The Yext Blog http://www.yext.com/blog Integrated GeoMarketing Cloud Fri, 15 May 2015 18:52:51 +0000 en-US hourly 1 Yext Redbutton 1.3 Yext Adds Ireland’s Leading Directory Site goldenpages.ie to PowerListings Global Network http://www.yext.com/blog/2015/05/yext-adds-irelands-leading-directory-site-goldenpages-ie-powerlistings-global-network/ http://www.yext.com/blog/2015/05/yext-adds-irelands-leading-directory-site-goldenpages-ie-powerlistings-global-network/#comments Tue, 12 May 2015 14:06:14 +0000 http://www.yext.com/blog/?p=4010 Today Yext announced the introduction of goldenpages.ie, Ireland’s leading directory site, to PowerListings Global, as well as the expansion of the network in 7 additional countries. Powered by FCR Media, goldenpages.ie is Ireland’s most prominent listing directory across three platforms – print, online, and mobile. The online platform receives over 1.1 million monthly visits, with […]

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Today Yext announced the introduction of goldenpages.ie, Ireland’s leading directory site, to PowerListings Global, as well as the expansion of the network in 7 additional countries.

Powered by FCR Media, goldenpages.ie is Ireland’s most prominent listing directory across three platforms – print, online, and mobile. The online platform receives over 1.1 million monthly visits, with 78% of the Irish population using goldenpages.ie on an annual basis.*  Yext’s integration of the popular site into its network gives Irish businesses a direct line to the local customers they want to reach.

The additional publisher expansions to the network include AirYell, Avantar, Branchenbuch Deutschland, credibility.com, iBegin, ShowMeLocal, White & Yellow Pages, and Voradius.

“Adding a hugely popular directory site like goldenpages.ie to Yext’s roster underscores our commitment to providing our customers with the strongest global digital presence management solution,” said Howard Lerman, Yext CEO and Co-Founder. “We’re excited to have made such significant progress in our international expansion and have no intentions of slowing down.”

“At FCR Media, we are committed to providing our advertisers with the best online solutions on the market to fulfill our mission of ‘Facilitating Commerce and Relationships.’ Becoming Yext’s exclusive Irish Partner under the SnapSync.ie brand allows us to further enhance the digital marketing services we offer Irish businesses,” said Cathal Dempsey, FCR Media Ireland Managing Director.

Yext powers fresh location data in maps for over 400,000 business locations around the world. With Yext, marketers can manage their digital presence across 99 leading local search and mapping apps, now including:

United States

US

Australia

5_12 Launch Australia

Canada

Canada

Germany

BD Germany

Ireland

Netherlands

Voradius

New Zealand

Canada

UK

Canada

Click here for the full press release.

*Source: FCR Media, 2014

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SmartProfile: Eric Rohrback, HubShout http://www.yext.com/blog/2015/05/smartprofile-eric-rohrback-hubshout/ http://www.yext.com/blog/2015/05/smartprofile-eric-rohrback-hubshout/#comments Fri, 08 May 2015 17:05:16 +0000 http://www.yext.com/blog/?p=3989 We recently sat down with Eric Rohrback, the team lead for SEO and PPC at HubShout, to talk about what’s next in local and mobile, and how he finds ways to make his clients the priority. Tell us a bit about HubShout — how did you start? What inspired you to strike out on your […]

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We recently sat down with Eric Rohrback, the team lead for SEO and PPC at HubShout, to talk about what’s next in local and mobile, and how he finds ways to make his clients the priority.

Tell us a bit about HubShout — how did you start? What inspired you to strike out on your own? Who founded the business?

HubShout is a SEO Reseller service where agencies of all sizes outsource SEO, Pay Per Click, and Social Media needs to us while keeping it all within the United States. Our company was founded by Chad Hill and Adam Stetzer back in 2008 after building a reporting software to measure the effectiveness of marketing campaigns. We now help manage campaigns for hundreds of reseller partners using this powerful software. We have teams of analysts, content writers, web developers, and account managers to help make campaigns successful.

We have two locations in the US. One in Rochester, NY and one in Falls Church, VA.

 Tell us a bit about yourself.

