The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Fri, 23 Sep 2016 16:08:35 +0000 en-US hourly 1 Yext Redbutton 1.3 We’re Putting Italian Businesses on the Map http://www.yext.com/blog/2016/09/yext-partners-italiaonline/ http://www.yext.com/blog/2016/09/yext-partners-italiaonline/#comments Fri, 23 Sep 2016 16:08:35 +0000 http://www.yext.com/blog/?p=5909 Yext has partnered with Italiaonline, the country’s largest digital media company. The partnership will bring Yext’s powerful technology to Italian businesses via IOL Connect, Italiaonline’s new service, which allows businesses to manage their location data online. By joining forces with Yext, Italiaonline will help businesses improve their searchability on any of the 100+ maps, apps, search […]

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Yext has partnered with Italiaonline, the country’s largest digital media company. The partnership will bring Yext’s powerful technology to Italian businesses via IOL Connect, Italiaonline’s new service, which allows businesses to manage their location data online. By joining forces with Yext, Italiaonline will help businesses improve their searchability on any of the 100+ maps, apps, search engines, and directories in Yext’s PowerListings Network — including Google and Facebook.

“Together with our partner Italiaonline, we’re excited to put hundreds of thousands of Italian small businesses on the map,” said Howard Lerman, CEO of Yext. “Using the Yext Location Cloud, they will be able to manage their location data online easily and in real time, reaching more customers and driving more visits.”

ItaliaOnlineThe partnership between Yext and Italiaonline comes at a critical moment in Italy, as mobile search continues to gain dominance throughout the world, and as the country’s ever-growing Small and Medium-sized Enterprise (SME) community increasingly demands a one-stop-shop for making real-time location data updates.

“IOL Connect is an integrated digital location system that, thanks to the partnership with Yext, we are proud to launch exclusively for the Italian market,” said Antonio Converti, CEO of Italiaonline. ”Being found on the web is essential, especially for local businesses. We now have a powerful tool — together with our sales network and local ties — including over a thousand agents and a hundred media consultants specializing in digital marketing.”

Yext is rapidly expanding its European integrations and network, partnering with leading digital platforms and directory services throughout the continent. This latest expansion comes on the heels of several new product launches, including the Healthcare Location Cloud in the US, as well as a partnership with Snapchat to make sponsored Geofilters easy.

Avanti tutta!

For more information, check out Italiaonline’s press release.

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Free Webinar: Preventative Care: Maintaining Doctor and Facility Listings Online http://www.yext.com/blog/2016/09/free-webinar-preventative-care-maintaining-doctor-facility-listings-online/ http://www.yext.com/blog/2016/09/free-webinar-preventative-care-maintaining-doctor-facility-listings-online/#comments Wed, 21 Sep 2016 17:54:22 +0000 http://www.yext.com/blog/?p=5892 Mobile has fundamentally changed the way patients search for, find, and interact with healthcare systems and providers. Therefore, it is critical for doctors and facilities to appear accurately and consistently across all online entities where patients search. Doctors now play a central role at every phase of the patient journey — from how patients search for […]

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Mobile has fundamentally changed the way patients search for, find, and interact with healthcare systems and providers. Therefore, it is critical for doctors and facilities to appear accurately and consistently across all online entities where patients search.

Doctors now play a central role at every phase of the patient journey — from how patients search for healthcare, to how they receive care, and why they choose to come back. With nearly half of all patients searching for individual doctors on search engines, mapping apps, and directory and review sites, it is no longer enough for health systems to only list their facilities online, or to only maintain listings on their branded healthcare website.

Join us for a webinar on Wednesday, October 12 at 2pm ET, featuring Yext Head of Healthcare, Carrie Liken, Steward Health CMO, Brian Carty, and Vitals Senior Director of Data Operations, Jennifer Fronzaglia, as they break down the online issues facing healthcare organizations, and what your system needs to know to address the listings crisis. They will discuss:

  • How patients research and select healthcare providers

  • How to ensure your physicians and facilities get found online

  • How to manage location data for your physicians and facilities

  • How to use the Yext Healthcare Location Cloud to attract and retain patients

Register for the webinar today and discover how to get found by patients in the moments that matter most. Learn more about the Yext Healthcare Location Cloud and how we’re helping more and more systems go places with Yext for Healthcare.

