The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Thu, 03 Sep 2015 21:09:34 +0000 en-US hourly 1 Yext Redbutton 1.3 Yext’s Comparative Listings Study Results Show Significant Variation Among Verticals http://www.yext.com/blog/2015/09/yext-comparative-listing-study-vertical-breakdown/ http://www.yext.com/blog/2015/09/yext-comparative-listing-study-vertical-breakdown/#comments Thu, 03 Sep 2015 17:28:08 +0000 http://www.yext.com/blog/?p=4219 Yext recently conducted a three-month study of 31,000 businesses using PowerListing Analytics to measure how the completeness of a listing affected impressions, listing views, special offer clicks, and Yelp page views. The results were definitive and showed significant variation when broken down by vertical.

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Most search marketers would agree that digital business listings are more effective at engaging searchers when they are “complete” – in other words, they go beyond the basic name, address, phone information and are filled out with rich content such as photos, videos, descriptions, menus, etc. But it’s hard to quantify exactly how much value rich content contributes to improving engagement, and which content type, when filled out, is most effective at grabbing the attention of searchers.

In an effort to answer these questions, Yext conducted the Comparative Listings Study, a three-month study of 31,000 businesses using PowerListings Analytics, to measure how the completeness of a listing affected impressions, listing views, special offer clicks, and Yelp page views. The results were definitive: engagement across all four metrics improved significantly based on how many listing fields were completed.

Not surprisingly, there was a significant variation in results when broken down across different verticals. The graphic below breaks out the listing fields that generated some of the largest increases in engagement across five major verticals – Food & Dining, Retail, Financial Services, Automotive, and Hospitality.

Screen Shot 2015-09-02 at 7.10.43 PM

 

For each of the industries shown above, the most powerful listing fields say a lot about how consumers perceive and engage with brands within each industry. For instance, it’s no surprise that Hours of Operation are most important for Financial Services, which has the highest rate of in-store transactions above any other industry, or that Logos are important to consumers when searching for Automotive services, which are generally expensive purchases and therefore people are more concerned with finding brand names they know and trust. Businesses in these verticals should pay close attention to ensure that they have these critical fields filled out in their listings.

This disparity among the verticals also underscores the key point that marketers should always be informed and aware of their industry’s audience and their unique needs, and make sure to keep these in mind when developing their brand’s digital marketing strategies in order to effectively reach customers and drive more business.

To see the full results of the Yext 2015 Comparative Listing Study and more information on how to optimize listings to attract more customers, you can download the free whitepaper.

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Yext Webinar Recap: How iOS 9 Will Impact Local Search http://www.yext.com/blog/2015/08/yext-webinar-recap-ios-9-will-impact-local-search/ http://www.yext.com/blog/2015/08/yext-webinar-recap-ios-9-will-impact-local-search/#comments Fri, 28 Aug 2015 17:21:16 +0000 http://www.yext.com/blog/?p=4215 Yext’s latest webinar, How iOS 9 Will Impact Local Search, gives a detailed look into the changes iOS 9 is instituting in mobile search and why marketers need to be paying close attention.

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Yext’s latest webinar, How iOS 9 Will Impact Local Search, gives a detailed look into the changes iOS 9 is instituting in mobile search and why marketers need to be paying close attention.

The webinar, co-hosted by Andrew Shotland, Local SEO Guide, and Yext’s CMO, Jeff Rohrs, and VP of Product Management, Jon Kennell, kicked off with a breakdown of the significant changes iOS 9 will be bringing to local search – specifically mobile app content being indexed in search results for the first time – which will create an entirely new mobile experience.

