What Google’s Roadmap Means for Digital Discovery
Google marked its 20th birthday by reinforcing its core mission of organizing all the world’s information and making it universally accessible — and announcing how […]
Oct 15, 2018
Industry Insights
Oct 15, 2018
How Menu Management Drives Increased Search Impressions
Think about the last time you launched a limited-time offer (LTO), or updated your menus. How did you ensure that new item or menu was […]
Oct 8, 2018
How the Knowledge Graph Impacts Your Business
In 2012, Google launched its Knowledge Graph, a knowledge base that pulls facts from a variety of sources that helps search results align more closely […]
Oct 5, 2018
Building a Brand Persona for Voice, Video, and Beyond
So what exactly is a brand persona anyway? Simply put, it’s the manifestation of a company’s brand being brought to life with… well, a persona. […]
Sep 27, 2018
What AI Means For Your Business
AI is everywhere — from the systems powering the final mile of search results at Google (Rankbrain) to our smart speakers and even our thermostats. […]
Sep 12, 2018
What Does a Good Voice Answer Sound Like?
As you may be aware, voice is fast becoming the newest frontier that marketers need to contend with. Sales of voice-controlled smart speakers have increased […]
Sep 11, 2018
Your Secret Weapon in Search? Your People.
Your customer’s digital journey has become fragmented. In fact, consumers interact with your brand 2.7x more times on third-party sites than on your own website.* […]
Sep 7, 2018
Verify Your Locations with Google’s Latest Update
Today, Google launched version 4.2 of its Google My Business (GMB) API. With this update, Google has added features that help businesses manage their listings […]
Aug 29, 2018
Consumers Can’t Find Your Restaurant Online. Here’s Why.
Think about the last time you searched online for dinner options. Did you search for a specific restaurant by name, or did you search for […]
Aug 28, 2018
Your Events Matter. Here’s How To Make Them Perform.
It’s becoming increasingly common for businesses to hold in-person events like one-day sales, tastings, classes, or customer appreciation days. But many brands struggle to create […]
Aug 13, 2018