Yext, the global Location Data Management leader, and Binary Fountain, the leading provider of patient feedback management solutions, today announced an exclusive partnership that offers the most complete solution helping hospitals, health systems, and group practices engage and inform patients at important decision-making moments in their journeys.
The partnership creates a seamless integration between Binary Fountain’s healthcare-focused solution, Binary Health Analytics, which helps providers improve patient experience and reputation management, and the Yext Healthcare Location Cloud, a purpose-built location data management solution designed to solve internal and external location data challenges and help health systems ease the search process for patients. Increasing location data issues as a result of consolidation of health systems and physicians changing facilities make this solution especially timely.
Binary Fountain will be the exclusive healthcare reputation management and transparency provider for Yext in the U.S., and Yext will be the exclusive U.S. listings management provider for Binary Fountain. The Yext Healthcare Location Cloud, integrated with the Binary Fountain Platform, gives healthcare systems control to manage accurate and consistent physician and location profiles wherever patients look for them. When healthcare organizations update listing information through Yext, it will instantly update across over 100 sites, including healthcare-specific listings sites like Vitals and Wellness.com, as well as multi-category publishers like Google, Yahoo, Yelp, and Facebook.
To support the physician search and selection process, Binary Fountain’s transparency solution, Binary Star Ratings, turns physician reviews from patient experience surveys, like the Consumer Assessment of Healthcare Providers and Systems (CAHPS), into ratings and reviews that are published on physician directory pages. The result improves SEO and enhances a healthcare organization’s online presence down to the physician level.
The amount of online patient feedback on social media and online review sites has increased 44 percent year over year since 2010, according to Binary Fountain’s client database. Binary Health Analytics aggregates and analyzes patient feedback from review sites and social media in addition to patient experience surveys. The healthcare-centric Natural Language Processing engine identifies key insights and enables providers to take action to drive operational improvements. From within the solution, healthcare organizations can also engage with patient reviews to perform service recovery and identify brand ambassadors.
“Binary Fountain is the leader in patient feedback management, and their platform is unparalleled. Integrating it with the Healthcare Location Cloud doesn’t just provide hospitals and clinics with a better way of leveraging reviews for patient acquisition; it enhances transparency and ease of access to care for patients,” said Carrie Liken, Healthcare Head of Industry at Yext. “When patients researching their care options online can see simple 5-star ratings and read the experiences of other patients, they are empowered to make more informed provider choices.”
More than 76 percent of patients search individual physicians online when researching care options, whereas only 29 percent search for a healthcare facility, according to recent Yext research. Patient search behavior and the increasing importance of reviews in search ranking are driving demand for a simple way to display physician reviews in search results.
“Healthcare providers understand the need for increased search visibility, greater transparency and better patient experience,” said Ramu Potarazu, President and CEO of Binary Fountain. “With increasing healthcare consumerism and the shift to value-based care shining a light on patient feedback, this partnership with Yext, the global leader in Location Data Management, comes at a critical moment.”