The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Thu, 23 Jun 2016 21:51:54 +0000 en-US hourly 1 Yext Redbutton 1.3 Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever http://www.yext.com/blog/2016/06/changes-googles-local-pack-make-optimizing-organic-critical-ever/ http://www.yext.com/blog/2016/06/changes-googles-local-pack-make-optimizing-organic-critical-ever/#comments Thu, 23 Jun 2016 20:28:17 +0000 http://www.yext.com/blog/?p=5318 SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever […]

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SMX Advanced is buzzing about local.

On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever for businesses to make sure their local listings are clean and consistent — and under control.

Google is constantly experimenting with the design, layout, and functionality of its Search Engine Results Page. Its goal in doing this is to provide the optimal search experience for users, while at the same time maximizing its potential for ad dollars.

Just in the past couple of years alone, we’ve seen significant changes to SERP and ad placement:

  • Removal of Google’s “Carousel”

  • Google Knowledge Panel (the box that sometimes appears in search results with rich information pertaining to your search query)

For some time now ads have been appearing as part of ‘Knowledge Panel Results’

And as Mike Blumenthal pointed out a couple months ago, ads have already  begun appearing as offers within local pack results.

Screen Shot 2016-06-23 at 4.25.22 PM

However, these ads are simply offers that enhance the organic local pack result, and as far as I can tell, do *not* influence whether a Hotel ranks in the local pack.

Take the following mobile search as an example:

For the search query “hotels near me” this is exactly what I would expect to see in search results. I’m physically located near these three hotels (see the blue dot) but note that although the Westin has a paid AD and AND it’s the closest hotel to my location, it’s the second local pack result.

It’s unlikely that Google will ever fully tip local results in favor of paid ads, since this would create a bad user experience. But with less organic real estate available, businesses will have to pay even more attention to the quality, and searchability, of their local listings.

 In my opinion, it seems like Google’s introduction of ads into the local pack is really Google’s attempt to encourage advertisers to buy these ‘Enhanced Results’. It’s just a matter of time before we see them showing up for more and more industries in the local pack.

 

- Lenny Pham, Yext Manager, Professional Services

 

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Yext Named in Gartner’s 2016 List of “Cool Vendors in Mobile Marketing” http://www.yext.com/blog/2016/06/yext-named-gartners-2016-list-cool-vendors-mobile-marketing/ http://www.yext.com/blog/2016/06/yext-named-gartners-2016-list-cool-vendors-mobile-marketing/#comments Mon, 13 Jun 2016 15:07:22 +0000 http://www.yext.com/blog/?p=5304 Yext has been named in Gartner’s list of “Cool Vendors in Mobile Marketing, 2016.” The annual list recognizes companies that are providing innovative new ways to track how customers are using their mobile devices to engage with retailers and service providers, both online and offline. Gartner’s “Mobile Marketing, 2016” report states, “Location-related technology investments are […]

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GartnerCoolVendor_Blog_600x200Yext has been named in Gartner’s list of “Cool Vendors in Mobile Marketing, 2016.” The annual list recognizes companies that are providing innovative new ways to track how customers are using their mobile devices to engage with retailers and service providers, both online and offline.

Gartner’s “Mobile Marketing, 2016” report states, “Location-related technology investments are a top priority for multichannel marketers looking to activate customers and prospects during the “buy” phase.”

Yext’s Location Management Platform provides the most comprehensive, scalable solution to help brands accomplish these mobile marketing goals. Yext’s technology enables businesses of all sizes to easily manage their location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines, including Google, Apple, Facebook, Bing, and Yahoo. Yext’s platform lets marketers update this business information in real-time across the web, helping to improve brand engagement and increase brick-and-mortar traffic.

“We’re proud to be included as one of Gartner’s “Cool Vendors in Mobile Marketing, 2016,” stated Jeffrey K. Rohrs, Yext’s Chief Marketing Officer. “The Yext platform enables marketers to leverage the power of every location, helping them reach mobile customers and increase foot-traffic through their front doors. We couldn’t be more pleased that our solution has been recognized as an innovator in this burgeoning location-based marketing space.”

To download the full report, click here.