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Top Reasons To Attend LocationWorld 2016 http://www.yext.com/blog/2016/09/top-reasons-attend-locationworld-2016/ http://www.yext.com/blog/2016/09/top-reasons-attend-locationworld-2016/#comments Tue, 20 Sep 2016 16:55:54 +0000 http://www.yext.com/blog/?p=5881 LocationWorld is your ticket to becoming a mission-critical marketer. Location is driving the next big wave in mobile marketing, and by attending LocationWorld, you’ll catch the swell early. The knowledge and skills you’ll come away from LocationWorld with will help your entire organization extract new value from something you already have in abundance — location […]

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LocationWorld is your ticket to becoming a mission-critical marketer. Location is driving the next big wave in mobile marketing, and by attending LocationWorld, you’ll catch the swell early. The knowledge and skills you’ll come away from LocationWorld with will help your entire organization extract new value from something you already have in abundance — location data. You’ll come back better prepared to help your manager harness the emerging techniques and technologies for tapping into location’s full potential.

We know it can sometimes be a challenge to justify a trip to your manager. Here are some ways to convince your boss that LocationWorld 2016 is worth your time:

Explain that the marketing landscape is changing quickly.

‘Near me’ searches on mobile are growing at 146% year over year. Smartphones are everywhere. The strength of network speeds, the drop in data plan costs, and the need for social engagement all play into this fundamental change in consumer behavior. Consumers are starting to value location data more and more, and as consumer behavior shifts, your SEO strategy must shift to reach them. At LocationWorld, attendees will explore the changing local marketing landscape and discover the latest advancements in technology to help businesses drive traffic.

Highlight the value of networking with passionate marketing professionals.

Location-based marketing is taking off into uncharted territory, and our attendees are enthusiastic about being early adopters of the industry’s next big phenomenon. We know nothing beats learning one-on-one, so LocationWorld will offer plenty of opportunities for networking over lunch, cocktails, and music. You’ll meet and greet with leading experts and forge new relationships with brands, speakers, and cutting edge solution providers!

Emphasize the importance of getting ahead of the trends.

Location has become the new standard in digital marketing. The last few months alone have seen a wave of innovative new applications for geolocation technology. Everything from branded Snapchat Geofilters to the unprecedented phenomenon of Pokémon Go prove that location data is no longer simply an administrative necessity — it’s the way forward when it comes to engaging consumers. LocationWorld attendees will hear from the professionals who are blazing the location-based marketing trail, and will return to work prepared to take their teams to the forefront of mobile marketing.

Have we convinced you? Reserve your seat today. Still need help justifying your trip? We’ve prepared a letter template, in Word doc format, for you to fill out and submit to your manager.

We hope to see you there!

The Yext Team

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Retail Week Buzz: Chatting and Hacking the Future of Location http://www.yext.com/blog/2016/09/retail-week-buzz-chatting-hacking-future-location/ http://www.yext.com/blog/2016/09/retail-week-buzz-chatting-hacking-future-location/#comments Fri, 16 Sep 2016 15:17:43 +0000 http://www.yext.com/blog/?p=5873 With 76% of local mobile searchers visiting a store within a day of their search, the need for accurate location data for retailers has never been more important than it is right now. The power of location, the customer journey, and innovative in-store technologies were on the minds of marketers and retailers alike at this […]

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With 76% of local mobile searchers visiting a store within a day of their search, the need for accurate location data for retailers has never been more important than it is right now.

The power of location, the customer journey, and innovative in-store technologies were on the minds of marketers and retailers alike at this week’s Retail Week Buzz conference in London. With Yext’s recent expansion across Europe, and its appointment of Jon Buss as Managing Director of the UK and Northern Europe, the conference was the perfect time to discuss the connected consumer and the technologies impacting retailers around the world.

Yext CEO Howard Lerman participated in a panel entitled The Power of Location-Based Marketing, alongside George Pallis, Director of Marketing at Deliveroo and Peter Biven, Head of Global Digital Marketing at Land Rover. Moderated by Retail Week’s Managing Director, Chris Brook-Carter, the panel explored the importance of engaging audiences in both the real world and the digital world, as well as the opportunities technology, augmented reality, and location data can offer retailers.

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“Locating what you want fast has never been easier,” said Lerman during the panel. “You can Google most things and get a map at the top of your search results. But if you don’t get what you ask for in this demand-heavy world, you are a very unhappy customer!”

