Insights

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Yext CMO Jeff Rohrs at Cleveland Clinic Patient Experience Summit: Solving Healthcare’s Location Data Crisis

Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic's Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients' search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.

May 27, 2016
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Google’s Removal of Right Rail Ads: Navigating an Organic Ship in a Sea of Paid Advertising

"Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel." iProspect's Head of Owned Media, Steve Beatty, gives his perspective on how Google's removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.

Apr 21, 2016
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Introducing Yext For Healthcare

Yext, the global leader in location data management, today announced Yext For Healthcare, industry-specific enhancements to the Yext Location Management Platform that will help health systems of all sizes solve their office, facility, and physician location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines.

Apr 20, 2016
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Jay Baer Webinar Video & Recap: How to “Hug Your Haters” to Make A Positive Impact

Last week, Yext's CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile's disruption of the customer service industry. In today's digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can "hug their haters" to actually improve customer loyalty and increase business performance.

Apr 13, 2016
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Improving Your Business’ Local Ranking on Google

As a result of Google removing ads from the "right rail," we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, "Improving your local ranking on Google." Find out what 5 steps businesses need to take to ensure a high ranking in Google's local search results.

Apr 7, 2016