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Health Systems: Your Website is Not Your Digital Front Door
Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]
Industry Insights
Everything You Need to Know About Google’s Latest Update
Today, Google launched version 4.1 of its Google My Business (GMB) API. With this update, brands can gain new insight and bring a new level […]
The Final Mile of the Patient Experience
At Yext, I frequently talk to health systems about patient acquisition and the digital patient journey, which begins with search. If a patient is going […]
Five Actions You Can Take Today to Give Your Restaurant Brand a Marketing Boost
We are in the midst of a massive shift in the ways people search for restaurants every day. Today, intelligent services are giving consumers direct answers […]
How-To Guide: Getting Your Business Ready for Voice Search
There is a lot of talk these days about voice search and how voice is changing our world. It’s easy to miss the fact that […]
Rev Ciancio on Zip Sprout Podcast
Our own Director of Industry Insights, Rev Ciancio recently explored the value of local marketing on the Zip Sprout Podcast. A marketing agency, Zip Sprout […]
A Look at Google’s Answer-Only Results
UPDATED on March 26 On March 20th, Danny Sullivan, a Google spokesman, noted via Twitter that the “zero results” experiment had collected enough data and […]
Before You Know It: The Seamless Patient Experience of the Future
In today’s evolving healthcare landscape, patients are spending more time searching for health information on websites, apps, maps, and intelligent services. And we’re witnessing a […]
How Review Response Can Help Improve Your Business’s Online Reputation
Consumers look at online reviews everyday to determine where they will conduct business. As a business owner, responding to reviews — both negative and positive […]
Building a Reviews Strategy? Here Are Four Things to Avoid
As maps, apps, search engines, and smart devices enhance the experience they deliver to users, consumers increasingly expect to find rich, deep, up-to-the-minute information when […]