Google’s Latest API Update: Dedicated Food Menus
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can […]
Aug 25, 2020
Business Resilience
Aug 25, 2020
Yext Tips To-Go: Getting Started With Analytics
Yext Analytics provides you with an insights library that allows you to see a consolidated view of all the data that matters — in one […]
Jun 30, 2020
4 Ways Consumer Spending Changes During a Recession
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
How Retail Brands Can Position Themselves to Take the Lead in a Post-Pandemic World
As retail brands begin to inch open their doors and look around, they’re taking in a massively transformed landscape, in part because of things about […]
Jun 5, 2020
How to Emerge From the Pandemic as a Healthcare Brand That Patients Trust and Top Talent Wants To Work For
In an article about how to advertise during a pandemic, The Atlantic reports that consumers are “grateful for the information about pandemic-related services and safety […]
Jun 3, 2020
How Financial Services Brands Can Build Trust in a Fearful Economic Climate
Remember all the heartfelt ads from the early days of the pandemic? You know, the ones lauding heroic frontline workers or declaring some version of […]
Jun 1, 2020
Why Being More Human Should Be Every Brand’s Goal Right Now — and How Search Is The Secret Weapon
When Bell Laboratories designed the “Audrey” system to recognize the numbers 1 to 10 when spoken by one (and only one) voice in 1952, it […]
May 27, 2020
How to Beat the High Cost of Customer Questions
The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays, and […]
May 19, 2020
How COVID-19 Is Already Transforming the Financial Services Industry
To understand the impact of COVID-19 on the financial services industry, Yext has hosted several executive panels featuring marketing and digital leaders from across financial […]
May 15, 2020
Trying To Buy Back Control: How Unstable Times Impact Consumer Choices
When a late-night TV host made a joke based on a news article about an upcoming (and as it turned out nonexistent) toilet paper shortage, […]
May 14, 2020
