The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Wed, 24 Aug 2016 17:47:28 +0000 en-US hourly 1 Yext Redbutton 1.3 Harness Unbranded Searches With Category Pages http://www.yext.com/blog/2016/08/harness-unbranded-searches-category-pages/ http://www.yext.com/blog/2016/08/harness-unbranded-searches-category-pages/#comments Wed, 24 Aug 2016 17:47:28 +0000 http://www.yext.com/blog/?p=5734 Are you making the most of Category Pages? As part of Yext’s Pages product, Category Pages help businesses rank for terms associated not only with what kind of business they are, but also with what kinds of products and services they offer. It goes without saying that you want your locations to rank for business-identifying […]

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Are you making the most of Category Pages? As part of Yext’s Pages product, Category Pages help businesses rank for terms associated not only with what kind of business they are, but also with what kinds of products and services they offer.

It goes without saying that you want your locations to rank for business-identifying terms. If you manage a department store, you’ll do everything in your power to make sure your brand’s local pages show up whenever someone performs a local search for “department store.” No-brainer. But you also want your brand to win out against nearby competitors when customers search for “bedroom storage” or “appliance repairs.” And achieving this poses a bigger challenge, particularly when competitors for these terms might be single-line stores or specialty repair shops — businesses which you might not typically consider your competition in SEO.

With Yext Category Pages, that challenge becomes a lot easier to tackle. Building specific pages for each category of products or services you offer is a proven method from eCommerce that we have applied to local SEO. This enables you to create up to three Category Pages for each of your location pages, so they’ll rank for more unbranded searches and help your locations compete in more specific searches.

“The ability to categorize local pages based on offerings is useful for any business, but it’s particularly important for brands with multiple product lines, like department stores and financial services companies,” says Andrew Shotland, founder of Local SEO Guide. “Mobile customers are more likely to perform unbranded ‘near-me’ searches, and often those searches are based on a product or service they need, rather than on type of business. With Category Pages, Yext is helping businesses with complex offerings generate high-intent search traffic from consumers using those terms.”

For more information about Category Pages, contact your account manager today.

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Hotfrog Joins the PowerListings Network http://www.yext.com/blog/2016/08/hotfrog-joins-powerlistings-network/ http://www.yext.com/blog/2016/08/hotfrog-joins-powerlistings-network/#comments Mon, 22 Aug 2016 19:38:21 +0000 http://www.yext.com/blog/?p=5727 The PowerListings® Network just got even better. Whether you’re a brand or a business owner, you know that consistency across the web matters. So to help you reach as many of your customers as possible, we’re continually working to increase the reach of our publisher network. Today, we’re excited to introduce the latest addition to […]

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The PowerListings® Network just got even better.

Whether you’re a brand or a business owner, you know that consistency across the web matters. So to help you reach as many of your customers as possible, we’re continually working to increase the reach of our publisher network. Today, we’re excited to introduce the latest addition to the PowerListings Network—web directory Hotfrog.

Hotfrog has over 1,600,000 active users per month. The publisher offers listed businesses the opportunity to tell users exactly what sets their products and services apart from the competition, helping those brands get their unique personalities in front of people searching online—in 38 different countries.

Our new integration with Hotfrog will not only improve your uniformity across location services, it will help you expand your reach and increase your level of control across the web. And Hotfrog supports duplicate suppression, which means any duplicate listings will be suppressed correctly and definitively, so customers only see your authoritative location data. By taking advantage of this update to the PowerListings Network, you’ll further optimize your business and ensure that you get found more often.

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Webinar Recap: The Yext Guide To Holiday Prep http://www.yext.com/blog/2016/08/webinar-recap-yext-guide-holiday-prep/ http://www.yext.com/blog/2016/08/webinar-recap-yext-guide-holiday-prep/#comments Tue, 16 Aug 2016 16:40:38 +0000 http://www.yext.com/blog/?p=5719 It may be hot outside, but the holiday season will be here before you know it. Is your business ready to turn local searches into holiday sales? For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to […]

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It may be hot outside, but the holiday season will be here before you know it. Is your business ready to turn local searches into holiday sales? For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get it right —  and that means planning ahead.

