

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Healthcare is an industry where minutes can mean the difference between life and death. With so much at stake, it’s extremely important that facilities be easy to find, and that doctors be easy to contact. But in reality, close to half of all online local listings for healthcare systems have significant inaccuracies — leaving the quality of the patient experience compromised well before a patient ever reaches a facility’s doors.

At Yext, we understand the unique challenges facing the healthcare industry. Our new Healthcare How-To blog series will help you navigate through your complex location data issues, and address your pain points at the source. Each installation will offer you quick opportunities to make improvements to your internal systems. We know it’s hard. And we’re here to help.

To start, we’ll walk you through one of the most common questions healthcare marketers ask us:

A doctor in my health system has a question about his/her local listing…What do I do?

If a physician or healthcare provider in your system has discovered an issue with the way his or her  location data appears online (“that’s not how you spell my name!” or “that’s not my phone number!”) you’ve likely heard about it.

Suddenly, you have a stressful situation on your hands. It’s embarrassing for you, frustrating for your doctor, and potentially dangerous for your patients. In a moment like this, your mind begins to reel with questions:

  • Where does this information live?

  • How do I fix this information once I find it?

  • Is this the only one like this, or are there more out there?

  • Do I even have time to figure this out?!!

Fret no more! Here are the steps you can take to fix this data:

1. Appoint one person in your organization to own this project.
This will make it easier from a process standpoint.

2. Identify where you currently house this physician data — and who manages it now.
Is the data in an internal CRM system? On an Excel spreadsheet? In a combination of locations? Somewhere else entirely? Find out who manages the data (could be marketing, IT, or even the physician directly). Once you locate where the data is housed, evaluate it. Is it correct? If it’s not correct, determine if it needs immediate attention.

3. Fix your data on Google first.
77% of people start their health journey with a search (usually on Google). So we recommend that you start by correcting the physician listing on Google. If you haven’t manually claimed the listing on Google My Business already, do that first. Once Google is up to date, you can then move your focus to those other sites/publishers, if you have the time.

4. Begin the listings claiming process on the other search engines and sites.
Bing and Yahoo shouldn’t be overlooked as search engines. Lots of patients use them, and you want to make sure your physician location data is correct and consistent everywhere. Once those are in order, move on to Apple Maps and Facebook. Then devote your focus to healthcare directories like Healthgrades, Vitals, Doximity and WebMD, to name a few.

5. Communicate to the physician that you made the change(s) to his/her listing.
Google (and other publishers) doesn’t give timeframes when an update happens, so you will have to communicate this to the physician and have him/her wait it out.

You may need to revisit these steps as different issues with different doctors arise. But with these steps in place, you’ll be able to quickly rise to each new doctor’s request, and answer their questions with confidence.

About Yext For Healthcare
Yext For Healthcare offers the ability to manage location and physician data across our PowerListings® network of maps, apps, social networks and search engines — including Google and Apple Maps — that patients use to find providers in critical moments of need. Visit Yext For Healthcare to learn more.

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Free Webinar: The Yext Guide To Holiday Prep http://www.yext.com/blog/2016/07/free-webinar-yext-guide-holiday/ http://www.yext.com/blog/2016/07/free-webinar-yext-guide-holiday/#comments Tue, 19 Jul 2016 18:40:11 +0000 http://www.yext.com/blog/?p=5659 Outside, it’s hot, hazy, and humid. It’s hard to believe we’re only four and half months away from Black Friday and the holiday shopping season. For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get […]

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HolidayWebinar_Blog_600x200_V3

Outside, it’s hot, hazy, and humid. It’s hard to believe we’re only four and half months away from Black Friday and the holiday shopping season.

For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get it right — and that means planning ahead. But planning ahead is only effective if those plans match up with actual consumer behavior.

During the 2015 holiday season, Yext tracked mobile and desktop searches across our publisher network for our customer locations. We learned how holiday shoppers are searching on mobile, and distilled those findings into some tips to guide you through your 2016 holiday planning.

