Setting a local marketing budget is just like setting any other budget. You have to be organized, think everything through, gather the details, and put […]Apr 19, 2018
Anita Campbell is the Founder of Small Business Trends, and its CEO and Publisher. A former corporate attorney and General Counsel, she went on to become the CEO of a technology subsidiary of Bell & Howell. Happily running her own business for the last decade, she founded Small Business Trends while looking for a simple way to publish newsletter articles. The site quickly grew, and other sites focusing on the small business market were acquired along the way. Anita has served on numerous Boards, including the Board of NEOSA (the technology network of COSE, Council of Smaller Enterprises); the Center for eBusiness and Information Technology at the University of Akron College of Business; and NorTech. She has a B.A. degree from Duquesne University and a J.D. degree from the University of Akron School of Law. She completed an executive education program at the University of Michigan Business School. Anita’s focus today is on growing the online publishing business. But she also maintains active commentary on small business issues on various media and Web properties.
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When planning an effective local marketing campaign, there are some basic steps you won’t want to forget. Certainly business websites and social media are important […]Anita Campbell Apr 18, 2018