The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Thu, 28 Apr 2016 16:21:45 +0000 en-US hourly 1 Yext Redbutton 1.3 Introducing Publisher Suggestions http://www.yext.com/blog/2016/04/introducing-publisher-suggestions/ http://www.yext.com/blog/2016/04/introducing-publisher-suggestions/#comments Thu, 28 Apr 2016 16:04:41 +0000 http://www.yext.com/blog/?p=5117 We're always looking for ways to help you improve the information and content that appears online about your locations - from correcting inaccuracies in your data, which confuse customers, to powering real-time updates for enhanced content like photos and special offers. Today, we're introducing a new way to optimize your location data with Publisher Suggestions.

The post Introducing Publisher Suggestions appeared first on The Yext Blog.

]]>
We’re always looking for ways to help you improve the information and content that appears online about your locations — from correcting inaccuracies in your data, which confuse customers, to powering real-time updates for enhanced content like photos and special offers. Today, we’re introducing a new way to optimize your location data with Publisher Suggestions.

Publishers in the PowerListings Network — like Google, Apple, Facebook, and Bing — occasionally receive submissions from users with suggested data and content updates for specific locations. With Publisher Suggestions, you can now view those suggestions directly in the Yext dashboard, and choose whether or not to incorporate them across your listings.

“Our direct publisher integrations give you maximum control and mean your data and content is never overwritten,” said Jon Kennell, Yext VP Product. “Publisher Suggestions helps ensure that the information businesses store and share in Yext is the most accurate, up-to-date, and complete.”

Starting today, Yext customers using Google will see Publisher Suggestions for their Google listings in a new tab under PowerListings. Simply approve the suggestion to see it appear across all your listings. Or reject it. And rest assured that you’re always in full control of your location data.

Pub Suggestions Screenshot

Yext Partner, Scott Robbins, Owner of WSI Design & Digital Marketing, has been using Publisher Suggestions to optimize his clients’ information and content.

“As a digital marketing company, it’s critical that our small business clients have consistent and complete online business listings,” said Robbins. “The Publisher Suggestions tool allows us to achieve this goal by ensuring the information and content we publish is fully optimized. The Yext interface makes this a flawless process.”

Yext Partners and Enterprise customers can turn on notifications in Account Settings to be alerted to each new Publisher Suggestion. Small business customers who use Google will receive alerts any time there is a new Publisher Suggestion, starting today.

To learn how Publisher Suggestions works, watch our walkthrough video. For more information about Publisher Suggestions or how to sync your Google listings with Yext, contact your account manager.

The post Introducing Publisher Suggestions appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/introducing-publisher-suggestions/feed/ 0
Google’s Removal of Right Rail Ads: Navigating an Organic Ship in a Sea of Paid Advertising http://www.yext.com/blog/2016/04/googles-removal-right-rail-ads-navigating-organic-ship-sea-paid-advertising/ http://www.yext.com/blog/2016/04/googles-removal-right-rail-ads-navigating-organic-ship-sea-paid-advertising/#comments Thu, 21 Apr 2016 18:11:36 +0000 http://www.yext.com/blog/?p=5099 "Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel."

iProspect's Head of Owned Media, Steve Beatty, gives his perspective on how Google's removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.

The post Google’s Removal of Right Rail Ads: Navigating an Organic Ship in a Sea of Paid Advertising appeared first on The Yext Blog.

]]>
 people in bokeh, street of LondonGoogle threw the search industry a curveball in March when it announced it was removing right rail, paid search ads on desktop browsers, a move that has already had a great ripple effect on the local search community, impacting millions of advertisers, agencies, experts, and SEOs alike.

Today we’re featuring agency expert Steve Beatty, iProspect’s Head of Owned Media, who contributed his unique perspective (below) on the industry impact for our recent whitepaper, Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers.


Steve Beatty Blog Cropped

Steve Beatty, iProspect

Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel.

For a long time, the crew of the SEO ship has had clear visibility that made it easy for them to navigate into port and deliver their cargo to the customers waiting for them there. Google’s recent changes have obscured the path, making it more challenging for brands to find their way to end customers. But “mobile” and “local” serve as beacons that can help you reach the port so your customers can find you.

What’s Changed?

