Yext Analytics

A new approach for the era of intelligent search.

Knowledge Card. Local Pack. Voice search results. With more search experiences always on the horizon, simply calculating your ranking in the organic SERP no longer paints a full picture of your performance.

Intelligent Search Tracker, Yext’s proprietary approach to rank tracking, lets you assess your true impact in today’s new age. It’s finally possible to measure not just your ranking, but the control you have over the knowledge consumers see in search results.

Track up to 7 keywords, each across up to 4 query templates, based on the data you store in the Yext Knowledge Manager, like your name and category. Or create custom keywords that represent the traffic you hope to capture. Then, measure your performance across each of the metrics below.

Share of Intelligent Search

Out of every result, for every search, for every keyword you track, how much information do you control? Get a rolled-up view of how your brand appears in search across your pages, listings, the Local Pack, and your corporate domain.

For the first time, get a holistic view of search engine results — the way consumers see them — and assess your performance through their eyes.

Local Pack Presence & Organic Matches

When a keyword triggers a Local Pack, how often do you appear? What about in the organic SERP? The metrics baked into Intelligent Search Tracker are, well, intelligent. So you won’t only see when we find a match for your brand, but you’ll learn exactly what type of match that is. Now that’s smart searching.

Competitive Comparisons

Performance matters — but so does perspective. See how you stack up against up to 5 competitors for the queries you follow. View your comparisons across Share of Intelligent Search, Local Pack Presence, and Organic Matches per Search to assess who’s a real threat, and where.

Smart Configurations

Nicknames. Abbreviations. Typos. If your rank tracking solution fails to account for tiny tweaks in consumers’ search terms, it could paint a skewed picture of your performance. Yext makes it easy to add alternate names or websites, so you ensure the Intelligent Search Tracker picks up every result where your brand appears.

See first-hand how the Yext Knowledge Engine can help you better manage your digital knowledge and attract more customers.

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Yext Analytics

Bring customer engagement into focus — everywhere.
With information about your brand scattered across the digital ecosystem, it’s never been possible to see a single, complete view of how customers are interacting with your business. Yext Analytics brings customer interactions into focus — everywhere they occur. Measure not only how well you rank in search, but how many of the facts that consumers see about your business you truly control.

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