Join us for a webinar on Thursday, July 28 at 1pm ET, featuring Account Directors Alexa Wagman and Joe Wiese, as well as Yext Data Strategist Zahid Zakaria, as they break down tips and tricks to kick off your 2016 holiday planning. Register now to discover:

  • What you can learn from 2015 holiday mobile search traffic

  • Top holiday trends to watch in 2016

  • How to be a Yext holiday power user: tips and best practices

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Snapchat Geofilters Made Easy http://www.yext.com/blog/2016/07/snapchat-geofilters-made-easy/ http://www.yext.com/blog/2016/07/snapchat-geofilters-made-easy/#comments Thu, 14 Jul 2016 14:51:01 +0000 http://www.yext.com/blog/?p=5619 It’s no secret that Snapchat is the hottest new social platform. Snapchat users share over 400 million Snaps a day with 10 billion snap video views daily. While the Snaps may be fleeting, Snapchat Geofilters can be an extremely effective way to engage with your customers. But setting up successful Geofilter campaigns in Snapchat requires […]

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SnapchatLaunch_600x200_Blog

It’s no secret that Snapchat is the hottest new social platform. Snapchat users share over 400 million Snaps a day with 10 billion snap video views daily. While the Snaps may be fleeting, Snapchat Geofilters can be an extremely effective way to engage with your customers. But setting up successful Geofilter campaigns in Snapchat requires very precise location data.

At Yext we’re always looking for new ways for you to leverage the power of your locations. So starting today, brands can use the location data stored in the Yext Location Cloud to set up Snapchat Geofilter campaigns. Our new Snapchat feature ensures your Geofilters are reaching the locations – and customers – you intend.

How Snapchat Geofilters Work

Snapchat filters are overlays that you can place on top of Snapchat photos. Some of those filters – Geofilters – are associated with specific locations, so you’ll see more appear as you move around in different areas. Brands can create custom Geofilters that will appear in specific locations for certain periods of time to engage customers.

And brands are already seeing success with Snapchat Geofilters. In fact, Mary Meeker highlighted a success story from KFC in her most recent Internet Trends report. In the UK, KFC’s geofilter was used more than 200,000 times, reaching 9 million people. It drove a 23% lift in visitation within 7 days of seeing the geofilter.

Snapchat KFC 1   Snapchat KFC 2

To set up a Geofilter campaign, Snapchat requires precise location data in a specific format. Using a Location Cloud makes maintaining and syncing this type of data simple.

SnapchatWhitepaperBookCover_V2Get Started with Snapchat Geofilters Today

Whether you’re already experienced with Geofilters, or are just getting started with Snapchat, download our new report and become an expert with The Yext Guide to Snapchat Geofilters.

Inspired to start using your location data for Snapchat Geofilter campaigns? Reach out to your Yext Account Manager and learn how to get started.

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Expert Panelists Discuss The Power of Location at Yext’s Location Lounge http://www.yext.com/blog/2016/07/expert-panelists-discuss-power-location-yexts-location-lounge/ http://www.yext.com/blog/2016/07/expert-panelists-discuss-power-location-yexts-location-lounge/#comments Fri, 08 Jul 2016 16:19:21 +0000 http://www.yext.com/blog/?p=5604 The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing […]

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The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing industry discussed the rise of location and how to amplify it to reach more consumers and ultimately drive more local foot traffic.

Moderated by our own EVP of Small Business and Partner, Jonathan Cherins, we welcomed mobile, marketing, and location experts, Michael King, Manager Director at iPullRank, David Minchala, Senior Manager of Acquisition Innovation at Yodle, Jena Kovacevic, Account Director at Amp Agency, and Jamie Adams, CRO of Scorpion.

They discussed new opportunities for marketers to grow their customer base and increase their clients’ sales through location-based initiatives and technologies.

Location Lounge PanelistsAMP Agency’s Jena Kovacevic, iPullRank’s Michael King, Yodle’s David
Minchala, and Scorpion’s Jamie Adams joined us as expert panelists.

Location Lounge HowardOur CEO Howard warmed up the crowd with a presentation on location
and how it affects today’s search ecosystem.

Location Lounge 3EVP of Small Business and Partner, Jonathan Cherins, moderated the panel
and asked pointed questions about the link between location data and offline sales.

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Yext on Tour Recap: Atlanta and Los Angeles http://www.yext.com/blog/2016/07/yext-tour-recap-atlanta-los-angeles/ http://www.yext.com/blog/2016/07/yext-tour-recap-atlanta-los-angeles/#comments Thu, 07 Jul 2016 19:51:03 +0000 http://www.yext.com/blog/?p=5562 From smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month. These half-day events were filled with […]

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PlanOmaticFrom smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month.

