
The Next Big Thing in Search: BERT
At its core, search is about understanding language. While typing in disparate keywords was the norm 20 years ago, now most people are inclined — […]
At its core, search is about understanding language. While typing in disparate keywords was the norm 20 years ago, now most people are inclined — […]
This summer, Google My Business rolled out a new feature to help small businesses (those with fewer than 10 locations) attract more attention in search by […]
How often is your brand showing up in organic search, the local pack and knowledge cards? The way consumers search has fundamentally changed. Long gone […]
For brands in the restaurant business, Google just got even more influential. Starting today, you’ll be able to show up in Google’s search results, not […]
A little unsolicited advice from time to time can be useful. Most of the time, though? Not so much. So when a customer suggests a […]
It’s a sign of a healthy business that it keeps changing. Holiday hours, seasonal menus, the staff who work onsite — by continually adjusting your […]
If you make an update to your brand’s digital knowledge, and you don’t have a record of that action, does it help your career? How […]
Your brand’s digital presence begins with your website. It’s the primary place that the public facts about your brand have to live. That means anything […]
The times, they really are a-changin’… Until recently, Google and other search engines simply gave you a list of blue links to choose from. Rank […]
It’s 12:00 pm. Do you know how your listings are performing? You don’t own Yelp, or Google, or Facebook — or any of the other […]