5 Key Takeaways From ONWARD19: The Future of Search
Search experiences are becoming more human. ONWARD19 started off with a history lesson. In the “stone age of the internet” — as Howard Lerman, CEO […]
Nov 8, 2019
Future of Search
Nov 8, 2019
Essential Roles for Your Intent Marketing Organization
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Sep 10, 2019
Why Your Search Experience Needs to Deliver Answers
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Optimize for Voice Search With Your Brand Knowledge Graph
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a […]
Aug 7, 2019
What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Why Your Organization Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
What Is a Knowledge Graph, and Why Does It Matter?
Here’s the simple definition of a knowledge graph: It is a brain-like, structured database that stores facts — with flexible, bi-directional relationships. You’ve likely heard […]
Jul 31, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
