Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike. Yext's new whitepaper, "Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers," compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.
Beacons are one of the most buzzed-about and least understood technologies to emerge in the past few years. Early adopters are already using beacons, but many other businesses are still trying to figure them out. We developed a comprehensive Beacon Marketing 101 guide that breaks down everything you need to know.
This week, Yext hosted a webinar entitled “The Power of Location: Everything You Need to Know About Digital Location Management.” Led by guest speaker Collin Colburn of Forrester and moderated by Yext’s own CMO Jeff Rohrs, the session provided marketers with a deeper look into Digital Location Management (DLM) and insight into what they need to successfully leverage this marketing tactic for their own businesses.
Yext recently conducted a three-month study of 31,000 businesses using PowerListing Analytics to measure how the completeness of a listing affected impressions, listing views, special offer clicks, and Yelp page views. The results were definitive and showed significant variation when broken down by vertical.
Next month's release of iOS 9 is going to fundamentally change mobile search as we know it. Will your brand be ready? Yext’s new whitepaper, "Optimizing Local Search for iOS 9," written by Andrew Shotland of Local SEO Guide, explains exactly what's changing in local search and what brands need to know to be on top.
Having incorrect information on online listings is bad for any business, but it's particularly damaging for brands in the food services industry. A recent Yext survey found how customers respond to incorrect information and how that can affect your business in the long run.
Yext conducted an online survey of 103 consumers to gauge how they make decisions about where to go to eat, and what that means for restaurants trying to get found online.
Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.
Our recent whitepaper, “The Guide to Digital Presence Management,” explores the fragmentation of the local search market, the complex problems this creates for both business...