As a small business venturing into internet marketing, getting found online is your number one priority. If you’ve done any online marketing research then you probably know that Google gets about 60% of search traffic on the internet.
If that’s the case, then shouldn’t you be spending your time trying to rank higher on Google’s results pages? I’m going to tell you ‘no’ and here is why:
There are 20 million small businesses in the US and all of them are trying to rank #1 for their keywords. Very few of them are going after the smaller directories and search engines that account for the other 40% of traffic. So, why not go for the low hanging fruit?That 40% of US search traffic is still a gigantic number of people. Additionally, if you rank highly in many of the other directories across the internet, you are much more likely to rank highly in Google.
If you’re ready to start making sure your listing is correct across the internet, here is a list of 60 directories and search engines that you should claim your business on:
3. Advice Local
5. Angie’s List
6. Best of the Web
35. Magic Yellow
39. Merchant Circle
44. Navteq GPS
I know this list can seem overwhelming, but if you take the time to claim and correct your listings on these sites your business’s internet presence will be dramatically improved. If you want to get a jump start on claiming and optimizing your listings you should check out PowerListings to immediately get listed across all of our network partners.