To learn more about Yext’s Location Management Platform, you can visit the website at www.yext.com.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Source: Gartner, Cool Vendors in Mobile Marketing, 2016, Mike McGuire, Stephanie Baghdassarian, 22 April 2016

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Yext Webinar: Healthcare’s Location Data Crisis: Patient Satisfaction Starts with Accurate Listings http://www.yext.com/blog/2016/06/yext-webinar-healthcares-location-data-crisis-patient-satisfaction-starts-accurate-listings/ http://www.yext.com/blog/2016/06/yext-webinar-healthcares-location-data-crisis-patient-satisfaction-starts-accurate-listings/#comments Thu, 09 Jun 2016 21:12:58 +0000 http://www.yext.com/blog/?p=5292 When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of all facilities and practitioners lacking any local listings, and close to half of the existing healthcare listings showing significant inaccuracies. This is more troubling when you consider that in the […]

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When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of all facilities and practitioners lacking any local listings, and close to half of the existing healthcare listings showing significant inaccuracies.

This is more troubling when you consider that in the healthcare industry, there is no room for error. Minutes can mean the difference between life and death.

Join us for a webinar on Wednesday, June 22 at 2pm ET, featuring Yext’s Marc Ferrentino, EVP of Strategy, and Golda Hartman, MD, as they break down the healthcare industry’s location data crisis, and what your healthcare organization needs to know to address the crisis head-on to improve patient satisfaction, including:

  • How the evolving patient journey necessitates the provision of accurate location data

  • What constitutes location data

  • How your organization canturn its location data crisis into opportunity to improve the patient experience and physician relations

  • Yext for Healthcare, our recent industry-specific enhancements to our platform that help health systems of all sizes solve their location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines

Register for the webinar today to learn why efficient location data management is more critical than ever, and what your organization can do to ensure patients always find the information they’re looking for, in the moment that matters most.

For more information on Yext for Healthcare, our recent industry-specific enhancements to our platform, head to yext.com/healthcare/.

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Location Scan App Results Show Over 50% of Business Locations Have Errors in Name, Address, Phone Data http://www.yext.com/blog/2016/06/location-scan-app-results-show-50-business-locations-errors-name-address-phone-data/ http://www.yext.com/blog/2016/06/location-scan-app-results-show-50-business-locations-errors-name-address-phone-data/#comments Mon, 06 Jun 2016 22:21:45 +0000 http://www.yext.com/blog/?p=5282 Yext recently launched the Location Scan App, a free tool designed to help marketers quickly demonstrate the value of clean location data to their clients on-the-go. The free Location Scan App is available to professional marketers everywhere (no Yext account necessary) and enables you to put our PowerListings® scan technology, which has been used more […]

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Yext recently launched the Location Scan App, a free tool designed to help marketers quickly demonstrate the value of clean location data to their clients on-the-go. The free Location Scan App is available to professional marketers everywhere (no Yext account necessary) and enables you to put our PowerListings® scan technology, which has been used more than 8,700,000 times, right in your pocket, so you can grow your business on the go.

Location Scan App - 3 Phones.png

In just a couple of weeks, we’ve had thousands of app downloads and scans conducted by marketers across the country. And the app scans so far are proving clearly how scattered and fragmented the local search ecosystem can be, and why investing in location data management is so important for businesses of all sizes.

Clearly, location data is a problem for businesses everywhere. Our data shows that for each location scanned, on average:

  • 59% had name errors

  • 53% had address errors

  • 53% had phone errors

  • 46% had missing listings

In today’s mobile-empowered world where a third of all mobile searches involve location, and 76% of those searches result in a business visit within a day, businesses can’t afford to have over half of their name, address, and phone numbers be incorrect, and almost half of all business locations were missing listings.

To show your clients this powerful data on the go, download the Location Scan App from the App Store today — or Google Play for Android versions 4.0.3 and higher — and start scanning away!

