Category-Specific Attributes

Category-Specific Attributes

Category Specific Attributes let you select specific details about your business. Upgrade your Google My Business Listings with Yext!

According to Google, ‘near me’ searches on mobile are growing at 146% year over year. Adding to that, there has been a shift in the need for businesses to have accurate and consistent information across the entire online ecosystem, including on Google. However, Google understands that your business can’t be defined simply by traditional NAP data — name, address, and phone number. So now, with Category-Specific Attributes, it is enabling you to get specific with the details you provide for your Google business listings in order to serve searching customers with more nuanced results.

With Category-Specific Attributes, brands can add specific details about their business to their local Google listings. For example, restaurants can note that they accept reservations or that they offer gluten free options. Hotels can specify if they welcome dogs and grocery stores can highlight the organic products they offer — the possibilities go on. These Category-Specific Attributes allow searchers to see what is offered more easily and adding more can help businesses with their local SEO — ultimately helping them to rank higher on the search engine results page.

Right now, you can select these new keywords via the Google My Business API — so you won’t find these options on the Google My Business dashboard yet if you are updating your listings manually. Google displays these new keywords across Search, Maps, Ads, Google+, and more. Select these new keywords via the API now to ensure your business stands out the moment they appear across Google’s properties! Learn more about Category-Specific Attributes from Google on our blog.