The channels where healthcare providers invest their time and effort should match how patients search for and make decisions about which provider to choose. Increasingly, those decisions are happening online.
Providing care is about listening to the patients, and it starts with understanding how and where patients search, and providing them with accurate information in their moment of need.
To better understand how patients make decisions, we conducted a survey of 1,000 patients who had gone online to find a physician, hospital, or other healthcare provider in the past 12 months.
The results revealed four key findings about the online patient journey:
- When patients search for physicians vs. facilities
- Where patients go online to search for providers
- How patients use healthcare directory sites
- How reviews influence patient behavior
Physicians continue to play a central role at every phase of the patient journey: from how patients search for healthcare, to how they receive care, and why they choose to come back. Location Data Management is the preventative care required to maintain the health of facility and physician listings online.