Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced the availability of its Fall ‘20 Release for early access.
The release introduces several enhancements to the Yext platform, including additional options for implementing Yext Answers (the company’s revolutionary site search product), organizing information in the Yext Knowledge Graph (a brain-like database of structured facts about a business), and viewing customer suggestions to business facts from Bing.
“One thing we’ve seen over the course of this year is that digital is a business’s most important asset, especially as their customers have new and different questions every day,” said Marc Ferrentino, Chief Strategy Officer of Yext. “The features in our Fall ’20 Release further enable businesses to be fast and flexible in this environment and deliver the official answers customers are looking for when they need them.”
The Fall ‘20 Release includes the following features:
- New implementation options: Businesses leveraging Yext Answers can already embed the search bar directly on their website. Now, with a new overlay option, brands can also choose to add a prompt button to the corner of their website that expands into an Answers experience when clicked. Additionally, a new plugin allows WordPress users to seamlessly integrate Answers on their websites built on the WordPress platform.
- Custom sections: When organizing information in the Yext Knowledge Graph, brands can now reorder and group the fields on entities based on their preferences. This includes, for example, having a venue name appear before the date and time of an event, or uniting venue name, address, latitude, and longitude fields under one location-themed group.
- Bing Suggestions: Consumers are often a brand’s eyes and ears on the ground, pointing out any inaccuracies about their digital information like hours of operation or addresses in online listings. Now, alongside consumer-suggested edits from Google and Facebook, businesses can also see and act on suggestions from Bing in the Yext platform if they are located in the United States.