As the Search results below illustrate, the recent four-pack ad listings from Google (previously limited to only two to three Paid Ads), pushes desktop organic further and further down the page.

2016-04-19In the 2015 search result example, organic search results were able to at least maintain a place above the fold, just below the paid ads. In the 2016 example, the organic result has been pushed below the fold, however local results are still visible via the map that is positioned directly following the paid results.

Paid dominates above fold and local is the next result with Organic no longer visible.

iProspect Data Insights

In a recent analysis of 100 clients, the iProspect team saw an 8 percent drop in organic branded queries after the launch of this Google update. And, in some key categories such as travel, we saw a drop as high as 11 percent in non-branded queries. The graph below shows the overall trend iProspect has seen thus far following the launch of the four-pack ad.

All Is Not Lost

NavOrganic 2 Call OutsDespite these declines in performance, all is not lost for organic search in the sea of ads. As the 2016 search results example shows, e-commerce brands like Osh-Kosh that have implemented strategies and technology to support local listings, data aggregation, and relevant local landing pages, have ensured themselves a relevant local seat at the table. Clearly, for a massive volume keyword like “baby clothes” (90,000 monthly searches), paid sits atop the results, however local results still inhabit an important piece of SERP real estate. This demonstrates the importance Google places on the intent of the user for searching a keyword without a location (buy online or go to a store).

E-commerce brands that have physical locations but have not yet created strong local strategies and ensured that relevant data is used to deliver the best local experience (name, address, phone), data aggregation, and local content, have work to do.

Final Thoughts

E-Marketer predicts there will be 141 billion mobile local searches [JW2] by 2019, brands should have this as an essential go to market strategy. As we become an even more mobile-centric society, a local search strategy should be a key part of any e-commerce business whether it has real world locations or not.

Local content should be developed to support local users engaging with your business and local infrastructure should be in place to support digital presence and scale. If brands fail to recognize these needs, they risk getting lost in a sea of paid ads and never finding their customers.

NavOrganic_graph

Download the full white paper today to read more industry expert opinions on Google’s recent developments, the impact these developments are having on the local search community, and how you can optimize your digital presence to make sure your business always appears at the top of search results.

The post Google’s Removal of Right Rail Ads: Navigating an Organic Ship in a Sea of Paid Advertising appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/googles-removal-right-rail-ads-navigating-organic-ship-sea-paid-advertising/feed/ 0
Introducing Yext For Healthcare http://www.yext.com/blog/2016/04/introducing-yext-healthcare/ http://www.yext.com/blog/2016/04/introducing-yext-healthcare/#comments Wed, 20 Apr 2016 16:31:01 +0000 http://www.yext.com/blog/?p=5085 Yext, the global leader in location data management, today announced Yext For Healthcare, industry-specific enhancements to the Yext Location Management Platform that will help health systems of all sizes solve their office, facility, and physician location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines.

The post Introducing Yext For Healthcare appeared first on The Yext Blog.

]]>
Yext-for-HealthcareYext, the global leader in location data management, today announced Yext For Healthcare, industry-specific enhancements to the Yext Location Management Platform that will help health systems of all sizes solve their office, facility, and physician location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines.

“With the Affordable Care Act (ACA), widespread provider consolidation, and physicians changing affiliations regularly, healthcare companies need a system of record to manage complex and dynamic information about their business,” said Marc Ferrentino, Yext EVP of Strategy. “Yext For Healthcare does just that, providing the ability to manage location and physician data across our PowerListings® network of maps, apps, social networks and search engines—including Google and Apple Maps—that patients use to find providers in critical moments of need.”

The depth of healthcare’s location data crisis can be seen in Yext’s recent analysis of 1,800 physicians and healthcare facilities across 15,000 listings in which it was discovered that:

  • Nearly one-third (31.5%) lacked an online, local listing. That’s 3.6x greater than the unlisted percentage of other businesses (8.68%).
  • Of the listed healthcare facilities, 48% contained basic address errors that could result in misdirected patients.
  • 29% of healthcare facilities were also missing accurate phone numbers.

In other industries, bad online information may result in a lost sale or frustrated customer. However, when one’s health is at stake, bad location data can put patients at risk. Indeed, recent research from the Pew Research Center found that 62% of smartphone owners have used their phone in the past year to look up information about a health condition while 67% use their smartphone for turn-by-turn directions.