   

 

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Golda Hartman, MD, Joins as Advisor on Yext For Healthcare http://www.yext.com/blog/2016/06/golda-hartman-md-joins-advisor-yext-healthcare/ http://www.yext.com/blog/2016/06/golda-hartman-md-joins-advisor-yext-healthcare/#comments Mon, 06 Jun 2016 19:00:41 +0000 http://www.yext.com/blog/?p=5280 We’re proud to announce that Golda H. Hartman, MD, will serve as an advisor to the company on its Yext for Healthcare product. Currently, Hartman serves as Vice President at Music Audience Exchange (MAX), where she is responsible for the company’s Health and Wellness categories. For nearly a decade, Hartman has combined her clinical experience […]

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We’re proud to announce that Golda H. Hartman, MD, will serve as an advisor to the company on its Yext for Healthcare product.

Currently, Hartman serves as Vice President at Music Audience Exchange (MAX), where she is responsible for the company’s Health and Wellness categories. For nearly a decade, Hartman has combined her clinical experience as a pediatrician with her background in marketing to navigate online healthcare strategies. Prior to her work at MAX, Dr. Hartman built the Healthcare Division at ReachLocal, a global marketing services company and Google AdWords premier SMB partner. She has been influential in paving the way for service-line driven search engine marketing (SEM) in the healthcare industry.

“This is a quickly changing landscape. Golda’s expertise as a practicing physician, combined with her extensive knowledge of digital marketing, makes her a unique and critical resource for our healthcare customers,” states Howard Lerman, Yext Co-Founder & CEO. “We’re honored to have her join us in this advisory role, and look forward to making even greater strides in the healthcare industry with her guidance.”

Yext for Healthcare makes it easy to manage information and content about physicians and facilities across the PowerListings® network of maps, apps, social networks and search engines — including Google, Apple, Bing, Yahoo, and Facebook — which patients use to find providers.

Yext’s recent analysis of 1,800 physicians and healthcare facilities — across 15,000 listings  — uncovered a full blown crisis in healthcare data. In an industry where minutes can mean life or death, Yext found:

  • Nearly one-third (31.5%) lacked any online local listing. That’s 3.6x greater than the ‘unlisted’ percentage of other businesses (8.68%).

  • Of the listed healthcare facilities, 48% contained basic address errors that could result in misdirected patients.

  • 29% of those listed healthcare facilities were also missing accurate phone numbers.

“Updated and accurate listings are imperative to patient satisfaction, which is also the cornerstone of the new model of reimbursement,” says Hartman. “Neglecting to address location data for physicians and surgeons has a direct effect on the patient experience. Physician focus should remain on patient care rather than attempting to update numerous listing sites, especially when Yext’s technology exists to do so with such accuracy. I am excited to champion Yext as we embark on perfect location data for every physician on every device.”

A New Orleans native, Hartman holds an MD from Louisiana State University and completed her residency in Pediatrics at Mayo Clinic in Rochester, Minnesota. She is actively licensed and board certified by the American Board of Pediatrics.

Visit www.yext.com/healthcare to learn more about Yext For Healthcare, download our whitepaper, and to set up a demo.

 

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Yext and ICE Portal Partner to Extend Distribution for Hotel Brands http://www.yext.com/blog/2016/05/yext-ice-portal-partner-extend-distribution-hotel-brands/ http://www.yext.com/blog/2016/05/yext-ice-portal-partner-extend-distribution-hotel-brands/#comments Tue, 31 May 2016 17:22:21 +0000 http://www.yext.com/blog/?p=5274 Yext has announced a partnership with ICE Portal, a visual content curator and distributor for hospitality brands. This partnership will allow hospitality suppliers within ICE Portal's network to access Yext's platform and significantly expand the distribution of their enhanced content across the PowerListings Network to improve brand awareness and increase hotel bookings.

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Visual content curator and distributor, ICE Portal, has announced a partnership with Yext. This partnership will allow hospitality suppliers within ICE Portal’s network to access Yext’s platform and significantly expand their distribution across Yext’s PowerListings® Network.

Yext’s Location Management Platform enables businesses of all sizes to easily manage their location information, including name, address, and phone, as well as enhanced content, such as photos, videos, and special offers. Yext’s technology lets businesses update this information in real-time across their websites, mobile apps, internal systems and the PowerListings Network of maps, apps, search engines, directories including Google, Apple, Facebook, Bing and Yahoo, to drive more brand awareness and brick-and-mortar foot traffic, and increase sales.