I’m the team lead for both SEO and PPC teams here at HubShout. I started out at the company working as a paid search analyst (PPC team), but always had a strong love of local search and helping small businesses. In the time that I’m not spending helping clients, I’m active in all kinds of sports.

How does Yext fit into your product/service offering? How does it help you do your job better?

Simply put, Yext takes the hassle out of manual citation building. The great integrations they have with the directories to allow menus, additional photos, and other great enhancements are more than you can ever get with free listings and at a better price than doing each one individually. Having our team work from one dashboard to update 60+ sites saves us time that can be better spent helping our customers. We have a large amount of local businesses/main street businesses that we work for, so having a strong and complete local profile on all the major sites is a huge thing. Yext was one of the better product offering enhancements we’ve made.

What does Yext make it possible to do that you wouldn’t have time for otherwise?

Our team has more time for onsite optimization, Google My Business optimization, and providing a higher level of customer service. If we stopped using Yext, then we’d need to spend more time building citations manually which would create a situation of diminishing returns for us. The more time we can spend helping customers and less time we spend manually building tedious citations on directories is better for everyone; both the customer and our team.

 Where do you see Local Search headed in the next 1 to 2 years?

It’s already been going there, but more focus on mobile use. More and more the “centroid” of the search is moving away from desktops which have a static location, and more towards mobile search and the roaming user. Businesses need to have complete and engaging profiles on all the mapping programs, and all the relevant directories otherwise they could miss important traffic.

Businesses also need mobile-friendly websites to make sure users who find them on their phones can actually convert. If people can’t find you on their phones, or they can’t use your website on their phone then you’re going to lose them to a competitor.

What are the top 5 mobile apps you use on a day-to-day basis?

·    Inbox – Google’s new Gmail app

·    MindBody Connect – I use this to sign up for CrossFit classes

·    Evernote – Helps organize life :)

·    Twitter App

·    QuizUp/Trivia Crack (can’t decide which one should take the last spot) – It’s fun to compete against other people in trivia (especially friends).

 

Eric Rohrback Headshot

Check out HubShout’s website or follow Eric on twitter to learn more about what his company is doing in the local search space:

http://hubshout.com

@ericrohrback

 

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Business Insider’s Nicholas Carlson Speaks at Yext Book Club http://www.yext.com/blog/2015/05/nicholas-carlson-yext-book-club/ http://www.yext.com/blog/2015/05/nicholas-carlson-yext-book-club/#comments Wed, 06 May 2015 22:42:03 +0000 http://www.yext.com/blog/?p=3982 Business Insider's Nicholas Carlson stops by Yext's Book Club to discuss his new book, "Marissa Mayer and the Fight to Save Yahoo!"

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Yesterday the Yext Book Club featured a very special guest speaker: Nicholas Carlson, Business Insider’s Chief Correspondent and author of the recently released book, “Marissa Mayer and the Fight to Save Yahoo!”, which tells the inside story of Yahoo!’s decline, Marissa’s controversial career at Google, and her fight to save an Internet icon.

 Nick and Arvin NO isalyn

Nich provided the book club with an illuminating look into what drove him to write the book about Marissa’s two-year stint as President and CEO of Yahoo!, his candid take on the reasons behind and impact of both Marissa’s accomplishments and failures, and his predictions for the company’s fate.

The rest of the evening was spent with Nicholas fielding questions from Yexters about the book’s content and the work that went into getting it published. When asked about his inspirations for the book’s narrative style, he cited ‘DisneyWar’ by James Stewart and ‘Barbarians in the Gate’ by Bryan Burroughs as two major influences. One Yexter asked what other major tech executive he’d be interested in writing about, to which he responded readily with Larry Page, CEO and Co-Founder of Google. And, little known fact, Nich named his book after J.K. Rowling’s titles, because Marissa Mayer and her various “adventures” at Yahoo! would be the defining draw for readers.

Nich Carlson and Arvin with crowd

In addition to questions about the book, the audience asked more general questions about his background, how tech became his career focus, and his thoughts on the evolving state of journalism in today’s digital media environment. He wrapped up the visit by signing copies of his book for Yext Book Club members with a purple pen, appropriately.

Thanks again to Nich for stopping by Yext and offering a fascinating inside look into his new book!

