How to Use Emotion to Elevate Your Marketing: Insights From ONWARD19
It’s an old business school adage, written by Ted Levitt in 1962: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” […]
Nov 25, 2019
Industry Insights
Nov 25, 2019
When Crowdsourced Answers Work Best — And When They Don’t
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
Google’s Latest API Update: Everything You Need to Know
Google launched version 4.5 of its Google My Business (GMB) API today. The main updates include enhancements to how you can engage with your customers, […]
Sep 10, 2019
Capture Guest Intent on Google With Additional Hotel-Specific Attributes
There’s a massive paradigm shift going on in the world of search. Today, instead of typing in a keyword, people are being re-trained to ask […]
Sep 5, 2019
Why Intent Marketing Matters in Healthcare
Today’s patient journey starts with a question, and patients expect answers. Succeeding in this new era of search depends on meeting them wherever they’re searching […]
Sep 4, 2019
Why Intent Marketing Matters in Financial Services
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
Aug 28, 2019
Use Google My Business Location Attributes to Deliver Answers to Patients
There are more commercially insured patients online than ever, and they are becoming more discriminating about how they find healthcare, who they choose to provide […]
Aug 27, 2019
Why Your Healthcare Organization Needs a Knowledge Graph
As advances in AI have made search engines “smarter” — allowing them to draw on their own ever-expanding knowledge graphs to answer questions with a […]
Why Your Financial Services Organization Needs a Knowledge Graph
As advances in AI have made search engines capable of answering complex queries with a higher degree of specificity than ever, new search experiences are […]
Aug 26, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors in order to better predict […]
Jul 18, 2019
