2016 Predictions: No.11 – Autonomous Cars and Mapping

In order to deliver passengers safely from Point A to Point B, location mapping services like Google, OpenStreetMap and Here need to form an alliance to share navigational data. The power of a combined dataset and resulting location datapoints will deliver a higher order of accuracy guaranteeing safe transportation while on vacation in the future.

Dec 18, 2015

2016 Predictions: No.10 – Location and Time Take Over

Naturally, in the world of local information and discovery, there will be a continuous evolution of tools and data sets that help digital marketers and brands reach their audience. When I think about the growth we've seen recently in mobile technology and the spend migration to mobile by brands, agencies, and platforms, it’s obvious that mobile and local usage will continue to increase massively.

Dec 17, 2015

2016 Predictions: No.6 – R.I.P. Omnichannel

Buzzwords tend to have a short shelf life. In 2015, major retailers realized they had to connect their offline-and-offline customer services, including e-commerce, in-store pickup, social sharing, and mobile pay. Above all, stores needed to represent the “connected customer experience” via branded apps that would receive notifications and information via beacons.

Dec 11, 2015

2016 Predictions: No.5 – Customer Centricity Rules

2016 is will be dominated by more customer centric methods that many companies will utilize to create a better experience for their (potential) users. The times where it was enough to just be online, to have just a mobile friendly page are over. The diversity and redundancy of available products and services is enormous. The user has many more options than ever before

Dec 10, 2015

2016 Predictions: No.4 – Apple Becomes a Major Search Platform

SEO's are going to start paying attention to Apple. Here's why: Apple has become a both a major local search platform and now with the launch of iOS 9 a major search engine. With Local Search, it's almost as if Apple assembled all of the building blocks in plain sight (Apple Maps, MapsConnect, iBeacons, ApplePay, Apple Watch, etc.) and they have coalesced over the past year into a source of local search traffic that can't be ignored.

Dec 9, 2015