Omni Channel

resources-blog-151211

2016 Predictions: No.6 – R.I.P. Omnichannel

Buzzwords tend to have a short shelf life. In 2015, major retailers realized they had to connect their offline-and-offline customer services, including e-commerce, in-store pickup, social sharing, and mobile pay. Above all, stores needed to represent the “connected customer experience” via branded apps that would receive notifications and information via beacons.

Dec 11, 2015