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Nielsen Ratings

Television is one of the world’s most influential forms of media. Whether it is the news, a soap opera, or a legendary sitcom, television networks want to know what the public is watching and what they are not so they can better tweak theirline up. Most television stations garner their income from advertising dollars, and if people are not watching, then they are losing money. One of the most well known ways to get an idea of how TV shows are rated is through the Nielsen Ratings system. The system was founded in 1920 by a man named Arthur Nielsen, who originally gauged the success of basic advertising media, then moved on to radio. Eventually in the 1950s when the golden age of television began, the Nielsen Ratings were instantly a way to get an idea of how well television shows and channels were doing.

There are several different ways in which these ratings can take a snapshot of how TV show is doing. One way to get an idea is through the use of viewer dairies, where people actually record and write down their feelings on certain programs. Something called a set meter is a bit more accurate, and is a piece of hardware connected to someone’s television set. It can get an idea of what channels people are watching and at what times. Something called a people meter is also used which has been in existence since 1987. This item is a box that is hooked up to the TV set and each person in the household is assigned a button on the box. The person is identified by age and sex. When the person watches television, they press their button, so that Nielsen can see what each individual member of the home is watching.

People who enjoy television thoroughly often look to the Nielsen Ratings to see what shows are popular, and what the American public enjoys watching. Much like the Billboard chart listings, many magazines and online sites will show people what the top rated shows are for the week. Some of the most popular shows over the last few years include American Idol, Desperate Housewives, and Grey’s Anatomy, just to name a few. Television networks and producers truly look to these ratings to get an idea of how well their show is doing. The internet is another way that Nielsen has begun tracking this.

  • Ratings Resources – a list of television rating resources

  • Media Ratings – resources, data, and statistics on various media resources

  • The Rating Game – information on how broadcasters rely on sometimes inaccurate poll numbers

Some people feel that it may be time to retire the Nielsen Ratings. With so many new forms of media including DVDs and the Internet, some feel as if it is just not as accurate as it once was. Still, other groups feel as if Nielsen may be infringing on personal privacy by asking people to tell them every single thing they are watching on TV. Despite the critics, people still look to the Nielsen Ratings to find out what is popular and what is successful in the world of television. Arthur Nielsen pioneered the idea of research in media, and thi s international tradition carries on in countless ways today through the use of tracking sales of CDs, movies, and many other things that people buy in popular culture.