ICE Portal offers a cloud-based visual content management system where hotels and resorts can organize, optimize, and distribute high-resolution photos, videos, and 360 virtual tours.  Forty-five thousand hotels and resorts use Ice Portal’s CMS to deliver their visual content to travelers through thousands of distribution channels – OTAs, GDSs, Search and Social sites.

ICE’s supplier photos and associated metadata along with Yext’s extended publisher network make this integration valuable for clients using both services. ICE Portal will deliver the hotels’ visual content via an automated connection that updates weekly. New clients are able to be set up quickly and easily. “We are excited to help our clients get more visibility to more channels, including the local search providers that are tied in with Yext. This provides a lot of value to the traveling consumers,” stated Henry Woodman, President of ICE Portal.

This partnership will help clients significantly improve brand awareness, as local search activity has increased rapidly over the last decade due to the rise of mobile. According to Google, four out of five consumers conduct local searches online to find business information such as store hours, address, directions, and product availability. The Google study also showed that consumers are using multiple platforms and devices to find this local business information, with 88% of consumers using their smartphones to conduct local searches, and 84% claiming to do so on desktop. This consumer behavior emphasizes the importance of the location data management capabilities that Yext’s platform offers, which ensures that brands’ location information is always accurate and complete wherever consumers are searching.

“Mobile-empowered consumers are constantly searching for information about their local environment, and rich content, such as photos and videos, have been proven to vastly improve customer engagement,” notes Jeffrey K. Rohrs, Yext’s Chief Marketing Officer. “This partnership will help businesses leverage the power of rich content and comprehensive network reach to ensure they are optimizing their local digital presence and driving more sales.”

Indeed, research from Yext’s 2015 Comparative Listings Study showed that listings with rich content (like photos, videos and descriptions) received 45%-61% more views. Profile views were lifted 1.61x if the business utilized the photo gallery feature and 1.59x if they uploaded videos. The results of this enhanced user experience clearly show the value of this integration.

Not only does this partnership open doors for hotels and resorts to extend their distribution, it allows for other travel suppliers like dining, attractions and shopping to showcase their visuals. Other businesses using Yext’s platform will now be able to take advantage of ICE Portal’s visual content management system and optimize their listings with images.

For more information, you can visit ICE Portal’s website at web.iceportal.com.

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Yext CMO Jeff Rohrs at Cleveland Clinic Patient Experience Summit: Solving Healthcare’s Location Data Crisis http://www.yext.com/blog/2016/05/yext-cmo-jeff-rohrs-cleveland-clinic-patient-experience-summit-solving-healthcares-location-data-crisis/ http://www.yext.com/blog/2016/05/yext-cmo-jeff-rohrs-cleveland-clinic-patient-experience-summit-solving-healthcares-location-data-crisis/#comments Fri, 27 May 2016 17:45:31 +0000 http://www.yext.com/blog/?p=5265 Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic's Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients' search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.

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Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic’s Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation, “Empathy for the Mobile Patient: Solving Healthcare’s Location Data Crisis,” examined the evolution of patients’ search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.

Jeff at Cleveland Clinic

For patients searching for emergency medical care, accurate location information about healthcare facilities and physicians can mean the difference between life and death. The reality of this situation is clear when you hear stories like that of cardiologist Dr. Mustafa Ahmed, who experienced firsthand the serious dangers of bad location data.

According to a posting by Dr. Ahmed on the Google My Business forum, three critical care patient referrals sought his address online. Instead of being routed to his office in Birmingham, Alabama, these patients received information for another cardiologist–also named Dr. Mustafa Ahmed–in Gainesville, Florida. Two of the patients drove the 450-plus miles to Florida and one flew there, only to discover upon arrival the mistaken identity caused by bad location data found during their Google searches.

Fortunately, each of these patients was able to get to their Dr. Ahmed in Birmingham in time. Unfortunately, however, location data errors like Dr. Ahmed’s are all too common for the healthcare industry. A recent Yext analysis of over 1,800 physicians and healthcare facilities (across over 15,000 online listings) found these troubling statistics:

  • 68% of listings had a name-related error
  • 29% of healthcare facilities lacked accurate phone numbers
  • 48% of facilities’ listings contained basic address errors that misdirected patients
  • 32% lacked an online, local listing – that’s 3.6x greater than the unlisted average (8.68%) of other types of businesses!

