SEO's are going to start paying attention to Apple. Here's why: Apple has become a both a major local search platform and now with the launch of iOS 9 a major search engine. With Local Search, it's almost as if Apple assembled all of the building blocks in plain sight (Apple Maps, MapsConnect, iBeacons, ApplePay, Apple Watch, etc.) and they have coalesced over the past year into a source of local search traffic that can't be ignored.
With all of the recent changes in Local, 2016 looks to be a tumultuous year for Local SEO. In 2015, Google removed Google Plus from the Local mix as well as the ability to set your city and look at SERPs in different areas — both moves that impacted Local SEOs.
Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.
With the holiday shopping season in full swing, you may be too busy to think about 2016. But once the dust settles, it will be...