Yext sponsored the Retail Week Buzz Hackathon, which challenged teams to find new and innovative ways to drive online shoppers into store locations while creating a seamless customer experience. Seven teams battled it out over a 24-hour period to come up with the best idea, and those who took part were judged by their creativity, team cohesion, and a five-minute pitch to the judges (all on a lot of Red Bull and zero sleep).

“The topic [of the Hackathon] sits perfectly with what we do,” said Jon Buss in an interview with Retail Week Buzz. “We wanted to see these innovations and experience some of the great, new ideas that these teams have come up with. I have been very impressed by the talent.”

“Retailers need to be on maps to succeed, and we are glad to be here supporting innovation,” echoed Lerman. “We’re just getting going in the UK, and there’s nothing we love more than supporting a vibrant technology ecosystem with amazing and extraordinary talent.”

Check out the full interview with Howard Lerman and Jon Buss, and catch up on all the action from Retail Week Buzz on their blog. Learn more about how the Yext Location Cloud can help your business Go Places.

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Grow Your Business Using Any Device With Our Mobile-Optimized Listing Scan http://www.yext.com/blog/2016/09/mobile-optimized-listing-scan/ http://www.yext.com/blog/2016/09/mobile-optimized-listing-scan/#comments Thu, 15 Sep 2016 14:41:49 +0000 http://www.yext.com/blog/?p=5857 It isn’t just consumers who are on-the-go. You are, too. Whether you’re a professional marketer, web developer, or SEO, you have to meet your clients where they are — and we know that often means conducting business somewhere far away from a desk. So to help you demonstrate the value of clean location data to […]

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It isn’t just consumers who are on-the-go. You are, too.

Whether you’re a professional marketer, web developer, or SEO, you have to meet your clients where they are — and we know that often means conducting business somewhere far away from a desk. So to help you demonstrate the value of clean location data to your clients, no matter what device you have access to, we’ve made the newest edition of our Listings Scan mobile-optimized.

Beginning today, you will be able take your own branded scan with you wherever you go. You’ll scan local business listings from across our full PowerListings Network (including Google, Yahoo!, Bing, Facebook, Foursquare and more), and help your clients to clearly identify errors and inconsistencies in their location data, using any device.

The new mobile-optimized scan has been built with the same streamlined look and feel as our Location Scan App, and offers you the ability to further customize the design with your unique branding and messaging.

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“We want our partners to feel confident when talking to their clients about location data,” says Christian Ward, EVP of Partnerships. “It’s important that we support them by providing the most consistent and reliable experience with our technology as possible. The mobile-optimized listing scan enables users to access their own white label scan from any device, and quickly capture all their leads. It’s a natural step that we believe will have a big impact on the way our partners drum up business.”

You can switch over to the mobile-optimized scan in your Yext account, under Branding Settings. Select Mobile-optimized, then get out there and grow your business on the go! Learn more about becoming a Yext Partner here!

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What Will You Learn At LocationWorld 2016? http://www.yext.com/blog/2016/09/will-learn-locationworld-2016/ http://www.yext.com/blog/2016/09/will-learn-locationworld-2016/#comments Wed, 14 Sep 2016 15:10:38 +0000 http://www.yext.com/blog/?p=5831 Do you want to dominate local SEO? Fix data issues across today’s leading maps? Or even understand the impact self-driving cars have on your business? If so, you will love our newly-announced breakout sessions for LocationWorld 2016 this November. Whether you’re a CMO, developer, strategist, or hands-on marketer, you’re sure to walk away with actionable […]

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Do you want to dominate local SEO? Fix data issues across today’s leading maps? Or even understand the impact self-driving cars have on your business?

If so, you will love our newly-announced breakout sessions for LocationWorld 2016 this November. Whether you’re a CMO, developer, strategist, or hands-on marketer, you’re sure to walk away with actionable insights that will help your company harness the full power of location.

Confirmed speakers include:

  • Collin Colburn, Researcher, Forrester
  • Daniel Lemin, Head of Consulting, Convince & Convert

  • Rebecca Lieb, Analyst, Author, Advisor

  • Marcus Tober, CTO & Founder, Searchmetrics

  • Andrew Shotland, Founder & CEO, Local SEO Guide

  • Purna Virji, Senior Manager, Microsoft

Collin Colburn   Daniel Lemin   Rebecca Lieb
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Marcus Tober   Andrew Shotland   Purna Virji
Marcus Tober Andrew Shotland Purna Virji


Confirmed sessions include:

  • You Can’t Spell Contextual without Location (Trust Us)

  • Share of Wallet: Location in Financial Services

  • From Vocal to Local: Does Voice Search Change Everything?