BAYADA Home Health Care is experiencing first-hand how mobile search is transforming the way they do business, “When I started, mobile users were 40% of our site traffic. A year and a half later they’re 50% and still growing,” said Richard Ortiz, BAYADA Senior Associate, Business Analytics. “It’s a huge priority for us to ensure all our digital marketing strategies revolve around mobile optimization.”

“The reality is that our business is constantly changing — office addresses, phone numbers, and types of services being updated,” Ortiz continued. “Before we engaged Yext, there was a ton of outdated information out there, and we just couldn’t keep up. Now, with Yext for Healthcare, we’ve seen a 600% increase in our local office page views. We chalk this up to finally having a single source of truth for all of our office location data that helps us serve existing clients better while increasing brand awareness from local search.”

With Yext For Healthcare as the source of truth for office, facility, and physician location data, healthcare providers of all sizes can:

  • Improve the patient experience with accurate location data online, all the time, across desktop and mobile devices.
  • Attract and retain more patients with a seamless journey from local search to in-person appointment.
  • Save time and money by eliminating the internal inefficiencies caused by location data conflicts.
  • Ensure physician specialties, contact information, and facility affiliations are up-to-date.
  • Eliminate duplicative location data that hinders local search performance.

“Healthcare is an inherently local service, and smartphones have fundamentally changed how patients find and engage with local healthcare providers,” said Howard Lerman, Yext Co-Founder & CEO. “We’re proud that Yext For Healthcare not only helps healthcare providers navigate the changing informational landscape but also allows them to focus on what they do best: serving patients in times of need.”

Visit www.yext.com/healthcare to learn more about Yext For Healthcare and to set up a demo. Click here to read the full press release.

The post Introducing Yext For Healthcare appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/introducing-yext-healthcare/feed/ 0
Denny’s Partners with Yext to Empower Local Franchisees, Sees 162% Lift in Search Impressions http://www.yext.com/blog/2016/04/dennys-partners-yext-empower-local-franchisees-sees-162-lift-search-impressions/ http://www.yext.com/blog/2016/04/dennys-partners-yext-empower-local-franchisees-sees-162-lift-search-impressions/#comments Tue, 19 Apr 2016 16:02:24 +0000 http://www.yext.com/blog/?p=5079 Yext's partnership with Denny's has helped the restaurant brand empower its franchisees and improve its local search performance, increasing search impressions 162% in the first year. Denny's rolled out Yext's platform in early 2015 across its 1,700 franchise restaurant locations to correct and enhance its location data in organic search results and capture the attention of mobile-empowered diners of all ages.

The post Denny’s Partners with Yext to Empower Local Franchisees, Sees 162% Lift in Search Impressions appeared first on The Yext Blog.

]]>
1024_Dennys_ColorYext’s partnership with Denny’s has helped the restaurant brand empower its franchisees and improve its local search performance, increasing search impressions 162% in the first year. Denny’s rolled out Yext’s platform in early 2015 across its 1,700 franchise restaurant locations to correct and enhance its location data in organic search results and capture the attention of mobile-empowered diners of all ages.

With over 90% of its system franchised, and a reputation as the friendly, neighborhood diner, Denny’s places significant importance on localizing customers’ dining experiences and wanted a platform that would empower its franchisees in their local marketing initiatives – and that starts with location data as the foundation.

“Our location data simply must be accurate for us to be in, if not stay ahead of, the game. Missing phone numbers, incorrect addresses — that is unacceptable in this day in age,” says John Dillon, CMO of Denny’s. “The cost of inaccuracies is difficult to quantify, since we don’t know exactly how many customers we were losing due to incorrect information. Regardless, at a baseline correct listings is an infrastructure issue, and Yext uniquely ensures that all of our listings are accurate across all search channels and devices.”

“Yext is proud to work with innovative brands like Denny’s that understand the importance of leveraging location as the foundation to create more opportunities for meaningful customer engagement,” says Wendi Sturgis, Yext’s Chief Customer Officer. “Denny’s has a huge stake in local as a franchise company, and has an innovative approach to ensuring each franchise owner feels empowered to add his or her own voice and create a local dining experience that resonates with their unique community.”

