When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of...
Today, Google released a significant update to the Google My Business API, which fuels Yext's PowerListings integration. With this update, Google is providing businesses more control over their location data and has added automation to a few steps in the process of managing a Google My Business account. Here's everything you need to know.
Last week, Yext's CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile's disruption of the customer service industry. In today's digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can "hug their haters" to actually improve customer loyalty and increase business performance.
In today’s digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can’t control what people say about you, but you can control how you react. Join Yext's new webinar to hear marketing expert Jay Baer and Yext CMO Jeff Rohrs discussing how to handle unhappy customers and best practices for online reputation management.
Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds. Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before. Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide's Andrew Shotland and Yext’s Raj Nijjer, to learn why Google made this change, how it impacts desktop and mobile, and how to optimize for this new local search layout.
Last week, we hosted a webinar on our Google integration featuring Yext's own CEO, Howard Lerman; VP of Product (and former Googler), Jon Kennell; and RVP of Partnerships, Bryan Rutcofsky. You can now view that webinar on-demand to learn about the details of the real-time integration, why this is a game-changing development for local search, and how you can get your business synced with Google today through the Yext platform!
Your customers use Google to locate you - shouldn't you be in control of the information they find? Join Yext this Thursday, February 25th at 1:00pm ET for the Yext Guide to Google My Business webinar, led by Yext's own Howard Lerman, CEO, Christian Ward, EVP of Strategic Partnerships, and Jon Kennell, VP of Product, to learn everything you need to know about Yext's new Google integration.
Last week we teamed up with BIA/Kelsey to host a webinar called “Closing the Loop: Using Beacons to Connect Online and Offline Marketing,” aimed at exploring beacon technology and the revolutionary new online-to-offline opportunity it presents to digital marketers. For those who missed it, you can now watch the full webinar recording on our blog.
Yext and BIA/Kelsey are co-hosting a webinar on Thursday, Nov. 5th at 2pm ET to examine beacon technology and the revolutionary new online-offline opportunity they present to marketers.
This week, Yext hosted a webinar entitled “The Power of Location: Everything You Need to Know About Digital Location Management.” Led by guest speaker Collin Colburn of Forrester and moderated by Yext’s own CMO Jeff Rohrs, the session provided marketers with a deeper look into Digital Location Management (DLM) and insight into what they need to successfully leverage this marketing tactic for their own businesses.