The webinar covers all the key components marketers need to know to prepare for iOS 9:

  • What does the new mobile search experience look like for consumers in iOS 9?
  • How does iOS 9 search actually work?
  • Best practices for iOS 9’s search process
  • Local optimization strategies marketers should employ
  • Introduction to Screens, a new Yext feature that helps brands optimize their app content

Watch the full webinar below:

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Yext Named to the 2015 Inc. 500 List of Fastest-Growing Private Companies in America http://www.yext.com/blog/2015/08/yext-named-to-2015-inc-500-list/ http://www.yext.com/blog/2015/08/yext-named-to-2015-inc-500-list/#comments Wed, 26 Aug 2015 16:44:07 +0000 http://www.yext.com/blog/?p=4207 Yext announced it has been named to the 34th annual Inc. 500 list recognizing the fastest-growing private companies in America. Yext secured the #212 spot on the prestigious list, ranking at #23 for the software industry, with a staggering 2,026% revenue growth rate and 240 jobs added in the past 3 years.

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Inc. 500 Blog postYext announced it has been named to the 34th annual Inc. 500 list recognizing the fastest-growing private companies in America. Yext secured the #212 spot on the prestigious list, ranking at #23 for the software industry, with a staggering 2,026% revenue growth rate and 240 jobs added in the past 3 years.

This is the second time Yext has been featured on the Inc. 500 list, the top tier of the Inc. 5000, whose rankings are determined by the rate of revenue growth over a 3-year span. Yext’s revenue, technology, and market share have all seen substantial growth and progress over that time. Since 2012 Yext has launched several new products and features, acquired two companies, expanded domestically and internationally with offices in New York, Chicago, Dallas, Washington D.C., London, UK, and Leiden, The Netherlands, and grown its PowerListings Network to over 100 publisher partners worldwide.

“Yext’s ranking on the Inc. 500 list underscores the incredible achievements we’ve made as a company in just a few short years,” said Howard Lerman, Yext Co-Founder and CEO. “We’re passionate about helping businesses harness the power of location to reach more customers, and it’s clear from our 2,000% growth rate that our hard work is paying off.”

Yext will be recognized among the other Inc. 5000 honorees at the 34th Annual Inc. 5000 Conference and Awards Ceremony, taking place October 21-23, 2015 in Orlando, Florida.

Click here for the full press release.

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Yext Webinar: iOS 9′s Impact on Local Search and What Brands Need to Know to Prepare http://www.yext.com/blog/2015/08/yext-webinar-ios-9s-impact-local-search-brands-need-know-prepare/ http://www.yext.com/blog/2015/08/yext-webinar-ios-9s-impact-local-search-brands-need-know-prepare/#comments Tue, 25 Aug 2015 15:14:13 +0000 http://www.yext.com/blog/?p=4173 Yext is hosting a webinar, How iOS 9 Will Impact Local Search, on Thursday, August 27 at 2pm ET, to break down iOS 9’s changes to mobile search and how brands can prepare for this shift, including an inside look into Screens, Yext’s newest product feature that helps brands optimize their app content for the new operating system.

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The launch of iOS 9 promises to fundamentally change local search as we know it. Apple’s new operating system will integrate mobile app content into search results for the first time, offering marketers an unprecedented opportunity to engage customers with the local content they need. This is going to cause a dramatic shift in the way brands interact with customers in the local space, and brands must keep up with the changes in order to stay ahead of the competition.

Yext is hosting a webinar, How iOS 9 Will Impact Local Search, to break down iOS 9’s changes to mobile search and how brands can prepare for this shift, including an inside look into Screens, Yext’s newest product feature that helps brands optimize their app content for the new operating system. The webinar, which takes place on Thursday, August 27 at 2pm Eastern, will be co-hosted by Andrew Shotland, Local SEO Guide, and Yext’s CMO, Jeff Rohrs, and VP of Product Management, Jonathan Kennell.

This webinar will cover everything you need to know about iOS 9:

  • Key components of iOS 9′s changes to the mobile search process
  • How these developments will impact the search ecosystem
  • How to prepare your brand for these coming changes

Click here to register. Look forward to seeing you there!

About the Presenters:

andrew-shotland iOS 9Andrew Shotland is the proprietor of LocalSEOGuide.com, the search engine optimization and marketing resource for all companies interested in local search. He is an expert in all things Local SEO. You can find him on Twitter @localseoguide.

