
Health Systems: Your Website is Not Your Digital Front Door
Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]
Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]
Today, Google launched version 4.1 of its Google My Business (GMB) API. With this update, brands can gain new insight and bring a new level […]
At Yext, I frequently talk to health systems about patient acquisition and the digital patient journey, which begins with search. If a patient is going […]
We are in the midst of a massive shift in the ways people search for restaurants every day. Today, intelligent services are giving consumers direct answers […]
There is a lot of talk these days about voice search and how voice is changing our world. It’s easy to miss the fact that […]
Our own Director of Industry Insights, Rev Ciancio recently explored the value of local marketing on the Zip Sprout Podcast. A marketing agency, Zip Sprout […]
UPDATED on March 26 On March 20th, Danny Sullivan, a Google spokesman, noted via Twitter that the “zero results” experiment had collected enough data and […]
In today’s evolving healthcare landscape, patients are spending more time searching for health information on websites, apps, maps, and intelligent services. And we’re witnessing a […]
Consumers look at online reviews everyday to determine where they will conduct business. As a business owner, responding to reviews — both negative and positive […]
As maps, apps, search engines, and smart devices enhance the experience they deliver to users, consumers increasingly expect to find rich, deep, up-to-the-minute information when […]