Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.
With the holiday shopping season in full swing, you may be too busy to think about 2016. But once the dust settles, it will be...
Yext announced today that Jonathan Cherins has joined the company as Executive Vice President of Small Business & Partner. Cherins will be responsible for running both the Small Business and Partner channels globally in Yext's revenue division as the company continues to expand its product suite and strengthen its international presence.
Last week we teamed up with BIA/Kelsey to host a webinar called “Closing the Loop: Using Beacons to Connect Online and Offline Marketing,” aimed at exploring beacon technology and the revolutionary new online-to-offline opportunity it presents to digital marketers. For those who missed it, you can now watch the full webinar recording on our blog.
Yext and BIA/Kelsey are co-hosting a webinar on Thursday, Nov. 5th at 2pm ET to examine beacon technology and the revolutionary new online-offline opportunity they present to marketers.
We're proud to announce today that we've added 192.com and 6 other new leading international publishers to Yext's PowerListings Network! The launch of these new partnerships significantly strengthens Yext's network reach in the UK, as well as the US, Canada, the Netherlands, providing our customers with unprecedented global presence for their listings.
We recently sat down with Chris Marentis, Founder and CEO of Surefire Social, to discuss why he started the MaaS company, the value its platform offers to both small businesses and large enterprises, and how it leverages Yext’s technology to make it easy for their customers to build a strong digital presence and improve the effectiveness of their local campaigns.