Beacons

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Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.

Mar 21, 2016
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2016 Predictions: No.14 – The Rubber Meets the Road on Personalization

2016 is when the rubber is going to meet the road on personalization and targeting based on user context. With so many brands riding the big data wave, so many marketing technology companies pushing personalization as simplified products that don’t require code, and users expecting and reacting to more tailored experiences, we’re going to finally see bigger adoption.

Dec 23, 2015
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2016 Predictions: No.13 – Vertical Directories & Beacons

2016 will be a year of change and a year of new technology adoption. Let's start with the changes. Over the past few years Google has made many changes that have tied organic and local rankings closer together and relying more on their traditional algorithm. This will have several implications for those trying to gain popularity in local search.

Dec 22, 2015
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BeaconMania 2015: Recap and Thank You

We wanted to send a heartfelt thank you to everyone who attended BeaconMania 2015, and look forward to seeing more of our local customers and industry partners at future Yext events across the country in 2016!

Nov 23, 2015
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Webinar Recap: Using Beacons to Close the Online-Offline Loop

Last week we teamed up with BIA/Kelsey to host a webinar called “Closing the Loop: Using Beacons to Connect Online and Offline Marketing,” aimed at exploring beacon technology and the revolutionary new online-to-offline opportunity it presents to digital marketers. For those who missed it, you can now watch the full webinar recording on our blog.

Nov 11, 2015