Google’s Latest API Update: Dedicated Food Menus
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can […]
Aug 25, 2020
Industry Insights
Aug 25, 2020
Want a chatbot on your site? Here are 3 things you need to do
The bots have arrived, and it looks like they may be here to stay. Chatbots started popping up on websites around 2016 as a way […]
Aug 19, 2020
The Winning Customer Service Combo? A Brainy Website and an Empowered Support Team
Tucked in a corner of the British Museum in London is the oldest known customer complaint. Nearly 4,000 years ago, a copper ore customer in […]
Aug 7, 2020
Misty Copeland On Life in Quarantine, Underrated Leadership Skills, and Promoting Diversity in the Dance World
When Misty Copeland was named the first female Black principal dancer of the American Ballet Theatre in 2015 she changed the course of dance history. […]
Aug 5, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
Jul 27, 2020
Losing the SEO game for your brand’s own facts? Here’s what to do.
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
Jul 23, 2020
How Consumers Decide Who To Trust Online — And What Brands Should Do With This Insight
As Abraham Lincoln once said, “Don’t believe everything that you read on the internet.” OK, obviously it wasn’t Abraham Lincoln who penned that bit of […]
Jul 20, 2020
Doing More With Less: How to Maximize Your Marketing Spend During Times of Uncertainty
Unless you’re in the booming online grocery business (here’s looking at you, Target and Walmart), package delivery industry (and at you, parcel delivery firm DPD), […]
Jul 15, 2020
DTC Retail and the New Customer Journey: How Brands Can Deliver a Better Experience All Along the Purchase Funnel
Creating great customer experiences is integral to the success of direct-to-consumer (DTC) brands. It’s in their DNA: “Direct to consumer” means, well, serving customers directly […]
Jul 9, 2020
What the Pandemic Has Taught Healthcare About a Great Patient Experience
Few people want to visit their doctors in the midst of a pandemic — the waiting room alone can pose a transmission risk — and […]
Jul 8, 2020