Location Data Management is critical for the mobile world and Denny’s investment in strengthening its location data across all the sites and apps diners use to find local restaurants with Yext’s  PowerListings and Pages products has paid off. Since launch, Denny’s has made over 660,000 corrections and updates to its local listings, and its local Pages have seen a 162% increase in search traffic.

You can read the full story of Denny’s work with the Yext Location Management Platform in Yext’s Customer Showcase.

The post Denny’s Partners with Yext to Empower Local Franchisees, Sees 162% Lift in Search Impressions appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/dennys-partners-yext-empower-local-franchisees-sees-162-lift-search-impressions/feed/ 0
Jay Baer Webinar Video & Recap: How to “Hug Your Haters” to Make A Positive Impact http://www.yext.com/blog/2016/04/jay-baer-webinar-video-recap-hug-haters-make-positive-impact/ http://www.yext.com/blog/2016/04/jay-baer-webinar-video-recap-hug-haters-make-positive-impact/#comments Wed, 13 Apr 2016 18:27:27 +0000 http://www.yext.com/blog/?p=5073 Last week, Yext's CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile's disruption of the customer service industry. In today's digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can "hug their haters" to actually improve customer loyalty and increase business performance.

The post Jay Baer Webinar Video & Recap: How to “Hug Your Haters” to Make A Positive Impact appeared first on The Yext Blog.

]]>
JayBaerWebinar_Blog_v2 copy

Last week, Yext’s CMO Jeff Rohrs hosted a webinar with noted marketing expert Jay Baer. Baer has become well known in the digital marketing community as The New York Times bestselling author of five books, global keynote speaker, tech investor, and most retweeted digital marketer in the world. His most recent book, Hug Your Haters, offers a new playbook for handling unhappy customers in the digital age, which served as the basis for last week’s webinar.

Jeff and Jay’s candid discussion focused on how digital and mobile are disrupting the customer service industry, why your company’s “haters” are actually your most valuable customers, and how you can leverage their outspoken criticism to increase customer loyalty and improve business performance.

Here are some of the most compelling theories, statistics, and tips discussed in the webinar:

Empowerment of the digital customer.
Digital and mobile are completely shifting the customer service landscape by amplifying the consumer voice to an unprecedented level. In today’s environment where social media has turned customer experience into a public spectator sport, there is a real upside for companies to invest in customer service, because one bad online review can have a significant ripple effect on consumer perception.

Companies need to play major catch-up in incorporating customer service as a key part of their digital marketing strategy.
Worldwide, $500 billion is spent per year on marketing, but only $9 billion is spent on customer service. This large gap exists even though it has been well known since the 70’s that a 5% increase in customer retention can increase profits 25-90%. It’s time for companies to catch up with digital consumer behavior.

Haters are not your problem: Ignoring them is.
Many companies think it’s better to ignore negative reviews than to respond to them – in fact about one-third of all customer complaints are never answered (most of these are online). But what companies don’t realize is that they’re actually hurting themselves more this way because no answer is, in fact, an answer.

Haters are actually your most important customers.
While it’s unpleasant to deal with negativity, haters are very rare. Only 5% of dissatisfied customers actually complain on a public forum, so companies need to be paying attention to what they’re saying as it may indicate a much larger company problem they would not have been able to spot otherwise.

Customer service is the new marketing.
“Hugging your haters” by reaching out and rectifying issues is a surefire way for companies to:
Increase revenue by improving customer loyalty and retention
Improve the quality of the company by mining valuable feedback and making positive changes to their business

Brands are slowly beginning to catch on, and making an impact.
Major retail brands like Le Pain Quotidien and Yext customer, Sears Hometown and Outlet Stores, are taking innovative approaches to making customer service a priority, and are seeing significant results in customer experience and loyalty.

Huge opportunity for brands to engage more meaningfully with customers.
80% of companies say they deliver great customer service, but only 8% of their customers agree. Brands have a huge opportunity to “out-hug” their competition, and differentiate their company from the crowd of competitors.

Yext’s Review Monitoring tool ensures brands catch every customer comment.
Yext customers, such as Sears, use Yext’s platform to track all their online customer reviews in real-time across sites such as Facebook, Yelp, Google+, and more. The platform also allows brand reps to easily share customer comments internally, and can respond to customers directly from the platform.