These half-day events were filled with insights, networking, and conversation — all designed to help guests harness the full power of location for their business. At each event, we spoke with marketers about the evolution of location and how they can embed location data into their marketing efforts to serve consumers at their moments of intent. Along with Yext staff, we welcomed an array of marketing and location experts who discussed the future of location and how marketers can leverage Yext in moments that matter.

Yext on Tour: Atlanta

PlanOmaticOur CEO Howard shares how location has evolved in today’s mobile age
with guests in Atlanta.

PlanOmaticYext’s Wendi Sturgis & Huddle House CMO, Alison Delaney, discuss how the
casual breakfast chain leverages location technology to reach hungry customers.

PlanOmaticLocal SEO Guide’s Andrew Shotland shares how multi-location businesses
can get the most out of Google, Apple Maps, and more.

Christian Panel ATLEVP of Strategic Partnerships, Christian Ward, discusses the intersection of
location, search, mobile and social with The Home Depot’s SEO and Strategy Manager,
Erin Everhart, DealerOn’s Director of Search, Greg Gifford, and SunTrust Bank’s
SEO and Product Development Manager, Sadiq Punjani.
 

PlanOmaticWe brought New York treats to Atlanta. Guests noshed on Yext-branded
cookies from Momofuku’s Milk Bar.

PlanOmaticOne of our ‘eXperts’ chats with guests about Yext’s
Location Management Platform.


Yext on Tour: Los Angeles

Howard_Good_LA
Our CEO Howard discusses how location data is now embedded into
every state of the customer journey.

Jeff_Good_LAYext CMO, Jeff Rohrs, shares how today’s mobile marketers can use
location to their advantage.

Erin_LAErin Jaeger, Yext’s Director of Product Marketing, discusses powerful ways
marketers can leverage Yext to support efforts like rebrands, mergers and
acquisitions, holiday promotions, and more.

Wendi_Steve_LAYext’s Chief Customer Officer, Wendi Sturgis, sits down with iProspect’s
Head of Owned Media, Steve Beatty for a location one-on-one.

John Gagnon_LABing’s John Gagnon shares insights on how voice search will impact
local search results.

Cherins_LAYext’s EVP of Small Business and Partner, Jonathan Cherins, leads a
discussion on location and search with the founder of Search Engine Journal,
Loren Baker, Pacific Dental Services’ Director of Digital Marketing, Xavier Dao,
and Bruce Clay’s VP of Search Operations, Duane Forrester.


And our guests had a great time, too!
Check out #yextontour on Twitter for even more highlights and tweets from those who attended.

We’re excited to get back on the road soon and help even more marketers go places! Stay tuned for more announcements on when we’ll be coming to a city near you.

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Yext Continues Expansion By Opening Chicago Office http://www.yext.com/blog/2016/07/yext-continues-expansion-opening-chicago-office/ http://www.yext.com/blog/2016/07/yext-continues-expansion-opening-chicago-office/#comments Wed, 06 Jul 2016 21:11:28 +0000 http://www.yext.com/blog/?p=5515 Yext, the global location data management leader, today announced it has opened a Chicago office to accommodate the continued growth of its customer base in the Midwest. Yext’s new office, located at 500 W. Madison, will serve as a hub for the company’s expanding customer base, increase local support for current users, and accelerate the […]

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Yext, the global location data management leader, today announced it has opened a Chicago office to accommodate the continued growth of its customer base in the Midwest.

Yext’s new office, located at 500 W. Madison, will serve as a hub for the company’s expanding customer base, increase local support for current users, and accelerate the development of partnership opportunities.

“Chicago is home to some of the world’s most influential brands and extraordinary talent. Naturally, we’re very excited to be setting up a base of operations here,” said Howard Lerman, Yext Co-Founder & CEO. “This new office will provide our Midwestern customers and agency partners with more personalized support — helping them and their customers to go places.”

Yext’s announcement of the Chicago office comes on the heels of its recent release of Yext For Healthcare, a location management solution tailored to the unique needs of the healthcare industry. The company has also rounded out the executive team in the past year including CFO Steve Cakebread (Salesforce, Pandora), CMO Jeffrey K. Rohrs (Salesforce, ExactTarget), CPO Brian “Skip” Schipper (Twitter), EVP of Strategy Marc Ferrentino (Nomi, Salesforce), and EVP of Partner & SMB Jonathan Cherins (TravelClick).

