When Yext debuted its PowerListingsⓇ Network back in 2011, I was heading up Webmaster Outreach for Microsoft Bing. Boy, did that announcement send some shockwaves […]Jun 21, 2017
Prior to becoming the VP of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online.
Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing.
For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.
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Duplicate listings are the scourge of SEOs, brand managers, and social media managers. They arise due to user contributions, conflicting data sources, and changes in […]Duane Forrester Jun 20, 2017
Back in 2006, then Wired Editor-in-Chief, Chris Anderson, wrote a book called The Long Tail: Why the Future Is Selling Less of More. Anderson drew his […]Duane Forrester Jun 19, 2017
The Engineering Team at Yext consists of over 70 talented programmers and developers hard at work building custom, direct integrations with publishers in the PowerListings® […]Duane Forrester Jun 16, 2017
Our mission here at Yext is simple: Put companies in control of their digital knowledge everywhere. We believe companies are the most […]Duane Forrester Jun 15, 2017
Digital knowledge is dynamic. It changes as your business changes, as services evolve, and as consumer expectations increase. At Yext, our customers update millions of […]Duane Forrester Jun 14, 2017
If I tasked you with delivering ten heavy packages to the top floor of a skyscraper, which would you take: the elevator or the stairs? […]Duane Forrester Jun 13, 2017