We recently hosted a webinar, highlighting tips and tricks for brands to reach more consumers during the holiday season. During the webinar, guests learned:

  • About 2015 consumer search trends and how they affected last year’s holiday season
  • About top holiday trends to watch in 2016
  • How to make location data stand out and cater to omnichannel shoppers
  • How to respond to customer reviews and target last-minute shoppers
  • Tips and best practices for utilizing Yext’s Location Cloud this holiday season

Watch the full webinar now to make the most of the upcoming holiday season, and become even more of an expert with The Yext Guide to Holiday Prep.

Yext Guide to Holiday Prep from Yext on Vimeo.

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Webinar Recap: The Yext Guide To Snapchat Geofilters http://www.yext.com/blog/2016/08/webinar-recap-yext-guide-snapchat-geofilters/ http://www.yext.com/blog/2016/08/webinar-recap-yext-guide-snapchat-geofilters/#comments Tue, 09 Aug 2016 20:03:10 +0000 http://www.yext.com/blog/?p=5713 Thanks to our new Snapchat feature, brands can now set up Snapchat Geofilter campaigns utilizing the location data stored in the Yext Location Cloud. This exciting feature ensures your Geofilters reach the locations — and customers — you intend. Last week, we hosted a webinar on the recent Snapchat phenomenon, featuring Yext’s own Director of Product Marketing, […]

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Thanks to our new Snapchat feature, brands can now set up Snapchat Geofilter campaigns utilizing the location data stored in the Yext Location Cloud. This exciting feature ensures your Geofilters reach the locations — and customers — you intend.

Last week, we hosted a webinar on the recent Snapchat phenomenon, featuring Yext’s own Director of Product Marketing, Erin Jaeger, and Director of Marketing, Liz Walton.

During the webinar, guests learned:

  • How Snapchat Geofilters work
  • How to design an effective and engaging Snapchat Geofilter
  • Best practices for brands with one location or many locations
  • Key concepts to help brands unlock the next level of Snapchat engagement
  • How the Yext Location Cloud makes initiating Snapchat Geofilter campaigns easier than ever

Whether you’re already experienced with Geofilters, or are just getting started with Snapchat, our recent webinar will set you on the path to Snapchat success. Watch the full webinar now to learn more about setting up Snapchat Geofilter campaigns, and become even more of an expert with The Yext Guide to Snapchat Geofilters.

Yext Guide to Snapchat Geofilters Webinar from Yext on Vimeo.

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Yext Announces LocationWorld 2016 http://www.yext.com/blog/2016/07/yext-announces-locationworld-2016/ http://www.yext.com/blog/2016/07/yext-announces-locationworld-2016/#comments Wed, 27 Jul 2016 16:14:26 +0000 http://www.yext.com/blog/?p=5705 Yext, the global location data management leader, today announced it will host LocationWorld 2016 at The Conrad New York on November 2-3, 2016. The inaugural conference will bring together the brightest minds in marketing and technology to discuss the power of location in business, marketing, and life. Speakers will include industry experts on Google, Facebook, […]

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Yext, the global location data management leader, today announced it will host LocationWorld 2016 at The Conrad New York on November 2-3, 2016. The inaugural conference will bring together the brightest minds in marketing and technology to discuss the power of location in business, marketing, and life. Speakers will include industry experts on Google, Facebook, Snapchat, Apple Maps, Bing, Instagram, Pokémon Go, Uber, Yahoo, Yelp, Yext, and more.

“We have entered a new age of exploration — one in which the rising expectations of mobile customers have dramatically increased the importance of location data to consumers and businesses alike,” stated Jeffrey K. Rohrs, Yext’s CMO. “LocationWorld will help attendees navigate the new world of location-based marketing, customer service, and engagement in ways that generate positive business results. We simply could not be more excited to bring this first-of-its-kind event to such an amazing location in the heart of New York City.”