Yext’s Chicago operation currently employs over 15 location data management experts, who join the growing team of over 500 employees located around the world. Yext is headquartered in New York City, and has offices in Tysons Corner, VA; Dallas, TX; and London, England.

Click here to read the full press release.

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The Most Important Local Business Directories for SEO http://www.yext.com/blog/2016/07/important-local-business-directories-seo/ http://www.yext.com/blog/2016/07/important-local-business-directories-seo/#comments Wed, 06 Jul 2016 16:30:09 +0000 http://www.yext.com/blog/?p=5506 Three+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google […]

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Which-Local-Directory-Do-I_croppedThree+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google and a number of start-ups who have done well with SEO (e.g. Thumbtack), so I figured it was time to update the list. This time instead of using Compete, I opted for combing through WhiteSpark’s lists of top citation websites and finding which directories appeared most often as a good proxy for SEO strength in 2016.

I attempted to categorize them so you could easily find the best ones for you business. Here’s how they broke down:

  • National IYP – 22%
  • Travel – 10%
  • Health – 9%
  • Job Search – 8%
  • Food/Restaurants – 7%
  • Home Improvement – 7%
  • Weddings – 3%
  • Automotive – 2%

Interestingly, there were several non-traditional directories in this list. For example JCPenney’s store locator is one of the top citation sources. Given how Google is continuing to move towards favoring “brands” in the SERPs, I would expect to see more non-directory brands make this list next year.

So now without further ado, I am pleased to present the new top 100 online local directories for SEO:

# Citation Source # of Times Seen Directory Type
1 www.yellowpages.com 69 National IYP
2 www.yelp.com 69 National IYP
3 www.facebook.com 63 National IYP
4 www.manta.com 57 National IYP
5 www.indeed.com 51 Job Search
6 www.angieslist.com 45 Home Improvement & Health
7 www.mapquest.com 43 National IYP
8 www.superpages.com 43 National IYP
9 www.bbb.org 39 National IYP
10 local.yahoo.com 32 National IYP
11 www.linkedin.com 30 Job Search
12 www.youtube.com 30 Video
13 www.thumbtack.com 29 Home Improvement & Services
14 www.yellowbook.com 25 National IYP
15 www.groupon.com 22 National IYP
16 www.tripadvisor.com 18 Travel
17 http://jobs.monster.com 16 Job Search
18 http://foursquare.com 15 National IYP
19 www.homeadvisor.com 15 Home Improvement & Services
20 http://porch.com 13 Home Improvement & Services
21 http://en.wikipedia.org 12 Wikipedia
22 www.bizjournals.com 12 National IYP
23 www.whitepages.com 11 National IYP
24 http://threebestrated.com 11 National IYP
25 www.glassdoor.com 10 Job Search
26 www.dexknows.com 9 National IYP
27 www.simplyhired.com 9 Job Search
28 www.houzz.com 8 Home Improvement & Services
29 www.weddingwire.com 7 Weddings
30 www.10best.com 7 Travel
31 www.careerbuilder.com 6 Job Search
32 www.expedia.com 6 Travel
33 www.healthgrades.com 6 Health
34 www.theknot.com 6 Weddings
35 http://www1.salary.com 6 Job Search
36 http://local.dmv.org 5 Government
37 www.livingsocial.com 5 National IYP
38 www.whodoyou.com 5 National IYP
39 www.zillow.com 5 Real Estate
40 www.zocdoc.com 5 Health
41 www.thrillist.com 4 Travel/Food
42 www.zomato.com 4 Restaurants
43 www.city-data.com 4 National IYP
44 www.mystore411.com 4 National IYP
45 www.trulia.com 3 Real Estate
46 www.wellness.com 3 Health
47 www.allmenus.com 3 Restaurants
48 www.findmeglutenfree.com 3 Restaurants
49 www.fixr.com 3 Home Improvement & Services
50 www.grainger.com 3 Retailer
51 www.interias.com 3 Home Improvement & Services
52 www.looksharp.com 3 Job Search
53 www.loopnet.com 3 Real Estate
54 www.thebluebook.com 3 Autos
55 www.virtualtourist.com 3 Travel
56 http://agency.nationwide.com 2 Insurance
57 http://doctor.webmd.com 2 Health
58 http://freeclinicdirectory.org 2 Health
59 http://eventful.com 2 Events
60 www.thomasnet.com 2 B2B Services
61 http://health.usnews.com 2 Health
62 http://local.intuit.com 2 National IYP
63 http://k12.niche.com 2 School Directory
64 www.schooldigger.com 2 Education
65 www.vitals.com 2 Health
66 http://stores.jcpenney.com 2 Retailer
67 http://locations.budget.com 2 Car Rental
68 www.allonesearch.com 2 National IYP
69 www.ameripriseadvisors.com 2 Financial
70 www.beautyseeker.com 2 Beauty & Health
71 www.booking.com 2 Travel
72 www.bringfido.com 2 Pet Friendly Travel
73 www.calculateme.com 2 Insurance
74 www.care.com 2 Baby Sitters
75 www.caring.com 2 Senior Living
76 www.chowhound.com 2 Restaurants/Food
77 www.clubplanet.com 2 Music Clubs
78 www.concretenetwork.com 2 Contractors
79 www.erieinsurance.com 2 Insurance Agency
80 www.eventbrite.com 2 Local Events
81 www.eventective.com 2 Local Event Planning
82 www.feeonlynetwork.com 2 Financial Planner Directory
83 www.freeclinics.com 2 Medical Clinic Directory
84 www.greatschools.org 2 School Directory
85 www.homes.com 2 Real Estate
86 www.hotels.com 2 Hotels
87 www.kayak.com 2 Travel
88 www.legalconsumer.com 2 Lawyers
89 www.pinterest.com 2 Social Media
90 www.plannedparenthood.org 2 Family Planning Centers
91 www.priceline.com 2 Travel
92 www.realtor.com 2 Real Estate
93 www.reddit.com 2 Forum
94 www.travelocity.com 2 Travel
95 www.tuscl.net 2 Music Clubs
96 www.urgentcarelocations.com 2 Urgent Care Centers
97 www.usnews.com 2 News Site
98 www.zagat.com 2 Restaurants
99 http://top10weddingvendors.com 2 Weddings
100 http://usplaces.com 2 National IYP