 

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The Unique Challenge of Bad Data For Food Services Brands http://www.yext.com/blog/2015/04/unique-challenge-bad-data-food-services-brands/ http://www.yext.com/blog/2015/04/unique-challenge-bad-data-food-services-brands/#comments Mon, 27 Apr 2015 11:55:00 +0000 http://www.yext.com/blog/?p=3969 Having incorrect information on online listings is bad for any business, but it's particularly damaging for brands in the food services industry. A recent Yext survey found how customers respond to incorrect information and how that can affect your business in the long run.

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It’s no secret that having incorrect information on online listings is bad for business, but it might surprise some to learn that having bad data is particularly damaging for brands in the food services industry. According to a recent Yext survey, consumer reliance upon online information and social media feedback when choosing a restaurant surpasses that of any other local business category, with 87% of consumers reporting searching for a restaurant online in the past year. Retail was a distant second at 66%.

And not only is the category the most highly searched, it’s also highly competitive – 65% of consumers claimed to consider 3 or more restaurants when deciding where to dine, while only 7% of respondents reported considering only one option. With so many consumers conducting unbranded searches to satisfy their food cravings, encountering bad data during a search can easily mean the difference between a sale for your business, or a sale for your biggest competitor.

Options Considered

This issue doesn’t just affect sales in the immediate future, it can also have a long-term effect. When asked how they would respond if information about a restaurant turned out to be incorrect, 40% of consumers stated that they would “be less likely to recommend to a friend.” And this issue is all too common: an overwhelming 82% of consumers surveyed by Yext have encountered incorrect information when searching for a restaurant online.

With so many different sites, maps , and apps storing business data, it’s no wonder that consumers are constantly encountering outdated information. The only way for a food service brand to rectify this issue is to take complete control of their listing information at the source. And this not only corrects information, it also allows food service brands to leverage their digital presence more strategically to promote new menu items and special deals, for example.

To learn more about how bad data and weak digital presence negatively impact businesses in the food services industry and how Yext’s products can help, download our Food Services whitepaper
here.

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Protecting Against Future Algorithm Changes http://www.yext.com/blog/2015/04/protecting-future-algorithm-changes/ http://www.yext.com/blog/2015/04/protecting-future-algorithm-changes/#comments Thu, 23 Apr 2015 11:52:45 +0000 http://www.yext.com/blog/?p=3967 "Mobilegeddon" has left thousands of companies scrambling to adjust their sites for Google’s new mobile-friendly algorithm. Fortunately Yext is always ahead of the curve, anticipating major shifts like this. Find out how Yext's products future-proof businesses' digital presence against algorithm changes.

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“Mobilegeddon” has come and Google reported that there are 4.7% more mobile-friendly sites than before. That’s a very good thing for mobile users, but it means that thousands of people and companies were left scrambling after the announcement to update their technology. With over half of search conducted on mobile these days, it’s no surprise that Google has taken this step, which is why Yext has been preparing for this update for more than a year.

Yext Pages have always been built according to the latest mobile and SEO best practices. We create unique web and mobile location pages and campaign landing pages that are responsive and adaptive across multiple screen sizes, ensuring our customers’ digital presence is optimized for mobile, tablet, and desktop searchers alike. And because we control the backend technology, we are constantly making changes and updates to ensure that the tech continues to be on the bleeding edge.

We’re always looking ahead. We are listening to what Google and industry experts are saying about SEO and building features that adhere to best practices for search, so our customers are always protected against algorithm changes like “Mobilegeddon.”

For more information about how using Yext can help your business prepare for this rapidly evolving mobile search market, check out our website.

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Yext Survey Finds that Food Services is Most Competitive Category in Local Search http://www.yext.com/blog/2015/04/yext-survey-finds-food-services-competitive-category-local-search/ http://www.yext.com/blog/2015/04/yext-survey-finds-food-services-competitive-category-local-search/#comments Thu, 16 Apr 2015 11:47:32 +0000 http://www.yext.com/blog/?p=3965 Yext conducted an online survey of 103 consumers to gauge how they make decisions about where to go to eat, and what that means for restaurants trying to get found online.

