LocationWorld is a can’t miss event for those looking to leap ahead in location marketing technology. Tickets are going fast and limited to customers, partners, and friends of Yext.
‘Near me’ searches on mobile are growing at 146% year over year. Smartphones are everywhere. The strength of network speeds, the drop in data plan costs, and the need for social engagement all factor into this change in consumer behavior. Consumers are starting to value location data more and more, and as consumer behavior shifts, your business’ local SEO strategy must shift to reach them. In order to stay ahead of the curve, it’s imperative for marketers to be at the forefront of location technology. Enter LocationWorld. At Yext’s inaugural LocationWorld event this year, attendees will have the opportunity to explore the changing local marketing landscape and discover the latest advancements in technology to help businesses drive foot traffic to their locations.
A two-day conference, LocationWorld will kick off on Wednesday, November 2nd with a keynote from Astronauts and retired U.S. Navy Captains, Mark and Scott Kelly. During this session, the Kelly brothers will reflect on the experiences and lessons that shaped their views on teamwork and leadership, how they learned to face and overcome adversities, and their personal strategies for adapting to change. Day one will also feature a CEO panel on the future of location. Jeff Glueck, CEO of Foursquare, Dipanshu Sharma, CEO of xAd, and Howard Lerman, CEO of Yext, will discuss location data’s growing role in business, culture, and marketing. The panel will be moderated by INSIDER Editor-in-Chief, Nicholas Carlson.
The speaker lineup for day two of LocationWorld will include experts on Apple Maps, Bing, Google, Facebook, Instagram, Pokémon Go, Tesla, Uber, Yahoo, Yelp, Yext, and more. Guests will have the opportunity to attend breakout sessions and explore topics such as voice search, location in financial services, the future of maps, the in-store experience, geoadvertising, and more. The event will culminate in a closing keynote from award-winning actor and performer, Leslie Odom, Jr. Best known for his Tony Award-winning performance as “Aaron Burr” in Broadway’s Hamilton, Leslie will explain how his passion for exploration led him to take some of the biggest risks — and make some of the boldest career choices — in his life. After Leslie’s keynote, guests will head over to the Highline Ballroom for drinks, dancing, and a private concert featuring Black Joe Lewis & the Honeybears.
For anyone looking to dominate local SEO, fix data issues across maps, or even understand the impact self-driving cars will have on businesses, LocationWorld is a can’t miss event. Guests will hear from technology professionals who are blazing the location-based marketing trail, and will come away with actionable insights they can put into immediate use. Visit location.world to learn more.