Listen to the full webinar now to learn more about how you can “hug your haters” to improve customer loyalty and make a significant impact on your business’ bottom line.

The post Jay Baer Webinar Video & Recap: How to “Hug Your Haters” to Make A Positive Impact appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/jay-baer-webinar-video-recap-hug-haters-make-positive-impact/feed/ 0
Improving Your Business’ Local Ranking on Google http://www.yext.com/blog/2016/04/improving-business-local-ranking-google/ http://www.yext.com/blog/2016/04/improving-business-local-ranking-google/#comments Thu, 07 Apr 2016 18:10:35 +0000 http://www.yext.com/blog/?p=5058 As a result of Google removing ads from the "right rail," we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, "Improving your local ranking on Google." Find out what 5 steps businesses need to take to ensure a high ranking in Google's local search results.

The post Improving Your Business’ Local Ranking on Google appeared first on The Yext Blog.

]]>
As a result of Google removing ads from the “right rail”, we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, “Improving your local ranking on Google.

MobileThreePackThis update explicitly highlights the local 3-pack and now outlines five key tasks to help businesses improve their local ranking:

  1. Enter complete data – and make sure to keep this information up to date
  2. Verify your location(s)
  3. Keep your hours accurate – including holidays and special events
  4. Manage and respond to reviews
  5. Add photos

And it confirms something we’ve all known since Google’s “Pigeon Update” – that a business’s local ranking can be influenced by the information in its GMB listing.

In terms of “How Google determines local ranking”, the GMB help article continues to state that “local results are based primarily on relevance, distance, and prominence.”

Relevance: “refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.”

Distance: “…how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.”

Prominence: “…Prominence is also based on information that Google has about a business from across the web…Your position in web results is also a factor, so SEO best practices also apply to local search optimization.”

Pay close attention to that last section on ‘Prominence’. Google is stating that while GMB listings are an important factor in local ranking, they’re not the only factor. Thus businesses must continue to make sure that their citations are 100% accurate across the web.

In order to provide the best possible search experience, Google continues to push for more and better local content from businesses. Regardless of future Google algorithm updates, investing in high quality, unique, and locally relevant content will help ensure that businesses can compete in the local pack.

To learn more about Google’s recent removal of right rail ads, and what this means for the local search industry at large, you can download Yext’s whitepaper by clicking here.

The post Improving Your Business’ Local Ranking on Google appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/improving-business-local-ranking-google/feed/ 0
Yext Announces Exclusive Partnership with goldenpages.be, Belgium’s Largest Digital Media Company http://www.yext.com/blog/2016/04/yext-announces-exclusive-partnership-goldenpages-belgiums-largest-digital-media-company/ http://www.yext.com/blog/2016/04/yext-announces-exclusive-partnership-goldenpages-belgiums-largest-digital-media-company/#comments Wed, 06 Apr 2016 15:09:58 +0000 http://www.yext.com/blog/?p=5049 Today Yext announced its exclusive partnership with goldenpages.be, Belgium's largest digital media company, giving them sole rights to leverage Yext's location management technology for small businesses in Belgium. Supported by Yext's PowerListings Network, the world's largest global listings network, goldenpages.be will be able to help its customers easily manage and update their location data on listing sites across the web in real-time, in order to engage local Belgian consumers, improve brand awareness, and drive more sales.

The post Yext Announces Exclusive Partnership with goldenpages.be, Belgium’s Largest Digital Media Company appeared first on The Yext Blog.

]]>
Goldenpages_Medallion148x148

Today Yext announced its exclusive partnership with goldenpages.be, Belgium’s largest digital media company, giving them sole rights to leverage Yext’s location management technology for small businesses in Belgium. Supported by Yext’s PowerListings Network, the world’s largest global listings network, goldenpages.be will be able to help its customers easily manage and update their location data on listing sites across the web in real-time, in order to engage local Belgian consumers, improve brand awareness, and drive more sales.

goldenpages.be is a versatile digital marketing agency focused on helping Belgian companies grow their businesses through a wide set of marketing and communications solutions, which can be customized and tailored to each business’ specific needs. goldenpages.be also offers complementary directory services (mobile, online, print, and telephone) to help potential customers quickly and easily find businesses they are searching for in their local region.

