Today, you probably find yourself comfortably addressing Alexa, Cortana, Google, and Siri. For businesses, however, intelligent services that leverage voice present a unique set of challenges — and you may be struggling to understand what effect this technology will have on consumer behavior.
During Yext’s recent webinar, How Voice Search Changes Everything, Microsoft Cortana Co-Founder, Ed Doran, Senior Persona Designer for Adecco at Google, Wally Brill, and VP of Industry Insights at Yext, Duane Forrester explored the evolving world of voice search and its effect on consumer search behavior and businesses.
With almost 30 years of experience in AI and conversational interaction design, the panelists discussed the rise of voice search in today’s digital landscape. The growth of voice search can be attributed to a few factors:
- Consumers’ growing frustration with enterprises’ interactive voice response systems, which are often tedious and unreliable.
- The accumulation of consumer data and patterns, which make it easy for systems to learn consumer patterns and behaviors, and then make recommendations in search results.
- The availability of intelligent devices, networks, services, AI, and the deep learning that drives recognition to a higher level
- The opportunity for brands to simplify life for consumers.
A brand’s journey into voice is one of discovery and technical development. Brands will need to define their personas, understand how those personas resonate with customers, and build trust over time. By contrast, the technical aspects will seem easy to conquer.