Effective immediately, Yext now integrates with Apple Business Connect. Apple Business Connect includes the new Business Connect API, which supports updates to the Apple Maps place card at scale and has several features designed to drive local engagement. When you consider the number of people who use Apple Maps on a daily basis, businesses leveraging the Business Connect API have new opportunities to attract new customers.
That's because the vast majority of customers (76%) search online for business information before going into a store, according to a recent study. For most businesses, that's where the customer journey begins — and too often, it's where costly mistakes are made.
Imagine this: a potential customer arrives at your store thinking your business is open because that's what they saw on Apple Maps, or what Siri told them while they were driving. However, that customer learns upon arrival that your business is actually closed for the day, and the information they saw online was outdated or straight-up wrong.
What happens next is inevitable: the frustrated consumer goes to another store, which leads to lost revenue and maybe even a lost customer forever – all because of an inaccurate business listing.
Ensuring consumers always see the most accurate and up-to-date information on (hundreds of) third-party sites is a constant challenge for all businesses. At Yext, we help businesses solve this problem with the largest publisher network of API integrations. Yext primarily uses direct API integrations, but at times will fall back to a submission style integration only when an API is not supported by the publisher.
With the launch of the new Apple Business Connect – which includes the Business Connect API – businesses now have a new and improved way to manage how their information appears in the Apple Maps place card and to more than a billion users across the Apple ecosystem.