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Hungry customers are constantly searching online and on mobile to find the nearby restaurant that will satisfy their in-the-moment cravings. For food service businesses, this means they need to be easily discoverable online so customers choose them over the competition. And that doesn’t just mean strong .com, but also effectively managing the information for each of its locations everywhere it appears online.

But in today’s mobile-dominated market people are searching more places than ever, so it’s harder for businesses to manage all of their location information across different sites, maps, and apps. Given the competitive nature of the industry and the importance of word of mouth referrals and online reviews, restaurants can’t afford to jeopardize their business with bad customer experiences resulting from bad data – so it’s crucial for food services businesses to invest in a complete, accurate and up-to-date digital presence.

To find out just how crucial digital presence management is for food service businesses, Yext conducted an online survey of 103 consumers in March 2015 to gauge how and why they make the decisions they do about where to eat. And the results were clear.

The most significant finding showed that people search online for food services considerably more than any other business category – almost 90% reported searching online for a restaurant in the past year; retail was a distant second with 66%.

Within the restaurant category, local search is extremely competitive because customers consider so many options. 56% of consumers surveyed by Yext reported considering “3-4 options” when deciding where to dine, and an additional 9% consider “5 or more.” Only 7% of respondents reported considering only one option.

And the information they find online has a large impact on their decision. 84% of respondents said that when deciding between restaurants, the amount of information online has “some” or “significant” influence on leading them to a restaurant destination.

The high frequency of consumer search, the intensity of competition between restaurants, and the significant influence online information has on the consumer choice of restaurant destination means food service brands can’t afford to ignore the effect that a strong digital presence has on getting customers through their front door.

For more information on the results of this survey and a detailed break-down of how food service businesses can adjust their digital marketing tactics accordingly, download the full whitepaper here.

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Yext Launches Bing Globally, Expands Network into France http://www.yext.com/blog/2015/04/yext-launches-bing-globally-expands-network-france/ http://www.yext.com/blog/2015/04/yext-launches-bing-globally-expands-network-france/#comments Tue, 07 Apr 2015 14:02:13 +0000 http://www.yext.com/blog/?p=3929 Yext today announced the launch of Bing Global, the expansion of the PowerListings network into France, and the growth of existing networks in Canada, Switzerland, and the Netherlands with the addition of 6 new publishers.

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Yext today announced the launch of Bing Global, the expansion of the PowerListings network into France, and the growth of existing networks in Canada, Switzerland, and the Netherlands with the addition of 6 new publishers.

Yext has published US business location information on Bing since May 2013, and with this global partnership Yext will support Bing’s business listing data in 18 countries worldwide, including the U.K., Canada, Germany, Australia, Austria, Brazil, China, Guam, Hong Kong, India, Italy, Mexico, Puerto Rico, Spain, Switzerland, Taiwan, and the US Virgin Islands.

Yext has also grown its partnership with MapQuest, adding support in Canada. And Yext extended its support for Pages24 in Switzerland and France, which officially marks Yext’s entrance into the country.

Additionally Yext added 4 new local publisher sites in the Netherlands, including Openingstijden.nl, De Telefoongids, Vinden.nl, and Zoeken.nl, greatly enhancing Yext’s presence in the country.

“Bing is one of the most popular search engines in the US and around the globe,” said Howard Lerman, Yext Co-Founder & CEO. “The addition of Bing to the PowerListings Network strengthens our global offering and accelerates our market leadership in digital presence management.”

Yext puts fresh location data in maps for over 400,000 business locations around the world.  With Yext, marketers can manage their digital presence across 90+ leading local search and mapping apps, now including:

 Global (supports 18 countries)

Bing

Canada

MapQuest

France

Pages24_4_7

Netherlands

Netherlands 4_7

Switzerland

Pages24_4_7

Check out the full press release here.

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Yext and Dex Media Sign Agreement to Expand Small Business Digital Marketing Offerings http://www.yext.com/blog/2015/03/yext-dex-media-sign-agreement-expand-small-business-digital-marketing-offerings/ http://www.yext.com/blog/2015/03/yext-dex-media-sign-agreement-expand-small-business-digital-marketing-offerings/#comments Mon, 30 Mar 2015 17:30:58 +0000 http://www.yext.com/blog/?p=3875 Today Yext and Dex Media announced the expansion of their partnership to help small and medium-sized businesses enhance their online presence. Partners since 2010, Yext and Dex Media have a strong relationship that has resulted in the creation of unique and effective products that help small businesses across the country improve their digital presence for […]

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Dex Media logoToday Yext and Dex Media announced the expansion of their partnership to help small and medium-sized businesses enhance their online presence. Partners since 2010, Yext and Dex Media have a strong relationship that has resulted in the creation of unique and effective products that help small businesses across the country improve their digital presence for their store locations and reach new customers.

