Yext released a new eBook, the Yext Guide to Google My Business, to help marketers understand how to leverage Yext's new Google integration to gain more control over their location data on the world's largest search engine and map provider. Download the eBook now to learn everything you need to know about the integration, what this means for the local search industry, and how you can get your business synced with Google today!
Google My Business
Your customers use Google to locate you - shouldn't you be in control of the information they find? Join Yext this Thursday, February 25th at 1:00pm ET for the Yext Guide to Google My Business webinar, led by Yext's own Howard Lerman, CEO, Christian Ward, EVP of Strategic Partnerships, and Jon Kennell, VP of Product, to learn everything you need to know about Yext's new Google integration.
Customer Spotlight: See How Sweetgreen and Top GMB Contributor, Joy Hawkins, Use Yext’s Google Integration
Yext puts a spotlight on customers sweetgreen, a national fast-casual restaurant chain, and Joy Hawkins, a top GMB contributor, who are already leveraging Yext's Google integration to power real-time updates across Google Search, Google Maps, and ads.
We will see Google drop "plus.google.com" URLs for local pages in 2016. Google already moved most things off Google Plus, but each business still has a Google+ URL, which is the URL that Google indexes and shows in the search results. I predict this will change to be something from Google Maps.
With all of the recent changes in Local, 2016 looks to be a tumultuous year for Local SEO. In 2015, Google removed Google Plus from the Local mix as well as the ability to set your city and look at SERPs in different areas — both moves that impacted Local SEOs.
Businesses know that appearing in Google search results is a key step in getting found by the consumers around them. However, getting your information correct...