When consumers search, they’re no longer looking at a simple list of links. Google and other search engines have shifted towards having three key areas of discovery for consumers: organic results, the knowledge graph, and the local pack. No single source of local content can build your presence in all three areas of discovery more than local pages.
We recently hosted a webinar featuring Yext’s local Pages product experts Lenny Pham, Max Shaw, and Erin Jaeger to provide tips and best practices for feeding search engines and intelligent devices the data it needs to provide consumers with the answers they are ultimately looking for. During the webinar guests learned how to:
- “Mark up” local pages using Schema.org to feed information into intelligent search
- Build mobile-optimized local pages that drive conversions
- Incorporate reviews on local pages to help your business Star in Search
- Increase unbranded local search visibility with relevant local content
Watch the full webinar now and learn how to build your business’s presence in all three areas of discovery with local pages.