Yext Tips To-Go: Getting Started With Analytics

Yext Analytics provides you with an insights library that allows you to see a consolidated view of all the data that matters — in one place. It’s where you can get both a bird’s eye view and in depth analysis of what’s happening on the web and on the publisher network in relation to your business. There are numerous metrics available to you including, how many clicks your promotions get, the days and times when your Pages are the most popular, and how many people use Google Maps to get to your store. 

If you’ve enabled and are actively leveraging Search Tracker, you have the ability to compare your performance in comparison to your local competitors in both search and ratings — giving you a complete look at how customers find and engage with your business through their various devices. 

In the wake of the ongoing COVID-19 pandemic, Yext usage has increased by 84%. Consumers worldwide are depending on accurate and up-to-date information more now than ever. You as a business will have been impacted and it’s vital to understand not only what consumers are searching for in relation to your brand, but also how the metrics on which you measure your success have been impacted. For example, it may be interesting to create a customized report on how much change there’s been in driving directions, calls from listings, and what is being searched for on your website to determine if consumers are finding the answers to their questions.

In addition to the metrics available to you in the platform, you may want to spend some time analyzing the industry trends we’ve been observing since the start of the pandemic. The Yext Search Data Hub contains insights that have been compiled from Google, Bing, and 100+ other global publishers available in the Yext Knowledge Network. The Yext Search Data hub is available to you here.

 Why use Yext Analytics:

  • Create customized dashboards to share with anyone who needs to see it — regardless of whether or not they have a Yext account.
  • Determine how you’re doing against competitors in local search.
  • Understand what people are saying as well as what sentiment exists around your business in reviews across all of your locations.  

To get started with Yext Analytics, click on the ‘Analytics’ tab in your account. To view more than the basic reports, take the following steps:

Create a Custom Analytics Dashboard:

  1. Click Analytics in the top navigation bar.
  2. Click on the Dashboard sub-tab.
  3. Click on the + Add Custom Dashboard button on the left side of the page. To learn more, see Create a Custom Analytics Dashboard.

Share an Analytics Dashboard:

  1. Click Analytics in the top navigation bar.
  2. Click on the Dashboard sub-tab.
  3. Click on the desired dashboard in the sidebar, and click on the Export button in the top right corner. To learn more, see Share an Analytics Dashboard. To adjust access to dashboards for users within the account, see Configure Dashboard share settings.

Create a Custom Analytics Report:

  1. Click Analytics in the top navigation bar.
  2. Click on the Reports sub-tab. To learn more, see Create a Custom Analytics Report.

For more information on Analytics and Competitive Intelligence, view additional Help Articles here and here, respectively. 

We wish you and your teams the best during this critical moment. If you need help updating your business attributes, or anything else, Yext is here to help. Please reach out to your Customer Success Manager as your first point of contact.

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