Executive Team

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Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.

Mar 21, 2016
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Yext Adds Salesforce Veteran Marc Ferrentino as EVP of Strategy

Yext today announced that it has added Marc Ferrentino, former Salesforce Chief Technical Architect, as its Executive Vice President of Strategy. Ferrentino is the third Salesforce veteran to join Yext's executive team in the past 18 months, following the hire of Steve Cakebread as CFO in late 2014 and Jeff Rohrs as CMO in 2015.

Feb 4, 2016