  • The Future of Maps

  • The Self-Driving Future & You

  • Beyond Beacons: Online to Offline Attribution

We’ve managed to pack a lot into the two days of LocationWorld, and there’s still more to come! Check out the full agenda and continue to check back for additional details.

Are you ready to discuss the power of location with industry experts, tech leaders, and even astronauts? Register today to secure your spot at LocationWorld 2016. Visit Location.World or reach out to your Yext representative to learn more.

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Yext Unveils the Healthcare Location Cloud to Help Providers Reach More Patients http://www.yext.com/blog/2016/09/yext-healthcare-location-cloud/ http://www.yext.com/blog/2016/09/yext-healthcare-location-cloud/#comments Thu, 08 Sep 2016 14:04:35 +0000 http://www.yext.com/blog/?p=5810 Yext today announced the Healthcare Location Cloud, a purpose-built solution for the unique needs of health systems and healthcare providers. The Yext Healthcare Location Cloud includes enhancements to Yext’s award-winning platform that help health systems of all sizes solve their office, facility, and physician location data challenges — and ultimately attract new patients. As part […]

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Yext today announced the Healthcare Location Cloud, a purpose-built solution for the unique needs of health systems and healthcare providers. The Yext Healthcare Location Cloud includes enhancements to Yext’s award-winning platform that help health systems of all sizes solve their office, facility, and physician location data challenges — and ultimately attract new patients.

As part of today’s announcement, Yext unveiled new partnerships with leading healthcare websites Vitals, Wellness.com, BetterDoctor, EZDoctor, DocSpot, UCompareHealthCare, and DrScore that allow providers to publish data and content about their physicians and facilities in real time via Yext’s patented Dual-Sync™ integrations.

“Mobile has fundamentally changed the way patients find and interact with health systems and providers,” said Marc Ferrentino, Yext EVP of Strategy & Product. “That means it’s critical for providers that their physicians and facilities appear consistently online in all the places patients search.”

“No matter how much technology or the healthcare landscape changes, patients’ needs remain the same. They need excellent — and often urgent — care,” Ferrentino continued. “We are excited that the Yext Healthcare Location Cloud makes it easier for providers to ensure patients find the physicians and facilities they need. “The platform and partnerships help providers direct patients in real-time to the care they need which is critical in today’s mobile world.”

“Yext and Vitals share the common goal of providing accurate, actionable information about physicians and facilities,” said Heyward Donigan, Vitals President & CEO. “Building integrations that allow physicians to manage and update their information when it changes helps us ensure data accuracy. We’re excited to partner with Yext so we can deliver the most reliable physician and facility database available to consumers.”

“Increased consolidation and physician movement in the healthcare industry are making it challenging for providers to maintain accurate information about their doctors and facilities,” said John Valenty, Wellness.com CEO. “It’s critical that the information patients find on our site is completely correct, and partnering with Yext helps ensure that what we share on Wellness.com always reflects the latest acquisitions and updates health systems make.”

Providers can now store, manage, and publicize even more types of data and robust content with the Yext Healthcare Location Cloud. Starting today, the platform supports new provider and related fields, including:

  • National Provider Identifier

  • Physician Education & Training

  • Gender

  • Accepting New Patients

  • Insurance Accepted

  • Office Name

Steward Health Care’s CMO Brian Carty commented, “Yext solved a bet-your-business problem for us, which was, ‘How do you connect services with customers?’ Buying a physician practice with up to 100 doctors is a big investment. We could see through our website traffic that we were having difficulty getting the right patients to the right physicians. Yext seemed to have this problem figured out really well — plus they are easy to work with and simply great partners.”

Yext continues to invest in the Yext Healthcare Location Cloud’s evolution. To create the best offering available for healthcare providers, the company hired industry veteran, Carrie Liken, to lead its healthcare division as the Head of Industry for Healthcare. Liken was previously at Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition and how to drive increased revenue and sales through digital means. She holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy. At Yext, Liken will lead all healthcare-related activities, including product and partnership development.

