Yext

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2016 Predictions: No.2 – The Multichannel Shopper

Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.

Dec 7, 2015
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BeaconMania 2015: Recap and Thank You

We wanted to send a heartfelt thank you to everyone who attended BeaconMania 2015, and look forward to seeing more of our local customers and industry partners at future Yext events across the country in 2016!

Nov 23, 2015
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Webinar Recap: Using Beacons to Close the Online-Offline Loop

Last week we teamed up with BIA/Kelsey to host a webinar called “Closing the Loop: Using Beacons to Connect Online and Offline Marketing,” aimed at exploring beacon technology and the revolutionary new online-to-offline opportunity it presents to digital marketers. For those who missed it, you can now watch the full webinar recording on our blog.

Nov 11, 2015
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SmartProfile: Chris Marentis, Founder and CEO of Surefire Social

We recently sat down with Chris Marentis, Founder and CEO of Surefire Social, to discuss why he started the MaaS company, the value its platform offers to both small businesses and large enterprises, and how it leverages Yext’s technology to make it easy for their customers to build a strong digital presence and improve the effectiveness of their local campaigns.

Oct 28, 2015