Insights

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Learn How to “Hug Your Haters” in New Webinar Featuring Marketing Expert Jay Baer

In today’s digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can’t control what people say about you, but you can control how you react. Join Yext's new webinar to hear marketing expert Jay Baer and Yext CMO Jeff Rohrs discussing how to handle unhappy customers and best practices for online reputation management.

Apr 1, 2016
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Yext Webinar: Optimizing for Google’s New Local Search Layout

Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds. Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before. Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide's Andrew Shotland and Yext’s Raj Nijjer, to learn why Google made this change, how it impacts desktop and mobile, and how to optimize for this new local search layout.

Mar 24, 2016
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Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers

Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike. Yext's new whitepaper, "Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers," compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.

Mar 22, 2016
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Pep Boys at MediaPost Summit: Leveraging Yext’s Instagram for Deeper Local Customer Engagement

Pep Boys' AVP of Marketing, Rachel Silva, presented the auto-service brand's Yext-powered Instagram Monitoring program at MediaPost's Cross-Channel Marketing Summit. Pep Boys leverages Yext to track user-generated content in real-time and interact with consumers directly from the platform, in order to improve local engagement, drive better customer relationships, and build lasting loyalty.

Mar 8, 2016
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Yext Webinar Recording: Take Control of Your Location Data on Google with Yext

Last week, we hosted a webinar on our Google integration featuring Yext's own CEO, Howard Lerman; VP of Product (and former Googler), Jon Kennell; and RVP of Partnerships, Bryan Rutcofsky. You can now view that webinar on-demand to learn about the details of the real-time integration, why this is a game-changing development for local search, and how you can get your business synced with Google today through the Yext platform!

Mar 2, 2016
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Gain Control of Your Location Data on Google with the Yext Guide to Google My Business

Yext released a new eBook, the Yext Guide to Google My Business, to help marketers understand how to leverage Yext's new Google integration to gain more control over their location data on the world's largest search engine and map provider. Download the eBook now to learn everything you need to know about the integration, what this means for the local search industry, and how you can get your business synced with Google today!

Feb 26, 2016
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Yext Webinar: Take Control of Your Location Data on Google with Yext

Your customers use Google to locate you - shouldn't you be in control of the information they find? Join Yext this Thursday, February 25th at 1:00pm ET for the Yext Guide to Google My Business webinar, led by Yext's own Howard Lerman, CEO, Christian Ward, EVP of Strategic Partnerships, and Jon Kennell, VP of Product, to learn everything you need to know about Yext's new Google integration.

Feb 23, 2016
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2016 Predictions: No.14 – The Rubber Meets the Road on Personalization

2016 is when the rubber is going to meet the road on personalization and targeting based on user context. With so many brands riding the big data wave, so many marketing technology companies pushing personalization as simplified products that don’t require code, and users expecting and reacting to more tailored experiences, we’re going to finally see bigger adoption.

Dec 23, 2015