 

Andrew Shotland is the proprietor of Local SEO Guide, a SEO consultancy focused on enterprise search engine optimization for local media properties and multi-location businesses. He also has a blog about Apple Maps.

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Yext Named to Fortune’s Best Workplaces for Millennials http://www.yext.com/blog/2016/06/yext-named-fortunes-best-workplaces-millennials/ http://www.yext.com/blog/2016/06/yext-named-fortunes-best-workplaces-millennials/#comments Tue, 28 Jun 2016 20:49:12 +0000 http://www.yext.com/blog/?p=5341 Yext, the global location data management leader, has been recognized as #18 on the list of the 100 Best Workplaces for Millennials by Fortune and Great Places to Work®. “We founded Yext on the principles of creative freedom and independent thought. And that influences every part of how we work here — from the way […]

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Yext, the global location data management leader, has been recognized as #18 on the list of the 100 Best Workplaces for Millennials by Fortune and Great Places to Work®.

“We founded Yext on the principles of creative freedom and independent thought. And that influences every part of how we work here — from the way we communicate with each other to how our office is laid out and the way our days are structured. More than any other generation, those ideals really appeal to millennials, so it’s a natural fit,” said Howard Lerman, Yext Co-Founder & CEO. “There are endless opportunities for growth and impact at Yext. So the entrepreneurial spirit, which millennials embody, thrives here. Yext’s success is the direct result of the heroic efforts of our growing team and we’re proud to be featured on this list among other leaders in the space including Workday, Salesforce, and GoDaddy.”

“There are more similarities than differences when it comes to what different generations want in a great workplace,” says Michael C. Bush, CEO of Great Place to Work®. “Our research shows that company pride, a sense of community and competent, ethical leadership can bring Millennials, Gen Xers and Baby Boomers together for a great, high-performing workplace.”

This recognition adds to the growing list of accolades for Yext. Most recently, the company has been included in Fortune’s Best Small and Midsized Workplaces and the Inc. 500 List of Fastest Growing Companies in America in 2015.

