Internet's Leading Directory of Veterinary Practices Achieves Major Milestone by Adding 3,000th Listing
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Dr. Bruce Little, recently retired Executive Vice President of the AVMA, who helped launch Yext Vets, notes "people are increasingly choosing the internet over the Yellow Pages--to find the things they need. |
Yext Vets allows veterinary practices to take advantage of these trends by providing a risk-free way for practices to connect with pet owners who are looking for them online. Given that thousands of pet owners now visit our site every day looking for a local veterinarian, we know that that our veterinary clients are on the right track with Yext Vets." Yext Vets combines sophisticated technology and simple usability. Unlike traditional advertising, practices can list on the service for free, and pay a small fee when a new client calls to book an appointment. This insures that the program always pays for itself. Each practice that lists in Yext Vets is able to provide a detailed description with photos, doctors' bios, services provided, accreditations, and more. Practices may also listen to recorded customer calls for the purposes of tracking the |
success of the program and improving the effectiveness of their front-office staff. Practices that use Yext Vets have benefited equally from new customer relationships as well as the call recordings and classifications. Sue Prowse, practice manager at the award-winning University Veterinary Hospital in Phoenix, AZ relates that in addition to bringing in new clients, "Yext Vets has become one of our core tools for improving our practice. We now meet with our team weekly to review calls together, see how we're doing, and identify ways in which we can improve. It pays for itself many, many times over." Yext Vets is still open to adding new practices who want to get listed, and can be reached at 1-800-321-YEXT or info@yext.com. |
New York, NY -- Dec 12, 2008 --
Yext Vets recently added the 3,000th practice to its online directory of local veterinarians. Launched in February
of 2008, Yext Vets has quickly become the leading online destination for pet owners searching
for a veterinarian. Yext Vets provides a simple but rich source of information for pet owners,
plus a very measurable return on investment for practice owners and managers who choose to list.Case Study: University Animal Hospital
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University Animal Hospital is managed by Susan Prowse, CVPM, who has been a member of the Veterinary Hospital Managers Association (VHMA) since 1989. Susan has served on the VHMA Board since 2000 as an Area Director, Secretary, Vice President and President. University Animal Hospital and Yext Vets Hospital owner Dr. Tom Gus and Susan Prowse decided to try Yext Vets as a new way to connect with clients who just moved to the area or acquired a new pet. As Dr. Gus explains, "The team at Yext Vets was easy to work with and professional. What's unique is that |
they have developed a no-lose business proposition for veterinary hospital owners and managers. Most advertising requires a monthly or yearly fee, but with Yext Vets there is no cost for a listing - we literally pay when we get new clients."
Because Yext Vets provides a free listing in its directory with no setup required, University Animal Hospital began receiving calls from new clients almost instantaneously. In a typical month, University Animal receives between 40 and 50 calls through Yext Vets. It has proven to be a valuable source of new clients who might not otherwise find the practice, and has had an additional benefit for training purposes with the front desk team. Susan Prowse explains how the program works: "While we were of course very excited about getting new clients from Yext Vets, we also thought that the ability to listen to all of the call recordings that |
Yext Vets provides would give us important insight into how our front desk was handling inbound callers. After listening to just a few calls from Yext Vets I was absolutely amazed. In many cases the calls from clients were not being handled the way we wanted, and often our front desk team was confronted with situations that were extremely difficult and unanticipated. Even when we handled calls very well we could almost always find ways in which we could have improved our response even more. Yext Vets has become one of our core tools for improving our practice. We now meet with our team weekly to review calls together, see how we're doing, and identify ways in which we can improve. The benefits of this process are already tangible. In just three months we have improved our ability to convert new callers into customers by nearly 50%! We had no idea that we were losing out on so many potential clients and are very happy with how Yext Vets has helped us improve. It pays for itself many, many times over." |
Tempe, AZ -- Jul 7, 2008 --
University Animal Hospital is a premier facility located in Tempe, Arizona with ten veterinarians and
more than 70 support staff. Among its numerous awards, University Animal Hospital won The 2001
Practice of Excellence Award, a national award for Excellence in veterinary medicine and practice
management, co-sponsored by Veterinary Economics Magazine and Pfizer Animal Health.
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