 

JeffRohrs_WebinarBlogPostJeff Rohrs is the CMO of Yext, the leader in Digital Location Management. He is also the author of Audience: Marketing in the Age of Subscribers, Fans and Followers, which was named the #1 social media marketing book by The Social Content Marketing Blog. You can follow him on Twitter @jkrohrs.

 

Jonk

Jonathan Kennell is the VP of Product Management at Yext. He has been a featured speaker at the Sebo Series in Entrepreneurship, the Korean Advanced Institute of Science and Technology, and various colleges and universities around the United States.

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Optimizing Local Search for iOS 9 [Whitepaper] http://www.yext.com/blog/2015/08/optimizing-local-search-ios-9-whitepaper/ http://www.yext.com/blog/2015/08/optimizing-local-search-ios-9-whitepaper/#comments Thu, 20 Aug 2015 14:00:05 +0000 http://www.yext.com/blog/?p=4158 Next month's release of iOS 9 is going to fundamentally change mobile search as we know it. Will your brand be ready?

Yext’s new whitepaper, "Optimizing Local Search for iOS 9," written by Andrew Shotland of Local SEO Guide, explains exactly what's changing in local search and what brands need to know to be on top.

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iOS9coverThe rise of the smartphone has forever changed how people interact with the world around them and find local businesses. And next month’s release of iOS 9 will alter the local search ecosystem yet again.

For the first time, Apple is indexing and returning content from apps rather than just web pages. This means when users search on Spotlight, Siri, and Safari, they will see information from the web and apps, even if those apps aren’t downloaded on their devices.

Considering consumers today spend 88% of mobile internet time in apps, this shift in iOS 9 represents an unprecedented opportunity for brands to leverage their mobile platforms to engage customers with the local content they need at that exact moment.

Yext’s new whitepaper, Optimizing Local Search for iOS 9, written by Andrew Shotland of Local SEO Guide, explains exactly what’s changing in local search and what brands need to know to be on top.

This white paper includes:

  • A detailed breakdown of the key components of iOS 9’s changes to the mobile search process

  • How these developments will significantly impact the search ecosystem

  • What marketers need to know to make sure their brand is prepared

You can download the full whitepaper here.

Yext has already developed 3 new product features to help our customers ensure their app content is fully optimized for this huge shift in the mobile search experience. Check out our recent blog post to learn more about what Yext is doing to help our customers prepare for iOS 9.

For those who want to learn even more about iOS 9, Andrew Shotland will be hosting a webinar  on Thursday, August 27th, co-hosted by Yext’s CMO, Jeff Rohrs, and VP of Product Management, Jonathan Kennell. Click here to register!

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Yext 2015 Comparative Listing Study http://www.yext.com/blog/2015/08/yext-2015-comparative-listing-study/ http://www.yext.com/blog/2015/08/yext-2015-comparative-listing-study/#comments Tue, 18 Aug 2015 17:05:57 +0000 http://www.yext.com/blog/?p=4150 In the days of the Yellow Pages, a business needed three pieces of information to get found: name, address, and phone. With a range of search tools at their disposal, the issue for today’s consumers isn’t finding what they need, it’s making a decision about which business to choose. To be successful businesses need to […]

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In the days of the Yellow Pages, a business needed three pieces of information to get found: name, address, and phone. With a range of search tools at their disposal, the issue for today’s consumers isn’t finding what they need, it’s making a decision about which business to choose.

To be successful businesses need to stand out and engage consumers.

Digital business listings across maps, apps, social networks, search engines & directories become substantially more effective when businesses move beyond name, address, and phone to create complete listings with information such as photos and descriptions.

To demonstrate the power of complete listings, Yext conducted a three-month study of 31,000 businesses using PowerListings® Analytics to measure how the completeness of a listing affected the following metrics:

  • Impressions: How often a business listing was displayed to a user in search results
  • Listing views:  How often a user viewed a business listing
  • Special offer clicks: How often a user clicked a special offer within a business listing
  • Yelp page views: How often a user viewed a Yelp business listing

The results were definitive: engagement across all four metrics improved significantly based on how many listing fields were complete. A fully complete listing received more than four times as many listing views than a listing with just name, address, and phone. By adding a few simple pieces of information to their listings, businesses can paint a fuller, more compelling picture for consumers. Business owners and marketers can accomplish this for very little effort or cost.

