5 Ways to Convert Customers Into Advocates for Your Brand
Truly engaged customer advocates can be a brand’s most influential marketing force. The best part? They don’t cost a dime. The payoffs of customer advocacy […]
Jul 2, 2020
Industry Insights
Jul 2, 2020
The 3 Biggest Challenges CPG Brands Face When Going DTC – And How to Address Them
Heard about the rise of direct-to-consumer (DTC) retail brands over the past few years? It feels like you’d have to be living under a rock […]
Jun 22, 2020
How to Beat the High Cost of Customer Questions
The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays, and […]
May 19, 2020
How COVID-19 Is Already Transforming the Financial Services Industry
To understand the impact of COVID-19 on the financial services industry, Yext has hosted several executive panels featuring marketing and digital leaders from across financial […]
May 15, 2020
Trying To Buy Back Control: How Unstable Times Impact Consumer Choices
When a late-night TV host made a joke based on a news article about an upcoming (and as it turned out nonexistent) toilet paper shortage, […]
May 14, 2020
6 Things Brands Should Do When the Future Feels Especially Unpredictable
Unless you’re LVMH and are able to convert Christian Dior, Givenchy, or Guerlain perfume manufacturing factories to pump out hand sanitizer, or a 1,000-year-old mill […]
May 11, 2020
Google’s Latest API Update: Specify Service Items for Your Business
On April 27th 2020, Google launched version 4.6 of its Google My Business (GMB) API for business locations. This update includes improvements to how your […]
Apr 28, 2020
This Two-Part Search Strategy Is the Key to Capturing and Converting High-Intent Traffic
There’s no doubt that our lives have profoundly changed in the face of this global pandemic. As the spread of COVID-19 continues to disrupt life […]
Apr 24, 2020
3 Moments That Make or Break a Customer’s Trust in a Brand
Building brand trust is of the utmost importance for businesses. It fosters loyalty with existing customers and is integral to helping win over new ones. […]
Apr 6, 2020
3 Things Your Brand Should Never Do in a Crisis
We all know we’re in the middle of a crisis right now. The spread of COVID-19 has thrust the world into a time of unprecedented […]
Apr 2, 2020
