Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced the launch of its WordPress Answers Connector, a plugin that allows WordPress users to seamlessly integrate Yext’s innovative site search product, Answers, into WordPress pages.
Launched in 2019, Yext Answers applies advanced natural language processing (NLP) with Bidirectional Encoder Representations from Transformers (BERT) technology to better understand how people ask questions in order to return accurate, official answers. With this plugin, the company can now help even more businesses deliver a superior customer experience, drive more transactions, and lower their support costs.
“More than one-third of the world’s websites run on WordPress — and with most relying on legacy keyword-based search, that translates to a lot of unanswered questions and lost conversions,” said Marc Ferrentino, Chief Strategy Officer at Yext. “Now, each WordPress site is just a plugin download away from delivering a cutting-edge search experience and enjoying increased conversions with Yext Answers.”
Yext’s WordPress Answers Connector presents an out-of-the-box solution that minimizes the need for an IT team to manage an effective search experience. Once WordPress users who have a Yext account download the plugin, they can use the provided shortcodes to add the Answers search bar and search results page.