LocationWorld will kick-off on Wednesday, November 2nd with a keynote from the ultimate explorers — NASA astronauts and twin brothers, Captains Mark and Scott Kelly. The first day will also feature Jeff Glueck (CEO of Foursquare), Diphanshu Sharma (CEO of xAd), and Howard Lerman (CEO of Yext) in their first-ever, on-stage conversation about the past, present, and future of location-based marketing and technology. After a full day of keynotes and breakouts on Thursday, November 3rd, LocationWorld will wrap with a private concert at the iconic Highline Ballroom.

Early bird pricing for LocationWorld 2016 runs through September 6th, and tickets are reserved for Yext customers, partners, and invited guests only. Sponsors include Geofeedia, SearchMetrics, Simplifi, and xAd. For more information and to purchase tickets, please visit www.location.world.

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Healthcare How-To: Talking To Your Doctors About Their Listings http://www.yext.com/blog/2016/07/healthcare-talking-doctors-listings/ http://www.yext.com/blog/2016/07/healthcare-talking-doctors-listings/#comments Mon, 25 Jul 2016 18:11:11 +0000 http://www.yext.com/blog/?p=5676 Healthcare is an industry where minutes can mean the difference between life and death. With so much at stake, it’s extremely important that facilities be easy to find, and that doctors be easy to contact. But in reality, close to half of all online local listings for healthcare systems have significant inaccuracies — leaving the […]

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Healthcare is an industry where minutes can mean the difference between life and death. With so much at stake, it’s extremely important that facilities be easy to find, and that doctors be easy to contact. But in reality, close to half of all online local listings for healthcare systems have significant inaccuracies — leaving the quality of the patient experience compromised well before a patient ever reaches a facility’s doors.

At Yext, we understand the unique challenges facing the healthcare industry. Our new Healthcare How-To blog series will help you navigate through your complex location data issues, and address your pain points at the source. Each installation will offer you quick opportunities to make improvements to your internal systems. We know it’s hard. And we’re here to help.

To start, we’ll walk you through one of the most common questions healthcare marketers ask us:

A doctor in my health system has a question about his/her local listing…What do I do?

If a physician or healthcare provider in your system has discovered an issue with the way his or her  location data appears online (“that’s not how you spell my name!” or “that’s not my phone number!”) you’ve likely heard about it.

Suddenly, you have a stressful situation on your hands. It’s embarrassing for you, frustrating for your doctor, and potentially dangerous for your patients. In a moment like this, your mind begins to reel with questions:

  • Where does this information live?

  • How do I fix this information once I find it?

  • Is this the only one like this, or are there more out there?

  • Do I even have time to figure this out?!!

Fret no more! Here are the steps you can take to fix this data:

1. Appoint one person in your organization to own this project.
This will make it easier from a process standpoint.

2. Identify where you currently house this physician data — and who manages it now.
Is the data in an internal CRM system? On an Excel spreadsheet? In a combination of locations? Somewhere else entirely? Find out who manages the data (could be marketing, IT, or even the physician directly). Once you locate where the data is housed, evaluate it. Is it correct? If it’s not correct, determine if it needs immediate attention.

3. Fix your data on Google first.
77% of people start their health journey with a search (usually on Google). So we recommend that you start by correcting the physician listing on Google. If you haven’t manually claimed the listing on Google My Business already, do that first. Once Google is up to date, you can then move your focus to those other sites/publishers, if you have the time.

4. Begin the listings claiming process on the other search engines and sites.
Bing and Yahoo shouldn’t be overlooked as search engines. Lots of patients use them, and you want to make sure your physician location data is correct and consistent everywhere. Once those are in order, move on to Apple Maps and Facebook. Then devote your focus to healthcare directories like Healthgrades, Vitals, Doximity and WebMD, to name a few.

5. Communicate to the physician that you made the change(s) to his/her listing.
Google (and other publishers) doesn’t give timeframes when an update happens, so you will have to communicate this to the physician and have him/her wait it out.

You may need to revisit these steps as different issues with different doctors arise. But with these steps in place, you’ll be able to quickly rise to each new doctor’s request, and answer their questions with confidence.

About Yext For Healthcare
Yext For Healthcare offers the ability to manage location and physician data across our PowerListings® network of maps, apps, social networks and search engines — including Google and Apple Maps — that patients use to find providers in critical moments of need. Visit Yext For Healthcare to learn more.