Mobile-empowered patients are using smartphones to find for medical care information on a wide variety of different search engines, directories, apps, websites, and social media platforms, it has become increasingly imperative that healthcare providers invest in comprehensive location management technology.

For more information on the healthcare location data crisis, and how Yext can help your organization address this problem today, download Yext’s free white paper: Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey.

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Industry Veteran, Skip Schipper, Joins Yext as Chief People Officer http://www.yext.com/blog/2016/05/industry-veteran-brian-skip-schipper-joins-yext-chief-people-officer/ http://www.yext.com/blog/2016/05/industry-veteran-brian-skip-schipper-joins-yext-chief-people-officer/#comments Mon, 23 May 2016 20:05:31 +0000 http://www.yext.com/blog/?p=5253 Yext today announced the addition of Brian "Skip" Schipper to its executive team. Schipper will serve as Chief People Officer, leading global human resources and recruiting. Schipper brings over 30 years of human resources experience to the company. Prior to Yext, he led global human resources at tech giants such as Twitter, Groupon, and Cisco.

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Yext today announced the addition of Brian “Skip” Schipper to its executive team. Schipper will serve as Chief People Officer, leading global human resources and recruiting.

Schipper brings over 30 years of human resources experience to Yext. He joins Yext from Twitter, where he led global Human Resources. At Twitter, Schipper oversaw strategic people initiatives that helped the company debut in the top 25 on Fortune’s 2015 list of the 100 Best Companies to Work For. Prior to his work at Twitter, he was Chief HR Officer at Groupon, which became recognized for its inclusion and diversity practices during his tenure. Skip previously led human resources at Cisco, which was a top 10 ‘best company’ in every market that measured employee satisfaction (including reaching no. 6 on Fortune’s Best Companies).  He has held senior HR positions at Microsoft, DoubleClick, PepsiCo, and Compaq; he started his HR career at Harris Corporation.

“We are passionate about being an amazing place to work,” said Howard Lerman, Yext Co-Founder & CEO. “Love for your customers starts with love for your co-workers. Skip will help us multiply the special atmosphere we’ve got with our 500 people today to much greater numbers across the world.”

Schipper’s arrival follows a year of rapid growth for Yext, during which the company took in $88.8 million in revenue and experienced 38% employee growth. Other recent additions to Yext leadership include CFO Steve Cakebread (Salesforce; Pandora), CMO Jeffrey K. Rohrs (ExactTarget), EVP of Strategy Marc Ferrentino (Nomi; Salesforce), and EVP of Partner & SMB Jonathan Cherins (TravelClick).

“I’m very happy to be joining Yext’s powerhouse executive team,” said Schipper. “Yext is at a critical point in its growth, becoming a leading global brand. I’m excited to have the opportunity to contribute to attracting and cultivating the tremendous talent and uncapped potential for which Yext has become known.”

Schipper holds an MBA from Michigan State University and a B.A. from Hope College. Schipper also serves on the Board of Directors for both Verified Person, Inc. and DHI Group, Inc. (NYSE: DHX)

Click here to read the full press release.

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Grow Your Business With Our Free Location Scan App http://www.yext.com/blog/2016/05/grow-business-free-location-scan-app/ http://www.yext.com/blog/2016/05/grow-business-free-location-scan-app/#comments Tue, 17 May 2016 15:56:35 +0000 http://www.yext.com/blog/?p=5241 Today, we are incredibly excited to bring you a new, free tool designed to help you grow your business and quickly demonstrate the value of clean location data to your clients: the Location Scan app.

The free Location Scan app is available to professional marketers everywhere (no Yext account necessary) and enables you to put our PowerListings scan technology, which has been used more than 8,700,000 times, right in your pocket, so you can grow your business on the go.

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Location search on mobile phones is at an all time high — and as a professional marketer, you work hard to make sure your clients succeed amid constant change. Today, we are incredibly excited to bring you a new, free tool designed to help you grow your business and quickly demonstrate the value of clean location data to your clients: the Location Scan app.

