More than 70 million Instagram photos and videos are posted every day. And according to the Pew Research Center’s Social Media Update 2014, more than half of internet-using young adults ages 18-29 (53%) now use the platform. But more impressive than the size of Instagram is how active it’s users are. Almost half (49%) of Instagram users are on the platform daily, with 32% who say they go on Instagram several times a day.
Among social networks, Instagram is the king of brand engagement. A recent Forrester study of 3 million user interactions with more than 2,500 brand posts on seven social networks, found that while 6 of 7 networks had an average engagement rate of less than 0.1%, top brands’ Instagram posts generated a per-follower engagement rate of 4.21%.
It is for these reasons that top brands have flocked to Instagram. According to Simply Measured, 86% of the top 100 brands in the world now have Instagram accounts. But even for the world’s most socially savvy brands, there hasn’t been a good way to monitor user-generated content being geotagged buy customers at their locations.
New for 2015, Yext Instagram Monitoring solves this problem. In addition to showing you the content tagged at your locations, it also helps you reach users who tag and generate content from your locations, creating opportunities to gain new, engaged followers.
Watch the full webinar below to see how you can use Yext to:
- View public Instagram photos and videos that consumers tag at your locations
- Filter by hashtag, user, content type, or location
- Like and comment on customers’ public photos directly from the Yext platform
- Share user-generated Instagram content on your connected social profiles and store pages
Get in touch with Yext today to see how many photos are already tagged in your stores!