Through the exclusive partnership with Yext, goldenpages.be will be able to offer the Belgian SMEs  using its solution with a much more comprehensive platform for their location data through the global PowerListings Network, which includes 100+ maps, apps, search engines and directories, such as Google, Apple, and Facebook. By leveraging Yext’s real-time updating capabilities, goldenpages.be’s customers can ensure they always have accurate, complete, and consistent business information everywhere customers are searching, in order to drive more foot traffic through their stores’ front doors.

“With this exclusive partnership with goldenpages.be, Yext continues to strengthen its international presence and solidify its status as the market leader in location data management for businesses worldwide,” said Howard Lerman. “We’re proud to be able to offer our product to Belgian businesses through goldenpages.be, and help them harness the power of location to reach their local customers and drive more foot traffic.”

“We’re very excited to launch this partnership with Yext and help our customers improve their store location information to engage more consumers and build their businesses,” said goldenpages.be Marketing Director Wim Vermeulen . “As Belgians are increasingly searching for business information online, sites, maps, and apps like Google and Facebook, as well as navigation tools, such as Garmin, are obviously a huge source of search traffic for our customers. That’s why we’re thrilled to be able to offer them real-time, automated updates across the country’s most popular online platforms, including a local player like openingsuren.be.”

The post Yext Announces Exclusive Partnership with goldenpages.be, Belgium’s Largest Digital Media Company appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/yext-announces-exclusive-partnership-goldenpages-belgiums-largest-digital-media-company/feed/ 0
Learn How to “Hug Your Haters” in New Webinar Featuring Marketing Expert Jay Baer http://www.yext.com/blog/2016/04/learn-hug-haters-new-webinar-featuring-marketing-expert-jay-baer/ http://www.yext.com/blog/2016/04/learn-hug-haters-new-webinar-featuring-marketing-expert-jay-baer/#comments Fri, 01 Apr 2016 16:36:10 +0000 http://www.yext.com/blog/?p=5040 In today’s digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can’t control what people say about you, but you can control how you react. Join Yext's new webinar to hear marketing expert Jay Baer and Yext CMO Jeff Rohrs discussing how to handle unhappy customers and best practices for online reputation management.

The post Learn How to “Hug Your Haters” in New Webinar Featuring Marketing Expert Jay Baer appeared first on The Yext Blog.

]]>
JayBaerWebinar_Blog_v2 copy

In today’s digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can’t control what people say about you, but you can control how you react. That is the crux of Jay Baer’s newest book, Hug Your Haters, which is the first customer service book for the modern, mobile era, and offers a new playbook for handling unhappy customers.

A colossal change in customer expectations is occurring right now, as customers move from private communication with companies to public communication in social media, review sites, and discussion boards. Now, customer service is a spectator sport. Are you prepared?

Jay Baer is a marketing and customer experience expert, global keynote speaker, the New York Times bestselling author of five books, a technology investor, and the most retweeted person in the world among digital marketers. Suffice it to say, he knows how to successfully cultivate a customer audience.

Join Baer and Yext CMO Jeffery K. Rohrs on Tuesday, April 5th at 2pm ET, for a candid conversation about Local Reputation Management: why it matters, and how to do it well.

Register for our webinar with Jay Baer to learn:

  • How, where, and why we complain, plus case studies from businesses of all types and sizes from around the world.
  • How to manage and monitor your Local Reputation.
  • How (and when) to respond to negative customer reviews.

Hope you can join us!

The post Learn How to “Hug Your Haters” in New Webinar Featuring Marketing Expert Jay Baer appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/04/learn-hug-haters-new-webinar-featuring-marketing-expert-jay-baer/feed/ 0
Independent Study Finds 169% ROI Delivered by Yext’s Location Data Management Platform http://www.yext.com/blog/2016/03/forrester-study-finds-169-roi-delivered-yexts-location-data-management-platform/ http://www.yext.com/blog/2016/03/forrester-study-finds-169-roi-delivered-yexts-location-data-management-platform/#comments Thu, 31 Mar 2016 17:52:10 +0000 http://www.yext.com/blog/?p=5027 Yext announced the findings of the September 2015 commissioned study, The Total Economic Impact Of Yext Location Data Management, conducted by Forrester Consulting on behalf of Yext. The study examines the potential return on investment (ROI) enterprises may realize by deploying Yext to streamline their location management initiatives.