To learn more about Yext’s award-winning workplace and open positions visit our careers page.

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Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever http://www.yext.com/blog/2016/06/changes-googles-local-pack-make-optimizing-organic-critical-ever/ http://www.yext.com/blog/2016/06/changes-googles-local-pack-make-optimizing-organic-critical-ever/#comments Thu, 23 Jun 2016 20:28:17 +0000 http://www.yext.com/blog/?p=5318 SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever […]

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SMX Advanced is buzzing about local.

On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever for businesses to make sure their local listings are clean and consistent — and under control.

Google is constantly experimenting with the design, layout, and functionality of its Search Engine Results Page. Its goal in doing this is to provide the optimal search experience for users, while at the same time maximizing its potential for ad dollars.

Just in the past couple of years alone, we’ve seen significant changes to SERP and ad placement:

  • Removal of Google’s “Carousel”

  • Google Knowledge Panel (the box that sometimes appears in search results with rich information pertaining to your search query)

For some time now ads have been appearing as part of ‘Knowledge Panel Results’

And as Mike Blumenthal pointed out a couple months ago, ads have already  begun appearing as offers within local pack results.

Screen Shot 2016-06-23 at 4.25.22 PM

However, these ads are simply offers that enhance the organic local pack result, and as far as I can tell, do *not* influence whether a Hotel ranks in the local pack.

Take the following mobile search as an example:

For the search query “hotels near me” this is exactly what I would expect to see in search results. I’m physically located near these three hotels (see the blue dot) but note that although the Westin has a paid AD and AND it’s the closest hotel to my location, it’s the second local pack result.

It’s unlikely that Google will ever fully tip local results in favor of paid ads, since this would create a bad user experience. But with less organic real estate available, businesses will have to pay even more attention to the quality, and searchability, of their local listings.

 In my opinion, it seems like Google’s introduction of ads into the local pack is really Google’s attempt to encourage advertisers to buy these ‘Enhanced Results’. It’s just a matter of time before we see them showing up for more and more industries in the local pack.

 

- Lenny Pham, Yext Manager, Professional Services

 

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Yext Named in Gartner’s 2016 List of “Cool Vendors in Mobile Marketing” http://www.yext.com/blog/2016/06/yext-named-gartners-2016-list-cool-vendors-mobile-marketing/ http://www.yext.com/blog/2016/06/yext-named-gartners-2016-list-cool-vendors-mobile-marketing/#comments Mon, 13 Jun 2016 15:07:22 +0000 http://www.yext.com/blog/?p=5304 Yext has been named in Gartner’s list of “Cool Vendors in Mobile Marketing, 2016.” The annual list recognizes companies that are providing innovative new ways to track how customers are using their mobile devices to engage with retailers and service providers, both online and offline. Gartner’s “Mobile Marketing, 2016” report states, “Location-related technology investments are […]

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GartnerCoolVendor_Blog_600x200Yext has been named in Gartner’s list of “Cool Vendors in Mobile Marketing, 2016.” The annual list recognizes companies that are providing innovative new ways to track how customers are using their mobile devices to engage with retailers and service providers, both online and offline.

Gartner’s “Mobile Marketing, 2016” report states, “Location-related technology investments are a top priority for multichannel marketers looking to activate customers and prospects during the “buy” phase.”

Yext’s Location Management Platform provides the most comprehensive, scalable solution to help brands accomplish these mobile marketing goals. Yext’s technology enables businesses of all sizes to easily manage their location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines, including Google, Apple, Facebook, Bing, and Yahoo. Yext’s platform lets marketers update this business information in real-time across the web, helping to improve brand engagement and increase brick-and-mortar traffic.

“We’re proud to be included as one of Gartner’s “Cool Vendors in Mobile Marketing, 2016,” stated Jeffrey K. Rohrs, Yext’s Chief Marketing Officer. “The Yext platform enables marketers to leverage the power of every location, helping them reach mobile customers and increase foot-traffic through their front doors. We couldn’t be more pleased that our solution has been recognized as an innovator in this burgeoning location-based marketing space.”

To download the full report, click here.

To learn more about Yext’s Location Management Platform, you can visit the website at www.yext.com.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Source: Gartner, Cool Vendors in Mobile Marketing, 2016, Mike McGuire, Stephanie Baghdassarian, 22 April 2016

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