How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Sep 10, 2019
Future of Search
Sep 10, 2019
Why Your Website Needs to Be an Answers Engine
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Optimize for Voice Search With Your Brand Knowledge Graph
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a […]
Aug 7, 2019
What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Why Your Organization Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
What Is a Knowledge Graph, and Why Does It Matter?
Here’s the simple definition of a knowledge graph: It is a brain-like, structured database that stores facts — with flexible, bi-directional relationships. You’ve likely heard […]
Jul 31, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
This Is How Search Engines Determine Intent
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
Jul 17, 2019
Where the Clicks Happen: How to Optimize for Consumer Engagement on Third-Party Sites
As consumer queries grow increasingly complex, so do the ways that technology answers those queries. This widening landscape of consumer touchpoints beyond an organization’s website […]
Jun 26, 2019
