Delivering Important Information in a Moment of Crisis: How Will Your Brand Respond?
It’s hard to be prepared for moments like the one we are facing right now. Fear about the spread of the COVID-19 coronavirus is abundant, […]
Mar 24, 2020
Industry Insights
Mar 24, 2020
What Your CMO Is Stressed About — And How You Can Help
Marketing budgets are expected to rise by 8.7% in the next year, according to research from Deloitte. With that growth comes opportunities for marketers — but […]
Mar 11, 2020
3 Ways People Build Trust That Brands Should Borrow
All healthy relationships depend on trust. That includes the relationship between a brand and its customers — both loyal and would-be. But in 2020, this […]
Feb 26, 2020
Why Your Search Experience Is Your DXP
Consumers today expect experiences that are consistent across every touchpoint. According to Salesforce, 76% of customers now report that it’s easier than ever to take […]
Feb 19, 2020
4 Major Mistakes to Avoid in Building Your Martech Stack
There are now more than 7,040 martech solutions on the market — up from just 150 solutions less than a decade ago. If you were […]
Feb 12, 2020
How Healthcare Organizations Can Improve the Patient Experience Through Direct Answers
Healthcare industry experts shared at HCIC 2019 that an estimated 84% of patients perform a search after receiving a diagnosis — and modern AI services like […]
Feb 5, 2020
$5 Million Fumble: Only 3% of Top Super Bowl Advertisers Can Answer a Key Brand Question on Their Website
The average cost of a 30-second Super Bowl ad this year is a whopping $5 million. That means brands from Audi to TurboTax will shell […]
Feb 2, 2020
How to Win the Right Talent by Understanding the New Candidate Journey
Scarce talent makes hiring hard. Acquiring great talent is harder today than ever before. The pool of candidates for food and hospitality brands is minuscule […]
Jan 31, 2020
How to Use Emotion to Elevate Your Marketing: Insights From ONWARD19
It’s an old business school adage, written by Ted Levitt in 1962: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” […]
Nov 25, 2019
When Crowdsourced Answers Work Best — And When They Don’t
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
