Three+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com...
Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.
Pep Boys Wins Retail TouchPoints’ Customer Engagement Award for Yext-Powered Instagram Monitoring Program
Retail TouchPoints announced that Pep Boys has received a Gold 2015 Customer Engagement Award for its innovative Instagram Monitoring program, which the Yext platform powers. Retail TouchPoints’ Customer Engagement Awards program recognizes retailers that are employing the most creative and unique strategies to deliver on the promise of customer-centricity.
Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.
Our recent whitepaper, “The Guide to Digital Presence Management,” explores the fragmentation of the local search market, the complex problems this creates for both business...