How We Took 34% of Our Own Branded Searches Back From Google
As a growth marketer, one of the biggest pains of my job is branded paid search. Every day we have to compete and pay for […]
Oct 21, 2020
Future of Search
Oct 21, 2020
It’s Time to Take the BS out of Branded Search
It happens billions of times a day. Consumers bounce off brand websites to Google because of a really bad site search experience. Yet it goes […]
Oct 20, 2020
What Is NLP and Why Does It Matter?
Natural language processing (NLP) is a branch of artificial intelligence (AI) related to how software can ‘listen to,’ process, and manipulate language. Put simply, it’s […]
Jan 29, 2020
The Most Important 2020 Search Trends for Financial Services Brands
Today’s financial services marketers face an ever-evolving set of challenges, from adhering to emerging data privacy regulations to combating digital competitors — all while meeting rising […]
Jan 14, 2020
4 Key Search Trends That Will Impact the Restaurant Industry in 2020
Consumers today search more often, and in more places than ever — and restaurant brands are feeling the impact. At least 81% of consumers have […]
Jan 10, 2020
4 Key Tactics for Search Marketers in 2020
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Dec 23, 2019
3 Key Search Trends That Will Impact Retail in 2020
In the not-so-distant past, the retail customer journey followed a linear path to purchase that ended in a physical store. Today, the industry has evolved […]
Dec 19, 2019
3 Key Search Trends for Healthcare in 2020
New healthcare market entrants like CVS, Amazon, and even Walmart are threatening traditional patient access and acquisition models for health systems across the country. These […]
Dec 17, 2019
5 Key Takeaways From ONWARD19: The Future of Search
Search experiences are becoming more human. ONWARD19 started off with a history lesson. In the “stone age of the internet” — as Howard Lerman, CEO […]
Nov 8, 2019
Essential Roles for Your Intent Marketing Organization
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
