In the News

Yext has made the famous startup pivot, shifting focus from its pay-per-call advertising service to a new product called PowerListings. But rather than simply abandoning its old business, the company is announcing today that it’s spinning off the pay-per-call part of the company into a wholly-owned subsidiary called Felix... read more

Yext has launched what it's calling PowerListings "Turbo," which expands and enhances the prior capabilities of Yext PowerListings to include the capacity to update photos, promotions and other content in addition to more traditional business listings data almost instantaneously across its network. The sites participating in "turbo" will enable real-time updates… read more

Now in the age of everything-on-the-Web, that information is usually obscured by multiple listings, and then once you find the right listing it's often inaccurate or outdated. Local businesses open and close and expand so quickly that it's difficult to keep track, and any two sites listing information on a given business can contradict each other. A start-up called Yext is out to fix that with a service it calls PowerListings Turbo… read more

Today, Yext is turbocharging its Powerlistings product by adding two dozen more partner sites, including Foursquare, EZLocal, and AOL's Patch. But Yext is also speeding up the time it takes to change listings information across them. CEO Howard Lerman came by the TCTV studios in New York City to show me how fast the product works… read more

Yext's business model: An advertising technology company that helps local businesses monitor their reputation online and stand out in Internet searches… read more

Managing local listings across the Web is a nightmare for small businesses, and a huge opportunity for local advertising startup Yext. The New York City company just closed a $10 million series D round, led by Michael Walrath through his WGI Group investment vehicle… read more

MapQuest, Inc., a wholly owned subsidiary of AOL Inc. AOL -1.32% , today launched MapQuest Local Business Center, a free platform for businesses to control and enhance their content for better consumer reach. Located at listings.mapquest.com, the offering allows merchants to deliver comprehensive information beyond industry standards to prospective customers, which is critically important to driving search traffic from MapQuest directly to business locations… read more

Yext (http://www.yext.com), a leading local advertising technology company, today launched the PowerListings Authorized Reseller Program. PowerListings are enhanced local listings on participating local search, mobile, and directory sites… read more

Yext (www.yext.com), a rapidly growing local advertising technology company, today announced that it has appointed Michael Walrath to the post of Chairman of the Board of Directors. Walrath has been an investor in Yext since late 2009 and a member of the company's board of directors. In his new role as chairman, Walrath will provide strategic advisory services to the company's executive team and board of directors… read more

Google, as you may have heard, is making a big push into local advertising. It is currently offering $100 million in AdWords credits to new small businesses that sign up and promotes Google Places results for all local searches. Quite frankly, this is scaring the shit out of competitors like Citysearch, Yellowbook, SuperPages, WhitePages, and Yelp… read more

Watch out Google, it looks like your smaller competitors are ready to strike back. Local advertising provider and New York start-up Yext is teaming up with local sites such as Yelp, AOL's MapQuest, Yahoo and Citysearch in what is being characterized as an "anti-Google alliance,"… read more

Google, as you may have heard, is making a big push into local advertising. It is currently offering $100 million in AdWords credits to new small businesses that sign up and promotes Google Places results for all local searches. Quite frankly, this is scaring the shit out of competitors like Citysearch, Yellowbook, SuperPages, WhitePages, and Yelp… read more

Fresh on the heels of the launch of Yext Rep last week at TechCrunch Disrupt, Yext just signed up its first major distribution partner. Superpages will make an online, co-branded Dashboard which includes Yext Rep available to its 300,000 local business… read more