The post Independent Study Finds 169% ROI Delivered by Yext’s Location Data Management Platform appeared first on The Yext Blog.

]]>
tei coverYext today announced the findings of the September 2015 commissioned study, The Total Economic Impact™ Of Yext Location Data Management, conducted by Forrester Consulting on behalf of Yext. The study examines the potential return on investment (ROI) enterprises may realize by deploying Yext to streamline their location management initiatives.

To better understand Yext’s benefits and potential to help companies improve customer engagement and revenue opportunities, Forrester interviewed five existing Yext customers in the food services industry. These customers were combined into a composite organization named “Laud Restaurants,” which represents the aggregated feedback and quantified experience captured during the interviews. Prior to Yext, Laud Restaurants did not have an efficient method for location data management, and recognized the impact of inaccurate store information on both customer experience and potential opportunities in brand awareness through search engines.

Forrester Consulting quantified the following benefits from Yext’s Location Data Management solution over a three-year period:

  • ROI: 169%
  • Location data management efficiency: $1,487,151
  • Net benefits: $933,421
  • Payback period: Five months

Beyond the value they quantified, Forrester identified inherent value in Yext’s platform in helping businesses save time, improve digital marketing ROI tracking, increase content distribution, and elevate brand control and standardization through real-time updates. Laud Restaurants estimated that “each store’s manager would have to spend at least 2 to 4 hours each month to manually and only partially achieve what Yext can do in minutes with one or two centralized resources,” states the study. “In addition to improving efficiency through technology, the corporate office could also see a reduction of tickets opened by stores, assuming that the corporate resources update each store’s listing with accurate information.”

One Yext customer (a large US restaurant group) confirmed the benefits of Yext’s efficiency, stating, “Without Yext, we simply wouldn’t be able to manage all the sites and locations.” Another Yext customer values the platform’s additional supplementary features for tracking engagement via social media and online reviews, claiming, “Review aggregation is huge for us. Top three things about Yext: maintaining listings, local social pages, and aggregating reviews. We might not be able to resolve every customer’s issue, but we can put ourselves in the position to.”

“The best apps on your phone, like Google Maps, Facebook, and Apple Maps use your location to help you go places, which is why it’s critical for businesses to manage the data about their locations online and in those apps,” says Howard Lerman, Yext Co-Founder and CEO. “We commissioned this Forrester study to show the quantifiable value of investing in Yext’s comprehensive location data management solution, and the results show businesses how they can leverage location and Yext to increase brand awareness, engage local customers, and drive more sales.”

You can download the full report here.

The post Independent Study Finds 169% ROI Delivered by Yext’s Location Data Management Platform appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/03/forrester-study-finds-169-roi-delivered-yexts-location-data-management-platform/feed/ 0
Yext Webinar: Optimizing for Google’s New Local Search Layout http://www.yext.com/blog/2016/03/yext-webinar-optimizing-googles-new-local-search-layout/ http://www.yext.com/blog/2016/03/yext-webinar-optimizing-googles-new-local-search-layout/#comments Thu, 24 Mar 2016 19:43:51 +0000 http://www.yext.com/blog/?p=5018 Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds. Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before.

Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide's Andrew Shotland and Yext’s Raj Nijjer, to learn why Google made this change, how it impacts desktop and mobile, and how to optimize for this new local search layout.

The post Yext Webinar: Optimizing for Google’s New Local Search Layout appeared first on The Yext Blog.

]]>
Right Rail Webinar - Blog Post

Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds.

Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before.

Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide’s Andrew Shotland and Yext’s Raj Nijjer, to learn:

  • Why Google made the change and what it means for desktop and mobile.

  • How it affects the balance between paid, organic, and local results on Google SERPs.

  • Where to focus your efforts (and dollars) to minimize the impact on your search ranking and maximize your advantage.

Google’s change in their search layout has huge implications for digital marketers, advertisers, and SEO experts worldwide. Click here to register today and learn how to stay ahead in the Google game!

Right Rail webinar headshots 2

The post Yext Webinar: Optimizing for Google’s New Local Search Layout appeared first on The Yext Blog.

]]>
http://www.yext.com/blog/2016/03/yext-webinar-optimizing-googles-new-local-search-layout/feed/ 0