What Happens When Google’s Knowledge Panel Gets It Wrong?
People turn to Google more than 5 billion times per day to get answers*, and they expect those answers to be correct. Google is, after […]
Jun 7, 2019
Lauryn Chamberlain
More from this author
What Are High-Intent Keywords?
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
Jun 4, 2019
What Is Intent Marketing And Why Does It Matter?
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their […]
May 29, 2019
How Local Landing Pages Show ROI for Home Health Care
Brick and mortar businesses live and die by local searches. A staggering 97% of people search online to find a local business, and an estimated […]
May 20, 2019
How to Make Sure Customers Can Find Your Experiential Marketing Events
The brick-and-mortar success of digitally native vertical brands has effectively challenged the narrative that e-commerce alone is the best way to succeed in the age […]
May 16, 2019
AI Isn’t Robots. It’s Smarter Answers.
Artificial intelligence is projected to contribute $15.7 trillion to the global economy by 2030, and the business benefits of AI are becoming apparent across verticals. […]
May 14, 2019
Who Should Respond to Your Customer Reviews?
Responding to reviews can help your business gather valuable insight, create customer advocates, and even win new business. What’s more, brands that respond to 60% […]
Apr 17, 2019
Key Tips For Creating A Winning Reputation Management Strategy
Your brand’s online reputation directly influences whether customers choose to do business with you. Reviews are a huge part of this. 88% of consumers trust […]
Apr 11, 2019
How to Respond to Positive and Negative Reviews on Google, Yelp, TripAdvisor, and More
Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key element of the […]
Apr 4, 2019
How to Take Your Reputation Management Strategy to the Next Level
Your customers are your most important source of feedback. Their ratings and reviews impact how search engines and other customers make decisions about your brand […]
Mar 28, 2019