Download the free whitepaper to see the full results of the Yext 2015 Comparative Listing Study and learn how you can optimize listings to attract more customers and drive more business.

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With iOS 9 Ahead, New Yext Features Help Brands Optimize Their Apps for Shift in Local Search http://www.yext.com/blog/2015/08/yext-launches-screens-ios9/ http://www.yext.com/blog/2015/08/yext-launches-screens-ios9/#comments Tue, 18 Aug 2015 16:33:17 +0000 http://www.yext.com/blog/?p=4145 Yext today announced the launch of three new local app features - Screens, Screens Store Locator, and Screens reporting - which create a location layer for a brand's app to help businesses optimize for iOS9's new local search initiative and drive more mobile device users through their front door.

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Yext today announced the launch of three new local app features: Screens, Screens Store Locator, and Screens Reporting. The Screens features are powerful technology that creates a location layer for a brand’s app, similar to how Yext Pages adds location to a brand’s website.

In an age where consumers spend 88% of their mobile time in apps vs. the mobile web, it is increasingly critical to develop a local app strategy so mobile users can easily find and choose your business. Screens enables Yext customers to leverage updates to mobile search in iOS 9, set to be released next month, to build more engaged app audiences and direct more foot traffic from their apps to their local stores.

iOS 9 will index content directly from within apps in search results on Spotlight, Siri, and Safari, even if the apps aren’t downloaded on the device — a fundamental change to mobile and one that will dramatically impact consumer behavior.

Moreover, iOS 9 introduces universal deep linking, which links content across the web with that in apps. Brands can use deep links to drive more consumers from search results directly into their mobile apps, rather than the mobile web, to increase in-app engagement. This includes users who don’t have the app installed: when these users click in-app content on search results, brands can show them an app install banner to drive more downloads. And these downloads come from high-intent users who are seeking to engage with brands from their devices.

Today’s release includes three new features for a brand’s local app strategy:

  • Screens – Pages in your app with content about each of your locations designed to drive maximum App SEO
  • Screens Store Locator – A powerful store locator for your app for consumers to easily find your locations
  • Screens Reporting – Comprehensive analytics to track views and engagement across the local screens in your app

To implement these Screens features, a brand simply adds Yext’s SDK to their app, configures the UI to match theirs, and resubmits the app to the App Store for approval. Our SDK is incredibly stable and some of the most popular apps in the world are already using it.

Yext leads through innovation, and we always strive to ensure our clients are not only prepared, but optimized for significant changes in the local search ecosystem. iOS 9’s new search initiative promises to be one of the most impactful developments we’ve seen thus far. Enterprise customers can contact their Yext account managers for more information.

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Yextalks: Today’s Content Marketing and the Future of SEO http://www.yext.com/blog/2015/07/yextalks-todays-content-marketing-future-seo/ http://www.yext.com/blog/2015/07/yextalks-todays-content-marketing-future-seo/#comments Tue, 21 Jul 2015 16:07:20 +0000 http://www.yext.com/blog/?p=4135 SEO and local marketing are changing by the day. While this is good news for our industry, it’s challenging for marketers to serve their customers while simultaneously trying to keep up with every tech development and algorithm update. Many of these marketers lack a community where they have these types of conversation and learn from […]

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SEO and local marketing are changing by the day. While this is good news for our industry, it’s challenging for marketers to serve their customers while simultaneously trying to keep up with every tech development and algorithm update. Many of these marketers lack a community where they have these types of conversation and learn from peers. This observation provided the catalyst for launching “Yextalks”, a series of panels aimed at developing a community of marketing experts and decision makers in the NYC area who seek to network with industry peers and trade information and insights.

Yextalks: Today’s Content Marketing and the Future of SEO from Yext on Vimeo.

