Online-to-Offline

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Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.

Mar 21, 2016
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2016 Predictions: No.6 – R.I.P. Omnichannel

Buzzwords tend to have a short shelf life. In 2015, major retailers realized they had to connect their offline-and-offline customer services, including e-commerce, in-store pickup, social sharing, and mobile pay. Above all, stores needed to represent the “connected customer experience” via branded apps that would receive notifications and information via beacons.

Dec 11, 2015