“We are proud to expand our partnership with Yext,” said Gordon Henry, Chief Marketing Officer of Dex Media. “Together we create marketing solutions used by tens of thousands of businesses to enhance their Internet presence and get more customers. Yext custom designed key elements just for us, working concurrently with our expert knowledge of each small and mid-sized business to create improved features addressing the needs of clients.”

“Dex Media is one of our largest and most innovative partners,” said Howard Lerman, Yext Co-Founder & CEO. “They’ve accelerated their digital transformation with presence management, uniquely positioning them to bring the most effective SaaS marketing automation solutions to small businesses.”

For the full press release, click here.

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Yext Named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing” http://www.yext.com/blog/2015/03/yext-named-gramercy-institute-20-most-valuable-partners-financial-marketing/ http://www.yext.com/blog/2015/03/yext-named-gramercy-institute-20-most-valuable-partners-financial-marketing/#comments Wed, 25 Mar 2015 21:05:36 +0000 http://www.yext.com/blog/?p=3862 We’re excited to share that Yext has been named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing”! We are proud to partner with some of the world’s leading financial services brands that are leveraging our technology as a core part of their digital marketing strategy. Looking forward to continuing […]

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Gramercy Institute LogoWe’re excited to share that Yext has been named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing”! We are proud to partner with some of the world’s leading financial services brands that are leveraging our technology as a core part of their digital marketing strategy. Looking forward to continuing these partnerships in the future!

For more details, check out the full press release.

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Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online http://www.yext.com/blog/2015/03/yext-survey-results-incorrect-business-information-online/ http://www.yext.com/blog/2015/03/yext-survey-results-incorrect-business-information-online/#comments Tue, 24 Mar 2015 20:37:44 +0000 http://www.yext.com/blog/?p=3852 Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.

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Our recently released whitepaper, “The Guide to Digital Presence Management,” explores the extreme fragmentation of today’s local search ecosystem, with business listing and mapping data scattered across a seemingly infinite number of digital sources. This causes major problems for both businesses, who are struggling to control all of this information, and the consumers searching for them, as they frequently encounter incorrect or outdated information online resulting in a negative customer experience.

To prove just how prevalent this issue really is, Yext conducted a survey of 100 digital marketing professionals aimed at evaluating their personal experiences encountering incorrect location information, as well as their own approach to managing their businesses’ digital presence strategy. The results clearly show that this fragmentation is a rampant issue that is deeply affecting the local search industry.

95% of respondents reported having found incorrect information about a business that they were searching for online, with 62% reporting that this had happened “many times.”

DPM Survey Results #1

Finding an effective solution to fixing missing, outdated, or incorrect information has been been incredibly challenging for marketers. Businesses often employ an array of disjointed solutions to try and achieve consistency, a strategy that presents obvious problems. Out of 100 survey respondents, a third reported using “4 or more” services to manage their local digital presence.

Compounding this challenge is the fact that most of the time marketers are managing the local digital presence for multiple locations. Solutions that are effective for a few locations quickly become unmanageable and impractical at scale, as the needs of a 3-location business are very different from one with 3000.  55% of respondents reported that they were managing the local digital presence for more than 5 locations, with 25% managing more than 20 locations.

DPM Survey Results #2

Yext’s survey results demonstrate just how frequently consumer searches are ending in incorrect or outdated information, and the (somewhat ironically) disjointed approach marketers are taking to try and achieve consistency. In order to stand a chance against this ever-increasing fragmentation of data, marketers need to take a unified approach to their digital presence management. A single, integrated platform with automation for key, repeatable functions minimizes human error and allows a marketer to be more nimble, more efficient, and more effective.

For more information and detailed survey results, download the full whitepaper here.

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