Whitepaper

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Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers

Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike. Yext's new whitepaper, "Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers," compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.

Mar 22, 2016
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Yext Webinar Recap: The Power of Digital Location Management

This week, Yext hosted a webinar entitled “The Power of Location: Everything You Need to Know About Digital Location Management.” Led by guest speaker Collin Colburn of Forrester and moderated by Yext’s own CMO Jeff Rohrs, the session provided marketers with a deeper look into Digital Location Management (DLM) and insight into what they need to successfully leverage this marketing tactic for their own businesses.

Sep 18, 2015
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Optimizing Local Search for iOS 9 [Whitepaper]

Next month's release of iOS 9 is going to fundamentally change mobile search as we know it. Will your brand be ready? Yext’s new whitepaper, "Optimizing Local Search for iOS 9," written by Andrew Shotland of Local SEO Guide, explains exactly what's changing in local search and what brands need to know to be on top.

Aug 20, 2015