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Free Webinar: The Yext Guide To Holiday Prep http://www.yext.com/blog/2016/07/free-webinar-yext-guide-holiday/ http://www.yext.com/blog/2016/07/free-webinar-yext-guide-holiday/#comments Tue, 19 Jul 2016 18:40:11 +0000 http://www.yext.com/blog/?p=5659 Outside, it’s hot, hazy, and humid. It’s hard to believe we’re only four and half months away from Black Friday and the holiday shopping season. For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get […]

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Outside, it’s hot, hazy, and humid. It’s hard to believe we’re only four and half months away from Black Friday and the holiday shopping season.

For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get it right — and that means planning ahead. But planning ahead is only effective if those plans match up with actual consumer behavior.

During the 2015 holiday season, Yext tracked mobile and desktop searches across our publisher network for our customer locations. We learned how holiday shoppers are searching on mobile, and distilled those findings into some tips to guide you through your 2016 holiday planning.

Join us for a webinar on Thursday, July 28 at 1pm ET, featuring Account Directors Alexa Wagman and Joe Wiese, as well as Yext Data Strategist Zahid Zakaria, as they break down tips and tricks to kick off your 2016 holiday planning. Register now to discover:

  • What you can learn from 2015 holiday mobile search traffic

  • Top holiday trends to watch in 2016

  • How to be a Yext holiday power user: tips and best practices

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Snapchat Geofilters Made Easy http://www.yext.com/blog/2016/07/snapchat-geofilters-made-easy/ http://www.yext.com/blog/2016/07/snapchat-geofilters-made-easy/#comments Thu, 14 Jul 2016 14:51:01 +0000 http://www.yext.com/blog/?p=5619 It’s no secret that Snapchat is the hottest new social platform. Snapchat users share over 400 million Snaps a day with 10 billion snap video views daily. While the Snaps may be fleeting, Snapchat Geofilters can be an extremely effective way to engage with your customers. But setting up successful Geofilter campaigns in Snapchat requires […]

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It’s no secret that Snapchat is the hottest new social platform. Snapchat users share over 400 million Snaps a day with 10 billion snap video views daily. While the Snaps may be fleeting, Snapchat Geofilters can be an extremely effective way to engage with your customers. But setting up successful Geofilter campaigns in Snapchat requires very precise location data.

At Yext we’re always looking for new ways for you to leverage the power of your locations. So starting today, brands can use the location data stored in the Yext Location Cloud to set up Snapchat Geofilter campaigns. Our new Snapchat feature ensures your Geofilters are reaching the locations – and customers – you intend.

How Snapchat Geofilters Work

Snapchat filters are overlays that you can place on top of Snapchat photos. Some of those filters – Geofilters – are associated with specific locations, so you’ll see more appear as you move around in different areas. Brands can create custom Geofilters that will appear in specific locations for certain periods of time to engage customers.

And brands are already seeing success with Snapchat Geofilters. In fact, Mary Meeker highlighted a success story from KFC in her most recent Internet Trends report. In the UK, KFC’s geofilter was used more than 200,000 times, reaching 9 million people. It drove a 23% lift in visitation within 7 days of seeing the geofilter.

Snapchat KFC 1   Snapchat KFC 2

To set up a Geofilter campaign, Snapchat requires precise location data in a specific format. Using a Location Cloud makes maintaining and syncing this type of data simple.

SnapchatWhitepaperBookCover_V2Get Started with Snapchat Geofilters Today

Whether you’re already experienced with Geofilters, or are just getting started with Snapchat, download our new report and become an expert with The Yext Guide to Snapchat Geofilters.

Inspired to start using your location data for Snapchat Geofilter campaigns? Reach out to your Yext Account Manager and learn how to get started.

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Expert Panelists Discuss The Power of Location at Yext’s Location Lounge http://www.yext.com/blog/2016/07/expert-panelists-discuss-power-location-yexts-location-lounge/ http://www.yext.com/blog/2016/07/expert-panelists-discuss-power-location-yexts-location-lounge/#comments Fri, 08 Jul 2016 16:19:21 +0000 http://www.yext.com/blog/?p=5604 The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing […]

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The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing industry discussed the rise of location and how to amplify it to reach more consumers and ultimately drive more local foot traffic.

