Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]Aug 6, 2019
Kristen O'Toole is the Senior Writer at Yext, leading content creation and covering trends in search behavior and digital marketing. She is an alumna of Bates College and Columbia University.
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If you follow search trends as closely as we do, you’ve probably seen a bit of hand-wringing from marketers and SEOs over no-click searches. No-click […]Kristen O'Toole Jun 12, 2019