What Is NLP and Why Does It Matter?
Natural language processing (NLP) is a branch of artificial intelligence (AI) related to how software can ‘listen to,’ process, and manipulate language. Put simply, it’s […]
Jan 29, 2020
Future of Search
Jan 29, 2020
The Most Important 2020 Search Trends for Financial Services Brands
Today’s financial services marketers face an ever-evolving set of challenges, from adhering to emerging data privacy regulations to combating digital competitors — all while meeting rising […]
Jan 14, 2020
4 Key Search Trends That Will Impact the Restaurant Industry in 2020
Consumers today search more often, and in more places than ever — and restaurant brands are feeling the impact. At least 81% of consumers have […]
Jan 10, 2020
4 Key Tactics for Search Marketers in 2020
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Dec 23, 2019
3 Key Search Trends That Will Impact Retail in 2020
In the not-so-distant past, the retail customer journey followed a linear path to purchase that ended in a physical store. Today, the industry has evolved […]
Dec 19, 2019
3 Key Search Trends for Healthcare in 2020
New healthcare market entrants like CVS, Amazon, and even Walmart are threatening traditional patient access and acquisition models for health systems across the country. These […]
Dec 17, 2019
5 Key Takeaways From ONWARD19: The Future of Search
Search experiences are becoming more human. ONWARD19 started off with a history lesson. In the “stone age of the internet” — as Howard Lerman, CEO […]
Nov 8, 2019
Essential Roles for Your Intent Marketing Organization
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Sep 10, 2019
Optimize for Voice Search With Your Brand Knowledge Graph
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a […]
Aug 7, 2019
