Yext puts a spotlight on customers sweetgreen, a national fast-casual restaurant chain, and Joy Hawkins, a top GMB contributor, who are already leveraging Yext's Google integration to power real-time updates across Google Search, Google Maps, and ads.
We're proud to announce today that Yext has added Google to the PowerListings Network! The integration with the Google My Business API empowers businesses of all sizes to manage their location data - name, address, phone, hours, images, and more - via our award-winning Location Management Platform.
Yext's mobile audience engagement product, Xone, has won Business Intelligence Group's 2016 BIG Innovation Award. The annual business awards program recognizes companies worldwide who are creating innovative technology to bring new ideas to life, disrupt their industries, and change the way people experience the world.
Yext today announced that it has added Marc Ferrentino, former Salesforce Chief Technical Architect, as its Executive Vice President of Strategy. Ferrentino is the third Salesforce veteran to join Yext's executive team in the past 18 months, following the hire of Steve Cakebread as CFO in late 2014 and Jeff Rohrs as CMO in 2015.
At Yext, every new year brings new growth, opportunities, and challenges. In the 10 years since we started working in the local space (you read that right, we've been at this for a decade!) there have never been more tools, devices, apps, and platforms to help you do your job.
That isn't to say it's become easier to navigate the market and make critical decisions for your business and career, which is why we're here to help. And we're kicking off 2016 with product updates for Enterprise customers that will help you win in this increasingly complex space.
Retail TouchPoints announced that Pep Boys has received a Gold 2015 Customer Engagement Award for its innovative Instagram Monitoring program, which the Yext platform powers. Retail TouchPoints’ Customer Engagement Awards program recognizes retailers that are employing the most creative and unique strategies to deliver on the promise of customer-centricity.
As we kick off 2016, we're taking a look back to appreciate the major milestones and accomplishments Yext achieved in 2015. We expanded the PowerListings Network to over 100 publishers, passed the half-million mark of worldwide business locations powered by our platform, and grew the Yext team to 450 employees, just to name a few.
2016 is when the rubber is going to meet the road on personalization and targeting based on user context. With so many brands riding the big data wave, so many marketing technology companies pushing personalization as simplified products that don’t require code, and users expecting and reacting to more tailored experiences, we’re going to finally see bigger adoption.
2016 will be a year of change and a year of new technology adoption. Let's start with the changes. Over the past few years Google has made many changes that have tied organic and local rankings closer together and relying more on their traditional algorithm. This will have several implications for those trying to gain popularity in local search.
We'll see a leap forward in the ability of customer acquisition software & services for local small businesses to show they're making money for SMBs. This leap will be driven in large part by growing challenges & competitive pressure from Google, Amazon, and others who are trying to connect local service providers with in-market consumers.