“Healthcare is inherently local, so the rise of mobile has dramatically changed the patient journey,” said Liken. “I’m excited to partner with healthcare systems and providers to help tackle their office, facility, and physician location data challenges to improve that patient journey. Innovations like today’s announcement are just the beginning of where the Healthcare Location Cloud is headed, and of how we will help healthcare systems face the location data crisis and navigate the changing informational landscape.”

Visit www.yext.com/healthcare to learn more about the Healthcare Location Cloud and to set up a demo.

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Don’t Miss NASA’s Mark & Scott Kelly At LocationWorld http://www.yext.com/blog/2016/09/dont-miss-nasas-mark-scott-kelly-locationworld/ http://www.yext.com/blog/2016/09/dont-miss-nasas-mark-scott-kelly-locationworld/#comments Tue, 06 Sep 2016 21:27:18 +0000 http://www.yext.com/blog/?p=5765 Are you ready to go places? We have over 50 amazing speakers lined up for LocationWorld 2016, and we’ve packed Day One with some incredible industry powerhouses and out-of-this-world explorers. Join us in the heart of lower Manhattan, where we’ll learn first-hand from two true experts on location and innovation — astronauts and retired U.S. […]

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Are you ready to go places? We have over 50 amazing speakers lined up for LocationWorld 2016, and we’ve packed Day One with some incredible industry powerhouses and out-of-this-world explorers.

Join us in the heart of lower Manhattan, where we’ll learn first-hand from two true experts on location and innovation — astronauts and retired U.S. Navy Captains Mark and Scott Kelly. With careers as remarkable as they are similar, these American astronauts and identical twin brothers will deliver two times the insight and inspiration in this one-of-a-kind keynote. During this session, the Kelly brothers will reflect on the experiences and lessons that shaped their views on teamwork and leadership, how they learned to face and overcome adversities, and their personal strategies for adapting to change.

And don’t miss our CEO panel on The Future of Location. This session will feature Jeff Glueck, CEO of Foursquare, Dipanshu Sharma, CEO of xAd, and Howard Lerman, CEO of Yext, in a conversation with Nicholas Carlson, INSIDER Editor-in-Chief, about location data’s growing role in business, culture, marketing, and beyond.

Jeff Glueck   Dipanshu “D” Sharma   Howard Lerman   Nich Carlson
Jeff Glueck Dipanshu Sharma Howard Lerman Nich Carlson
CEO, Foursquare CEO, xAd CEO, Yext Editor-In-Chief, INSIDER

 

More than a conference, LocationWorld is a full on celebration of the power of location. And we want you celebrating with us this November 2nd and 3rd. Register today to secure your spot.

Registration is limited to Yext customers, partners, and invited guests. Visit Location.World or reach out to your Yext representative to learn more.

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Yext Expands Operations Across Europe http://www.yext.com/blog/2016/08/yext-expands-operations-across-europe/ http://www.yext.com/blog/2016/08/yext-expands-operations-across-europe/#comments Wed, 31 Aug 2016 14:52:37 +0000 http://www.yext.com/blog/?p=5750 Yext, the global Location Data Management leader, today announced that it has expanded its operations across Northern Europe in response to the strong demand for its Location Cloud technology. This expansion represents a major milestone for the company, which is already used by more than 800,000 business locations around the world to manage their location […]

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Yext, the global Location Data Management leader, today announced that it has expanded its operations across Northern Europe in response to the strong demand for its Location Cloud technology. This expansion represents a major milestone for the company, which is already used by more than 800,000 business locations around the world to manage their location data.

“Like the rest of the world, the UK and Northern Europe are witnessing an unprecedented change in consumer behavior due to the rise of mobile technology,” said Howard Lerman, Yext Co-Founder & CEO. “Consumers are discovering businesses and making purchasing decisions on their smartphones, so it’s critical that businesses manage the information about their locations online — everywhere consumers are searching. By expanding our operations, we’re making it easier for businesses of all sizes to manage their location data at scale and focus on building stronger relationships with their customers.”

Yext’s award winning Location Cloud enables companies like T-Mobile, Ben & Jerry’s, and Premier Inn to manage location data across their websites, mobile apps, internal systems and the industry’s largest ecosystem of maps, apps, social networks, directories and search engines including Google, Apple, Facebook, Bing and Yahoo.

