SEO's are going to start paying attention to Apple. Here's why: Apple has become a both a major local search platform and now with the launch of iOS 9 a major search engine. With Local Search, it's almost as if Apple assembled all of the building blocks in plain sight (Apple Maps, MapsConnect, iBeacons, ApplePay, Apple Watch, etc.) and they have coalesced over the past year into a source of local search traffic that can't be ignored.
With all of the recent changes in Local, 2016 looks to be a tumultuous year for Local SEO. In 2015, Google removed Google Plus from the Local mix as well as the ability to set your city and look at SERPs in different areas — both moves that impacted Local SEOs.
Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.
With the holiday shopping season in full swing, you may be too busy to think about 2016. But once the dust settles, it will be...
Last week we teamed up with BIA/Kelsey to host a webinar called “Closing the Loop: Using Beacons to Connect Online and Offline Marketing,” aimed at exploring beacon technology and the revolutionary new online-to-offline opportunity it presents to digital marketers. For those who missed it, you can now watch the full webinar recording on our blog.
Yext and BIA/Kelsey are co-hosting a webinar on Thursday, Nov. 5th at 2pm ET to examine beacon technology and the revolutionary new online-offline opportunity they present to marketers.
We recently sat down with Chris Marentis, Founder and CEO of Surefire Social, to discuss why he started the MaaS company, the value its platform offers to both small businesses and large enterprises, and how it leverages Yext’s technology to make it easy for their customers to build a strong digital presence and improve the effectiveness of their local campaigns.
This week, Yext hosted a webinar entitled “The Power of Location: Everything You Need to Know About Digital Location Management.” Led by guest speaker Collin Colburn of Forrester and moderated by Yext’s own CMO Jeff Rohrs, the session provided marketers with a deeper look into Digital Location Management (DLM) and insight into what they need to successfully leverage this marketing tactic for their own businesses.