The first Yextalk, held at Yext’s NYC headquarters last week, focused on evaluating SEO’s evolving role and value in today’s local marketing ecosystem. The rules of the SEO game are constantly changing, with large brands and local businesses alike racing to keep up with every new update. But a larger evolutionary trend in how marketers think about SEO is on the horizon: one where the focus will shift from the Search Engines to the Searcher: who are they, where are they, and how do they want to search?

Yext invited a panel of SEO experts to give their unique perspectives on how the landscape has changed over the past few years and predictions on where it’s headed next. Moderated by Christian Ward, Yext’s EVP Partnerships, the panel included Mike King, Founder & Digital Marketing Consultant at iPullRank, Rhea Drysdale, CEO at Outspoken Media, David Michala, SEO Manager at Yodle, and Matt Ramos, Product Manager at LocalVox.

If you missed out on our first Yextalk and are interested in attending the next event, we’ll be announcing the date and location via Twitter. You can follow us @yext!

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Yext Network Grows to 100+ Publishers, Reaches Over 500,000 Businesses Worldwide http://www.yext.com/blog/2015/07/yext-network-grows-100-publishers-reaches-500000-businesses-worldwide/ http://www.yext.com/blog/2015/07/yext-network-grows-100-publishers-reaches-500000-businesses-worldwide/#comments Tue, 07 Jul 2015 14:05:43 +0000 http://www.yext.com/blog/?p=4116 Yext announced today that it has over 100 publishers in the PowerListings Network and over 500,000 business locations worldwide signed up with its digital presence management software.

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Yext announced that it now has over 100 publishers integrated in the PowerListings Network. Today Yext launched 7 new leading local search publishers, expanding Yext’s network into the Czech Republic, Italy, and Slovakia and strengthening existing networks in the U.S., Austria, and Germany.

The publisher additions include HEROLD in Austria, ZlatéStránky in the Czech Republic and Slovakia, Credibility Review and Insider Pages in the U.S., Oeffnungszeiten.com and vebidooBIZ in Germany, and Ricercare Imprese in Italy.

Yext also announced today that it now has over 500,000 business locations worldwide signed up with their digital presence management software. This exciting milestone, which comes just 8 months after the company expanded internationally, underscores the fact that digital presence is a fundamental need for all 50 million business locations around the world, and Yext offers the most advanced and effective technology solution on the market today.

“The fact that we now have over 100 publishers and 500,000 business locations worldwide managing their data through Yext’s software is an unbelievable achievement and a giant step towards achieving our mission of helping deliver more mobile customers to businesses’ doorsteps by putting perfect location information in every hand,” said Howard Lerman, Co-Founder & CEO, Yext. “As our publisher network and customer base both continue to grow rapidly, our data and partnerships only get stronger and our expanding team is constantly working to improve the product value for our customers.”

One recent improvement to Yext’s product was the launch of analytics reporting for Bing, giving Yext customers the ability to track engagement with their listings synced with the prominent search site. You can read more about the product development here.

Yext’s network of 100+ publishers now includes the following:

United States

US

Austria

Austria_HEROLD

Czech Republic

Zlatestranky.cz

Germany

Germany

Italy

Italy

Slovakia

ZlateStranky.SK

 

To read the full press release, click here.

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Yext Launches Bing Analytics http://www.yext.com/blog/2015/07/yext-launches-bing-analytics/ http://www.yext.com/blog/2015/07/yext-launches-bing-analytics/#comments Mon, 06 Jul 2015 14:24:08 +0000 http://www.yext.com/blog/?p=4105 Yext's software now supports analytics for Bing, providing Yext customers with invaluable insights into their digital engagement.

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Bing_MedallionWe are proud to announce that Yext’s software now supports Bing analytics. Our direct integrations give customers the ability to track impressions, engagement and other key metrics across listings in the PowerListings Network, now including Bing. As Bing is one of the most popular search engines in the world, this addition to Yext’s analytics reporting will provide customers with invaluable insight into their digital engagement.

If you’re a Yext customer who is already live on Bing, the new analytics will automatically appear in your dashboard. If you’re not a Yext customer or have any questions about the launch, feel free to contact our Yext customer service or your account manager for more information.

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