Google’s Latest API Update: More Hours
On February 25th, 2021, Google launched version 4.9 of its Google My Business (GMB) API. This update includes support for additional hours types. More Hours […]
Mar 3, 2021
Industry Insights
Mar 3, 2021
How CPG and Retail Brands Can Adapt to Changing Consumer Expectations
Your customers aren’t shopping like they used to — they’re more discerning and their expectations have never been higher. This behavior has been magnified over […]
Feb 11, 2021
Revisions to the SEC Advertising Rule Mean Positive Change for Investors. Here’s Why.
When the Investment Advisers Act originally passed in 1940, it established regulations for what and how advisors were allowed to advertise their services to investors […]
Jan 28, 2021
How Insurance Companies Can Win in the New Customer Journey Model
The insurance customer’s journey typically started with a phone call or a meeting with a representative. Over the last decade, this has changed immensely: Now […]
Jan 19, 2021
How to Skip the Marketplace and Convert More Customers on Your Own Site
It’s a strange phenomenon: Recent research from Digiday and Yext suggests that consumers trust a brand’s website over third-party sites when it comes to finding […]
Jan 8, 2021
Google’s Latest API Update: Everything You Need to Know
On December 15th, 2020, Google launched version 4.8 of its Google My Business (GMB) API. This update includes support for hospitality and healthcare-specific attributes. Hospitality-Specific […]
Dec 15, 2020
ICYMI: How Vanguard Uses Journey Mapping, Search to Create a Better Customer Experience and Capture New Markets
There’s no doubt that the retail banking and wealth customer journey has changed over the last decade. But as the pandemic has accelerated the shift […]
Dec 14, 2020
Holiday Search Trends 2020: How to Manage the Biggest Digital Season Yet
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
Dec 7, 2020
What SMBs Need to Do to Prepare for the Holidays During COVID
There’s no doubt that it’s a tough time to be a small business: U.S. Census Bureau survey data from mid-October indicates that 75% of SMBs […]
Nov 13, 2020
How Financial Services Organizations Can Rev Up Revenue With Reviews
Lousy reviews from critics have always influenced people to stay away from certain brands and businesses. But now that the internet has given anyone the […]
Oct 26, 2020