During the last year, Yext established its Northern European headquarters in London and signed key partnerships to provide location data management for small and medium businesses across Europe, including with Yell in the UK, Goldenpages in Ireland, Fonecta in Finland, and DTG in Holland.

Jon Buss

Yext has also added Jon Buss as Managing Director of the UK and Northern Europe. Buss brings with him 20 years’ experience in starting, acquiring, and managing both start-ups and large international businesses. Most recently, Buss helped drive 300% revenue growth at Criteo, the global leader in performance display advertising. Prior to Criteo, Buss, held senior roles at Experian including Managing Director of the Digital division.

“It’s an exciting time for Location Data Management. The appetite for location services is growing rapidly — from Google to Apple Maps, Facebook to Uber, Snapchat to the augmented reality of Pokémon Go — location is at the heart of the most popular apps available today,” said Buss. “It’s clear that location-based technology is entering its next phase of development and that makes Yext’s expansion into Europe even more exciting and timely. Opportunities are limitless in this fast-moving, dynamic market.”

“We are very excited to welcome Jon, a seasoned leader, to the Yext team,” remarked Lerman. “His appointment will help accelerate our expansion into Europe, and we leverage his extensive experience to help us achieve our ambitious growth plans.”

To learn more about Yext visit Yext.co.uk. Click here to read the full press release.

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Case Study: How Yext’s Duplicate Suppression Improves Google Local Search Ranking http://www.yext.com/blog/2016/08/case-study-yexts-duplicate-suppression-improves-google-local-search-ranking/ http://www.yext.com/blog/2016/08/case-study-yexts-duplicate-suppression-improves-google-local-search-ranking/#comments Tue, 30 Aug 2016 20:17:18 +0000 http://www.yext.com/blog/?p=5743 You put a lot of effort into maintaining your local SEO strategy. Don’t let duplicate listings quietly undo all your hard work! Duplicate listings occur when a single location appears multiple times in a directory or database. Regardless of how a duplicate listing originates, its presence can cause irreparable damage to a business’ credibility and […]

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You put a lot of effort into maintaining your local SEO strategy. Don’t let duplicate listings quietly undo all your hard work!

Duplicate listings occur when a single location appears multiple times in a directory or database. Regardless of how a duplicate listing originates, its presence can cause irreparable damage to a business’ credibility and can send mixed signals to web-crawlers that have a negative impact on citation consistency. With near me searches at an all time high, it’s never been more important for businesses to have correct and consistent location data online. To give businesses a solution, Yext launched Duplicate Suppression.

Duplicate Suppression uses patented technology that leverages Yext’s proprietary publisher API integrations to automatically identify potential duplicate listings, notify businesses of duplicates for review, and allow businesses to permanently suppress duplicates at the publisher database level — which is the only way to solve the problem for good.

To assess the impact Duplicate Suppression has on local search rankings, Yext worked with Andrew Shotland and his team at Local SEO Guide to conduct a Google local search rank-tracking study of relevant keywords for a casual dining restaurant chain. The 90-day study tracked Google local search results for 1,256 of the restaurant chain’s U.S. locations before and after duplicate suppression, across 50 relevant non-branded keyword phrases (e.g. “virginia beach restaurants”).

By using Yext’s Duplicate Suppression, the restaurant chain saw a 20% increase in the presence of its locations in Google local results. The improvement in search ranking that resulted from Duplicate Suppression illustrates the importance of consistent NAP citations as a factor in Google local search ranking, whether or not the inconsistencies are a product of duplicate listings or other data quality issues.

This is the first large-scale study of its kind to demonstrate a direct correlation between the elimination of duplicate listings on non-Google sites and an improvement in Google local search ranking.

Our new report provides an overview of Google local results, an explanation of duplicate listings and their impact on local search, and a detailed analysis of the study findings. Download the report today and learn how you can remove duplicate listings for your business and improve your Google local search ranking.

Methodology
Yext tracked 55,000+ searches each week to assess the presence of the restaurant chain’s locations in Google local results for each keyword phrase. Baseline data was recorded prior to Duplicate Suppression and for 90 days after. Yext conducted two rounds of Duplicate Suppression—at the start of the study and the halfway point—suppressing a total of 8,115 duplicates across 37 publishers. It’s worth noting that duplicate listings were not suppressed on Google itself but on 37 publishers within the Yext PowerListings network.

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