Moderated by our own EVP of Small Business and Partner, Jonathan Cherins, we welcomed mobile, marketing, and location experts, Michael King, Manager Director at iPullRank, David Minchala, Senior Manager of Acquisition Innovation at Yodle, Jena Kovacevic, Account Director at Amp Agency, and Jamie Adams, CRO of Scorpion.

They discussed new opportunities for marketers to grow their customer base and increase their clients’ sales through location-based initiatives and technologies.

Location Lounge PanelistsAMP Agency’s Jena Kovacevic, iPullRank’s Michael King, Yodle’s David
Minchala, and Scorpion’s Jamie Adams joined us as expert panelists.

Location Lounge HowardOur CEO Howard warmed up the crowd with a presentation on location
and how it affects today’s search ecosystem.

Location Lounge 3EVP of Small Business and Partner, Jonathan Cherins, moderated the panel
and asked pointed questions about the link between location data and offline sales.

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Yext on Tour Recap: Atlanta and Los Angeles http://www.yext.com/blog/2016/07/yext-tour-recap-atlanta-los-angeles/ http://www.yext.com/blog/2016/07/yext-tour-recap-atlanta-los-angeles/#comments Thu, 07 Jul 2016 19:51:03 +0000 http://www.yext.com/blog/?p=5562 From smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month. These half-day events were filled with […]

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PlanOmaticFrom smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month.

These half-day events were filled with insights, networking, and conversation — all designed to help guests harness the full power of location for their business. At each event, we spoke with marketers about the evolution of location and how they can embed location data into their marketing efforts to serve consumers at their moments of intent. Along with Yext staff, we welcomed an array of marketing and location experts who discussed the future of location and how marketers can leverage Yext in moments that matter.

Yext on Tour: Atlanta

PlanOmaticOur CEO Howard shares how location has evolved in today’s mobile age
with guests in Atlanta.

PlanOmaticYext’s Wendi Sturgis & Huddle House CMO, Alison Delaney, discuss how the
casual breakfast chain leverages location technology to reach hungry customers.

PlanOmaticLocal SEO Guide’s Andrew Shotland shares how multi-location businesses
can get the most out of Google, Apple Maps, and more.

Christian Panel ATLEVP of Strategic Partnerships, Christian Ward, discusses the intersection of
location, search, mobile and social with The Home Depot’s SEO and Strategy Manager,
Erin Everhart, DealerOn’s Director of Search, Greg Gifford, and SunTrust Bank’s
SEO and Product Development Manager, Sadiq Punjani.
 

PlanOmaticWe brought New York treats to Atlanta. Guests noshed on Yext-branded
cookies from Momofuku’s Milk Bar.

PlanOmaticOne of our ‘eXperts’ chats with guests about Yext’s
Location Management Platform.


Yext on Tour: Los Angeles

Howard_Good_LA
Our CEO Howard discusses how location data is now embedded into
every state of the customer journey.

Jeff_Good_LAYext CMO, Jeff Rohrs, shares how today’s mobile marketers can use
location to their advantage.

Erin_LAErin Jaeger, Yext’s Director of Product Marketing, discusses powerful ways
marketers can leverage Yext to support efforts like rebrands, mergers and
acquisitions, holiday promotions, and more.

Wendi_Steve_LAYext’s Chief Customer Officer, Wendi Sturgis, sits down with iProspect’s
Head of Owned Media, Steve Beatty for a location one-on-one.

John Gagnon_LABing’s John Gagnon shares insights on how voice search will impact
local search results.

Cherins_LAYext’s EVP of Small Business and Partner, Jonathan Cherins, leads a
discussion on location and search with the founder of Search Engine Journal,
Loren Baker, Pacific Dental Services’ Director of Digital Marketing, Xavier Dao,
and Bruce Clay’s VP of Search Operations, Duane Forrester.


And our guests had a great time, too!
Check out #yextontour on Twitter for even more highlights and tweets from those who attended.

We’re excited to get back on the road soon and help even more marketers go places! Stay tuned for more announcements on when we’ll be coming to a city near you.

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