When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of...
Location Data Management
Location Scan App Results Show Over 50% of Business Locations Have Errors in Name, Address, Phone Data
Yext recently launched the Location Scan App, a free tool designed to help marketers quickly demonstrate the value of clean location data to their clients...
Yext CMO Jeff Rohrs at Cleveland Clinic Patient Experience Summit: Solving Healthcare’s Location Data Crisis
Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic's Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients' search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.
Today Yext released a new whitepaper, "Healthcare's Location Data Crisis: Improving the Mobile Patient's Journey," to help healthcare organizations better understand the state of their industry's mobile search ecosystem, and why efficient location data management is more critical than ever.
Yext announced the findings of the September 2015 commissioned study, The Total Economic Impact Of Yext Location Data Management, conducted by Forrester Consulting on behalf of Yext. The study examines the potential return on investment (ROI) enterprises may realize by deploying Yext to streamline their location management initiatives.