The free Location Scan app is available to professional marketers everywhere (no Yext account necessary) and enables you to put our PowerListings® scan technology, which has been used more than 8,700,000 times, right in your pocket, so you can grow your business on the go. You’ll scan local business listings from across our full PowerListings Network (including Google, Yahoo!, Bing, Facebook, Foursquare and more), and help your clients to clearly identify errors and inconsistencies in their location data.

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Here’s how it works:

1. Scan Nearby Locations - Start by finding a nearby business, or enter a client’s location data, to scan their local listings.

iPhone Scan 3

2. View Listings Stats and Details – Right away, see how that location appears on Google, Facebook, Yelp, and 60+ maps, search engines, and directories.

iPhone Scan Results 2

3. Share Location Scan Results - Show your clients what needs fixing. Share scan results via email, text, or social media.

iPhone Scan DETAIls 2

4. Partner with Yext - Become a Yext Certified Partner (if you’re not already, that is) then head into the Yext platform and put our patented Match & Lock technology to work for you — solving those issues that the scan has uncovered.

iPhone Yext Partners 2

We designed the Location Scan App so professional marketers like you can bring your clients’ location data problems to life, no matter where you are. The app is yours to use — Yext will not contact the businesses you scan. We’ll continue to enhance this app over the coming months. So check in with us here for more information.

Download the Location Scan App from the App Store today — or Google Play for Android versions 4.0.3 and higher — and start scanning away!

Love,

Yext

App Store

Google Play

 

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New White Paper: Healthcare’s Location Data Crisis and Improving the Mobile Patient’s Journey http://www.yext.com/blog/2016/05/new-white-paper-healthcare-location-data-crisis-improving-mobile-patients-journey/ http://www.yext.com/blog/2016/05/new-white-paper-healthcare-location-data-crisis-improving-mobile-patients-journey/#comments Tue, 10 May 2016 20:49:10 +0000 http://www.yext.com/blog/?p=5166 Today Yext released a new whitepaper, "Healthcare's Location Data Crisis: Improving the Mobile Patient's Journey," to help healthcare organizations better understand the state of their industry's mobile search ecosystem, and why efficient location data management is more critical than ever.

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When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands. Why? An analysis of over 1,800 physicians and healthcare facilities (across over 15,000 online listings) found these troubling statistics:

  • 68% of listings had a name-related error
  • 29% of healthcare facilities lacked accurate phone numbers
  • 48% of facilities’ listings contained basic address errors that misdirected patients
  • 32% lacked an online, local listing – that’s 3.6x greater than the unlisted average (8.68%) of other businesses!

This is made even more serious when you consider that in the healthcare industry, there is no room for error. Minutes can mean the difference between life and death, yet nearly a third of all facilities and practitioners lack any local listings, and close to half of the healthcare listings that do exist have significant inaccuracies.

While the healthcare industry in general has a long way to go in correcting these issues, many healthcare providers have begun to recognize the critical importance of location data management, and are making major investments in comprehensive technology solutions. One such provider is Steward Health, the second largest healthcare system in New England, which uses Yext’s platform to ensure accurate, up-to-date, and complete location data in order to improve the patient experience and limit the risk of inaccurate or missing information in a patient’s moment of need.

“It’s imperative that we get our facility and physician data right everywhere,” said Brian Carty, Steward Health Care CMO. “Mobile patients often engage with us through search first, and they need to find us easily, no matter what device they are using. Steward Health Care prides itself on attracting top physicians, and by ensuring their listings are accurate across all channels, we help them provide our patients with the best possible care.”

Today Yext released a new whitepaper, “Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey,” to help healthcare organizations better understand the state of their industry’s mobile search ecosystem, and why efficient location data management is more critical than ever.

The whitepaper details everything your organization needs to know to address the crisis head-on, including:

  • How the evolving patient journey necessitates the provision of accurate location data
  • What constitutes location data
  • How your organization can turn its location data crisis into opportunity to improve the patient experience and physician relations
  • Yext for Healthcare, our recent industry-specific enhancements to our platform that help health systems of all sizes solve their location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines.

Click here to download the whitepaper today!

The post New White Paper: Healthcare’s Location Data Crisis and Improving the Mobile Patient’s Journey appeared first on The Yext Blog.

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