Mobile and local and inherently linked. Mobile allows us to step away from our computers and experience the world around us through technology. By 2020 there will be 50 billion ‘connected things’, so local is only becoming more important for marketers – and that’s why we chose to focus on local and mobile for this issue of the Yext Quarterly.
We’ve already discussed the state of location, social in previous issues. For this issue we again worked with Greg Sterling and Andrew Shotland to bring you some useful articles, insights, and original research about local and mobile, including:
- How to do mobile keyword research
- Demand for wearables
- The trend of going to mobile first for local information
- An infographic about growth of mobile local services over the past year
Take a look, read it through and let us know what you think at YQ@yext.com. We hope it’s a useful resource for you and your teams as you think about local and mobile.
Download the full issue of the Yext Quarterly: Local & Mobile here.